Is deodorant balm profitable to sell on Amazon United Kingdom?

The niche generates £272K/yr across 12 tracked products. 90-day search growth is +0.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the deodorant balm niche?

2 brands and 8 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in deodorant balm?

Top complaints mined from reviews: Value For Money, Smell, Allergies. The return rate is 0.2%.

What does it cost to enter the deodorant balm niche?

Listings span £9.10–£24.50; the average listing price is £15.04 (sweet spot $15–$100). The average incumbent carries 1,020 reviews — the moat a new listing must climb.

deodorant balm

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great£15.04

avg listing price — sweet spot $15–$100

Review moat

Good1,020.08

avg incumbent reviews — the moat a new listing must climb

Price range

Good£9.10–£24.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£272K

£272K/yr · 161K searches

Growth

Okay+0.8%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, deodorant balm is a £272K/yr Amazon United Kingdom market (161K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

deodorant balm market data

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: £226K–£301K; units × avg price
Conversion rate: 11.2%
Avg BSR: #122
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

AKT90%
the natural DEODORANT co10%

Demand

Weekly Amazon search volume, last 14 weeks — +0.8% search growth over the last 90 days.

Open Trend

Top deodorant balm search terms

akt deodorant balm73K/yr -0.3%13.3% conv.
akt29K/yr +5.3%9.9% conv.
akt deodorant18K/yr -1.7%9.4% conv.
the natural deodorant company8K/yr +49.1%8.0% conv.
deodorant balm11K/yr -14.0%2.6% conv.
natural deodorant company4K/yr +21.1%9.3% conv.
the deodorant balm5K/yr -13.6%7.2% conv.
the natural deodorant2K/yr -7.2%7.0% conv.
deodorant balm for women4K/yr -41.9%2.4% conv.
the natural deodorant co3K/yr -3.8%6.0% conv.

All search terms

Top deodorant balm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AKT THE DEODORANT BALM. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Free. 100% effective 1 tube lasts up to 3 months. SC.01 ORANGE GROVE. 50ml

AKT£16.934.0★1,321 rev

AKT THE DEODORANT BALM. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Free. 100% effective 1 tube lasts up to 3 months. SC.05 COLUMBIA ROAD. 50ml

AKT£16.824.0★1,321 rev

AKT THE DEODORANT BALM. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Free. 100% effective 1 tube lasts up to 3 months. SC.02 AFTER THUNDER. 50ml

AKT£17.044.0★1,321 rev

AKT Mini Deodorant Balms Discovery Set. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Salts-Free. 100% effective each tube lasts up to 10 days. Pack of 5 x 5 mL.

AKT£24.503.9★205 rev

AKT THE DEODORANT BALM. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Free. 100% effective 1 tube lasts up to 3 months. SC.03 THE ONSEN. 50ml

AKT£16.934.0★1,321 rev

Newest

by launch date

AKT The Body Conditioning Balm. FIRM TONE and REJUVENATE with Olive Squalane Shea & Collagen boosting ingredients.100ml/3.4Fl.Oz (100ml/3.4Fl.Oz SC.04 HALCYON SUMMERS)

AKT£20.6533 rev

1y ago

AKT Mini Deodorant Balms Discovery Set. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Salts-Free. 100% effective each tube lasts up to 10 days. Pack of 5 x 5 mL.

AKT£24.50205 rev

1y ago

AKT THE DEODORANT BALM. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Free. 100% effective 1 tube lasts up to 3 months. SC.05 COLUMBIA ROAD. 50ml

AKT£16.821,321 rev

3y ago

AKT THE DEODORANT BALM. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Free. 100% effective 1 tube lasts up to 3 months. SC.04 HALCYON SUMMERS. 50ml

AKT£16.801,321 rev

3y ago

AKT THE DEODORANT BALM. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Free. 100% effective 1 tube lasts up to 3 months. SC.01 ORANGE GROVE. 50ml

AKT£16.931,321 rev

3y ago

What buyers say about deodorant balm

What buyers praise and complain about, mined from review topics.

What buyers love

Smell42%

“Love the smell”

Ease Of Application5%

“easy to apply”

Quality-Overall5%

“the reviews were mostly good”

Allergies5%

“no irritation anymore”

Moist/Dry3%

“being a balm I guess it helps moisturise as well”

Efficiency3%

“These deodorants work really well”

Value For Money3%

“worth the money”

Advertised Vs Actual Product2%

“Does the job”

Durability2%

“it held up so well”

Ease Of Use2%

“Easy to use”

What buyers complain about

Value For Money14%

“expensive”

Smell11%

“No lasting fragrance”

Allergies10%

“it has irritated my skin badly”

Leak-Proof4%

“Also it leaks”

Functionality-Overall4%

“For me, it didnt perform as well as other options Ive tried”

Texture/Consistency-Overall3%

“The balm texture also wasnt quite to my taste”

Stain Resistance2%

“stains clothing”

Ease Of Use2%

“does not go on easily at all”

Moist/Dry2%

“is dry on the skin”

Quality-Overall2%

“Ok....Not as good as advertised.”

Top return reasons

Smell23%

Functionality-Overall14%

Advertised Vs Actual Product11%

Leak-Proof10%

Value For Money7%

Size-Overall6%

Ease Of Use4%

Wrinkles3%

Texture/Consistency-Overall3%

Quality-Overall3%

Common questions

Is deodorant balm profitable to sell on Amazon United Kingdom?: The niche generates £272K/yr across 12 tracked products. 90-day search growth is +0.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the deodorant balm niche?: 2 brands and 8 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in deodorant balm?: Top complaints mined from reviews: Value For Money, Smell, Allergies. The return rate is 0.2%.
What does it cost to enter the deodorant balm niche?: Listings span £9.10–£24.50; the average listing price is £15.04 (sweet spot $15–$100). The average incumbent carries 1,020 reviews — the moat a new listing must climb.

deodorant balm

deodorant balm market data

Competition & brand share

Demand

Top deodorant balm search terms

Top deodorant balm products on Amazon

Top sellers

Newest

Trending

What buyers say about deodorant balm

What buyers love

What buyers complain about

Top return reasons

Common questions

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