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Deodorant Balm

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 100% of clicks, so Deodorant Balm is a Maybe.

Flapen Score
51
51 / 100
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Market size
£272K/yr161K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
82%top-5 click share · 2 brands · 8 sellers

Flapen Score

Deodorant Balm against its category

The dotted line is the Beauty average. Past it, Deodorant Balm is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deodorant Balm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Deodorant Balm 161K times last year and spent an estimated £272K. All 2 brands take every click. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £272K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
11.2%
Market size, estimated
£272Ka year
Top search term
akt deodorant balm73K searches a year

02 · Price

A sale here is worth £15.04.

Listings sell for £15.04 on average, from £9.10 to £24.50. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £15.04 that is £23K to £30K a year per listing.

Average price
£15.04inside the $15 to $100 sweet spot
Price range
£9.10–£24.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£23K–£30K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #122 within Bath & Body. It carries 1,020 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#122in Bath & Body
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,020per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Deodorant Balm products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£27K£54K£82K£109K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

8

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

0%

  • AKT90%
  • the natural DEODORANT co10%

Demand

Deodorant Balm search demand

Weekly searches over the year. Pick a range.

5K3KSpike '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Deodorant Balm search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • akt deodorant balm73K/yr
  • akt29K/yr
  • akt deodorant18K/yr
  • the natural deodorant company8K/yr
  • deodorant balm11K/yr
  • natural deodorant company4K/yr
  • the deodorant balm5K/yr
  • the natural deodorant2K/yr
  • deodorant balm for women4K/yr
  • the natural deodorant co3K/yr

Reviews and returns

What reviews say buyers love and hate about Deodorant Balm

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Smell”
14%of negative reviews mention “Value For Money”
0.2%of orders come back
“expensive”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Deodorant Balm questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data