Deodorant Balm
MaybeAn estimated 0.2% of orders come back. But the top 5 brands take 100% of clicks, so Deodorant Balm is a Maybe.
- Flapen Score
- 51 / 100Top 31% of 2,481 Beauty niches · +4 vs the category median of 4751
- Market size
- £272K/yr161K searches / yr
- 90-day growth
- +0.8%search demand this quarter
- Competition
- 82%top-5 click share · 2 brands · 8 sellers
Flapen Score
Deodorant Balm against its category
The dotted line is the Beauty average. Past it, Deodorant Balm is stronger. Inside it, weaker.
Market
The Deodorant Balm market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Deodorant Balm 161K times last year and spent an estimated £272K. All 2 brands take every click. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 11.2% of those searches ended in a purchase.
Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £272K a year.
- Searches, last 12 months
- 161K
- Growth, 90 days vs prior 90
- +0.8%
- Conversion, latest week
- 11.2%
- Market size, estimated
- £272Ka year
- Top search term
- akt deodorant balm73K searches a year
02 · Price
A sale here is worth £15.04.
Listings sell for £15.04 on average, from £9.10 to £24.50. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £15.04 that is £23K to £30K a year per listing.
- Average price
- £15.04inside the $15 to $100 sweet spot
- Price range
- £9.10–£24.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £23K–£30K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #122 within Bath & Body. It carries 1,020 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #122in Bath & Body
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,020per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Deodorant Balm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Brand 190%
- Brand 210%
Demand
Deodorant Balm search demand
Weekly searches over the year. Pick a range.
Search terms
Top Deodorant Balm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- akt deodorant balm73K/yr
- akt29K/yr
- akt deodorant18K/yr
- the natural deodorant company8K/yr
- deodorant balm11K/yr
- natural deodorant company4K/yr
- the deodorant balm5K/yr
- the natural deodorant2K/yr
- deodorant balm for women4K/yr
- the natural deodorant co3K/yr
Reviews and returns
What reviews say buyers love and hate about Deodorant Balm
We read the reviews and the return reasons for every product selling here.
“expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deodorant Balm questions
Answered from the same tracked data.









