Day of the Dead
a small market ($42K/yr) — Day of the Dead doesn't clear our bar today.
Flapen Score
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Is Day of the Dead profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Day of the Dead is a £42K/yr Amazon United Kingdom market (346K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 41/100.
Day of the Dead: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.2% over the last 90 days and 1.0% of searches end in a purchase.
£42K
revenue / yr
Who owns the niche?
The top 5 brands hold 62% of demand, so 38% of the market is open.
38%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 24 products
Top Day of the Dead products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Smiffys Opaque Day of the Dead Tights Black Fever Hosiery Fancy Dress Halloween Dress Up Accessories
- Price
- £6.51
- Rating
- 4.2/5
- Reviews
- 325
- Age
- 9y ago
PACKOVE Day of The Dead Headband Rose Flower Headband Mexican Headpiece Halloween Flower Hair Bands for Halloween Masquerade
- Price
- £8.57
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Fioeyr Womens Halloween Costume Leggings Skeleton Tight Stretch Funny Pants High Waist Stretch Leggings Ladies Elasticated
- Price
- £8.32
- Rating
- 4.2/5
- Reviews
- 59
- Age
- 3y ago
Lina & Lily Day of the Dead Sugar Skull Print Large Scarf Shawl Lightweight (Black)(Size: 180 X 90 cm)
- Price
- £12.55
- Rating
- 4.6/5
- Reviews
- 803
- Age
- 9y ago
Smiffys Deluxe Day of the Dead Señor Bones Costume Black with Jacket Trousers Mock Shirt & Hat Mexican Day of The Dead/Sugar Fancy Dress Halloween Dress Up Costumes
- Price
- £24.08
- Rating
- 4.2/5
- Reviews
- 2,381
- Age
- 11y ago
Trending
90-day click momentumPACKOVE Day of The Dead Headband Rose Flower Headband Mexican Headpiece Halloween Flower Hair Bands for Halloween Masquerade
- Price
- £8.57
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Fioeyr Womens Halloween Costume Leggings Skeleton Tight Stretch Funny Pants High Waist Stretch Leggings Ladies Elasticated
- Price
- £8.32
- Rating
- 4.2/5
- Reviews
- 59
- Age
- 3y ago
OE Menswear Sugar Skull Hawaiian Shirt Day of The Dead Casual Loud Halloween Shirt S-XXL (Small Black)
- Price
- £14.34
- Rating
- 4.1/5
- Reviews
- 71
- Age
- 6y ago
OE Menswear Sugar Skull Hawaiian Shirt Day of The Dead Casual Loud Halloween Shirt S-XXL (Medium Black)
- Price
- £14.92
- Rating
- 4.1/5
- Reviews
- 71
- Age
- 6y ago
Fohevers Womens Skull Fishnets Tights Pirate Goth Halloween Gothic Fishnets
- Price
- £5.01
- Rating
- 4.3/5
- Reviews
- 87
- Age
- 4y ago
Newest
by launch date
Funnysoft Womens Halloween Day of Dead Costume Mexican Flower Skirt Gothic Dress for Halloween Costume Party (L Black)
- Price
- £20.17
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 10mo ago
PACKOVE Day of The Dead Headband Rose Flower Headband Mexican Headpiece Halloween Flower Hair Bands for Halloween Masquerade
- Price
- £8.57
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Leesgel Day of the Dead Costumes Face Tattoo 9 Sheets Temporary Tattoos Stickers for Day of the Dead Mask Face Paint Makeup Accessories Dia de Los Muertos Halloween Decorations
- Price
- £4.89
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 1y ago
Halloween Day of The Dead Decoration - Cinco de Mayo Decorations Halloween Hanging Swirls Day of The Dead Bunting Banner Balloons El Día de Los Muertos Ceiling Wall Decorations Party Supplies
- Price
- £8.97
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
12 PCS Day of the Dead Costume Tattoos for Halloween - Temporary Sugar Skull Face Stickers for Makeup Masquerade Parties. Face & Body Tattoos for Events
- Price
- £7.29
- Rating
- 3.9/5
- Reviews
- 323
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 falling
Sellers
50
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
51%
Top 20: 93%
Open market
34%
- Smiffys38%
- PACKOVE8%
- OE Menswear7%
- Fioeyr5%
- Lina & Lily4%
- Spooktacular Creations4%
Day of the Dead demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 26.6×
Top Day of the Dead search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- day of the dead66K/yr
- day of the dead costume81K/yr
- day of the dead mask35K/yr
- day of the dead costumes for women104K/yr
- day of the dead headband30K/yr
- day of the dead accessories5K/yr
- day of the dead head band5K/yr
- day of the dead accessories for women7K/yr
- womens day of the dead costume8K/yr
- dia de los muertos costume6K/yr
What reviews say buyers love and hate about Day of the Dead
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Great value”
“Good quality outfit”
“Looked and fitted very well”
“Bright designs and easy to apply”
“Not bulky”
What buyers complain about
100% of reviews“Mismatch sizes”
Day of the Dead return rate & reasons
Why buyers send it back, as a share of all return requests.
4.5%
Return rate
74%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Day of the Dead questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
