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Day Cream Spf

Fail

Prices span $2.12–$9.66, mostly outside the sweet spot, so Day Cream Spf is a Fail.

Flapen Score
38
38 / 100
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Market size
£150K/yr167K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
67%top-5 click share · 6 brands · 99 sellers

Flapen Score

Day Cream Spf against its category

The dotted line is the Beauty average. Past it, Day Cream Spf is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Day Cream Spf market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Day Cream Spf 167K times last year and spent an estimated £150K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Sep. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 14.2% of those searches ended in a purchase.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
14.2%
Market size, estimated
£150Ka year
Peak month
September6.9× the quietest month
Top search term
olay 7 in 1 total effects94K searches a year

02 · Price

A sale here is worth £6.35.

Listings sell for £6.35 on average, from £2.12 to £9.66. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £6.35 that is £6K to £8K a year per listing.

Average price
£6.35under the $15 to $100 sweet spot
Price range
£2.12–£9.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Make-up. It carries 4,772 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#100in Make-up
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,772per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Day Cream Spf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

99

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 220%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 62%

Demand

Day Cream Spf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 6.9×

Search terms

Top Day Cream Spf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olay 7 in 1 total effects94K/yr
  • spf 30 face moisturiser15K/yr
  • day cream spf11K/yr
  • olay total effects 7 in one12K/yr
  • nivea face cream spf3K/yr
  • face moisturiser with spf 306K/yr
  • olay total effects7K/yr
  • nivea spf moisturiser3K/yr
  • day cream spf 303K/yr
  • moisturiser with spf 303K/yr

Reviews and returns

What reviews say buyers love and hate about Day Cream Spf

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
6%of negative reviews mention “Moist/Dry”
0.1%of orders come back
“It's not moisturising”
A buyer, on “Moist/Dry”6% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Day Cream Spf questions

Answered from the same tracked data.