Deodorant Balm
Deodorant Balm shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Is Deodorant Balm profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Deodorant Balm is a £272K/yr Amazon United Kingdom market (161K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Deodorant Balm: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +0.8% over the last 90 days and 11.2% of searches end in a purchase.
£272K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 12 products
Top Deodorant Balm products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
AKT THE DEODORANT BALM. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Free. 100% effective 1 tube lasts up to 3 months. SC.01 ORANGE GROVE. 50ml
- Price
- £16.93
- Rating
- 4.0/5
- Reviews
- 1,321
- Age
- 3y ago
AKT THE DEODORANT BALM. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Free. 100% effective 1 tube lasts up to 3 months. SC.05 COLUMBIA ROAD. 50ml
- Price
- £16.82
- Rating
- 4.0/5
- Reviews
- 1,321
- Age
- 3y ago
AKT THE DEODORANT BALM. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Free. 100% effective 1 tube lasts up to 3 months. SC.02 AFTER THUNDER. 50ml
- Price
- £17.04
- Rating
- 4.0/5
- Reviews
- 1,321
- Age
- 3y ago
AKT Mini Deodorant Balms Discovery Set. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Salts-Free. 100% effective each tube lasts up to 10 days. Pack of 5 x 5 mL.
- Price
- £24.50
- Rating
- 3.9/5
- Reviews
- 205
- Age
- 1y ago
AKT THE DEODORANT BALM. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Free. 100% effective 1 tube lasts up to 3 months. SC.03 THE ONSEN. 50ml
- Price
- £16.93
- Rating
- 4.0/5
- Reviews
- 1,321
- Age
- 3y ago
Trending
90-day click momentumAKT THE DEODORANT BALM. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Free. 100% effective 1 tube lasts up to 3 months. SC.03 THE ONSEN. 50ml
- Price
- £16.93
- Rating
- 4.0/5
- Reviews
- 1,321
- Age
- 3y ago
The Natural Deodorant Co Gentle Deodorant Cream Coconut + Shea 55g
- Price
- £10.55
- Rating
- 4.1/5
- Reviews
- 611
- Age
- 10y ago
AKT THE DEODORANT BALM. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Free. 100% effective 1 tube lasts up to 3 months. SC.04 HALCYON SUMMERS. 50ml
- Price
- £16.80
- Rating
- 4.0/5
- Reviews
- 1,321
- Age
- 3y ago
AKT THE DEODORANT BALM. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Free. 100% effective 1 tube lasts up to 3 months. SC.05 COLUMBIA ROAD. 50ml
- Price
- £16.82
- Rating
- 4.0/5
- Reviews
- 1,321
- Age
- 3y ago
The Natural Deodorant Co Active Deodorant Balm Mint + Eucalyptus 55g
- Price
- £10.42
- Rating
- 4.4/5
- Reviews
- 1,127
- Age
- 10y ago
Newest
by launch date
AKT The Body Conditioning Balm. FIRM TONE and REJUVENATE with Olive Squalane Shea & Collagen boosting ingredients.100ml/3.4Fl.Oz (100ml/3.4Fl.Oz SC.04 HALCYON SUMMERS)
- Price
- £20.65
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 1y ago
AKT Mini Deodorant Balms Discovery Set. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Salts-Free. 100% effective each tube lasts up to 10 days. Pack of 5 x 5 mL.
- Price
- £24.50
- Rating
- 3.9/5
- Reviews
- 205
- Age
- 1y ago
AKT THE DEODORANT BALM. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Free. 100% effective 1 tube lasts up to 3 months. SC.05 COLUMBIA ROAD. 50ml
- Price
- £16.82
- Rating
- 4.0/5
- Reviews
- 1,321
- Age
- 3y ago
AKT THE DEODORANT BALM. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Free. 100% effective 1 tube lasts up to 3 months. SC.04 HALCYON SUMMERS. 50ml
- Price
- £16.80
- Rating
- 4.0/5
- Reviews
- 1,321
- Age
- 3y ago
AKT THE DEODORANT BALM. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Free. 100% effective 1 tube lasts up to 3 months. SC.01 ORANGE GROVE. 50ml
- Price
- £16.93
- Rating
- 4.0/5
- Reviews
- 1,321
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 flat
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- AKT90%
- the natural DEODORANT co10%
Deodorant Balm demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Deodorant Balm search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- akt deodorant balm73K/yr
- akt29K/yr
- akt deodorant18K/yr
- the natural deodorant company8K/yr
- deodorant balm11K/yr
- natural deodorant company4K/yr
- the deodorant balm5K/yr
- the natural deodorant2K/yr
- deodorant balm for women4K/yr
- the natural deodorant co3K/yr
What reviews say buyers love and hate about Deodorant Balm
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Love the smell”
“easy to apply”
“the reviews were mostly good”
“no irritation anymore”
“being a balm I guess it helps moisturise as well”
What buyers complain about
56% of reviews“expensive”
“No lasting fragrance”
“it has irritated my skin badly”
“Also it leaks”
“For me, it didnt perform as well as other options Ive tried”
Deodorant Balm return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
20%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Deodorant Balm questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
