Is day cream spf profitable to sell on Amazon United Kingdom?

The niche generates £150K/yr across 14 tracked products. 90-day search growth is -4.4%. Flapen's verdict: Skip it (38/100).

How competitive is the day cream spf niche?

6 brands and 99 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in day cream spf?

Top complaints mined from reviews: Moist/Dry, Skin Health, Smell. The return rate is 0.1%.

When does demand for day cream spf peak?

Demand peaks in Aug–Sep; the busiest month runs 6.9× the quietest.

What does it cost to enter the day cream spf niche?

Listings span £2.12–£9.66; the average listing price is £6.35 (sweet spot $15–$100). The average incumbent carries 4,772 reviews — the moat a new listing must climb.

day cream spf

Skip it

Prices mostly outside the sweet spot ($2.12–$9.66) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible14.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£150K

£150K/yr · 167K searches

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,772

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.4%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.35

avg listing price — sweet spot $15–$100

Brand share

Bad98%

top-5 brand share — brand-locked demand

Price range

Bad£2.12–£9.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, day cream spf is a £150K/yr Amazon United Kingdom market (167K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 38/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

day cream spf market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: £127K–£159K; units × avg price
Conversion rate: 14.2%
Avg BSR: #100
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Olay61%
OLAY TOT EFF MOISTURISER CRM20%
NIVEA8%
Simple5%
CeraVe4%
NIVEA MEN2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 6.9×

Open Trend

Top day cream spf search terms

olay 7 in 1 total effects94K/yr -12.0%12.4% conv.
spf 30 face moisturiser15K/yr +11.4%7.4% conv.
day cream spf11K/yr +21.7%5.1% conv.
olay total effects 7 in one12K/yr -1.1%12.6% conv.
nivea face cream spf3K/yr +211.3%5.9% conv.
face moisturiser with spf 306K/yr +43.1%7.3% conv.
olay total effects7K/yr -53.8%11.1% conv.
nivea spf moisturiser3K/yr +89.1%6.3% conv.
day cream spf 303K/yr +118.6%6.7% conv.
moisturiser with spf 303K/yr -8.3%8.1% conv.

All search terms

Top day cream spf products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Olay Total Effects 7-in-1 Daily Moisturising SPF 30 50 ml Day Cream

Olay£6.344.5★4,737 rev

Olay Total Effects 7-In-1 Anti-Ageing Moisturiser With Spf15 Niacinamide Vitamin C And E 50 Ml

OLAY TOT EFF MOISTURISER CRM£6.004.5★3,156 rev

Olay Total Effects 7 in 1 Day & Night Moisturiser Bundle Anti-Ageing Face Creams with Niacinamide & Vitamin C - Fight 7 Signs of Ageing for Younger-Looking Skin - 2x37ml

Olay£9.174.6★3,972 rev

Olay Total Effects AntiAgeing Moisturiser And Serum Duo SPF 20 40 ml

Olay£6.534.5★5,245 rev

Olay Total Effects 7 in 1 Anti-Ageing Night Moisturiser Hydrating Face Cream with Niacinamide & Vitamin C Fights 7 Signs of Ageing for Younger-Looking Skin 50ml

Olay£6.184.6★6,475 rev

Newest

by launch date

Olay Total Effects 7 in 1 Firming Youth Serum Anti-Ageing Face Serum with Niacinamide & Collagen Peptide - Fight 7 Signs of Ageing for Younger-Looking Skin - 50ml

Olay£7.7241 rev

1y ago

NIVEA MEN Sensitive Daily Protect Moisturiser SPF 30 (50ml) Moisturising Mens Face Cream Suitable For Sensitive Skin Lightweight Face Moisturiser with UV Protection Non-Greasy Formula

NIVEA MEN£5.89263 rev

1y ago

CeraVe AM Facial Moisturising Lotion SPF30 for Normal to Dry Skin 52ml

CeraVe£9.668,392 rev

3y ago

NIVEA Refreshing Day Face Cream SPF 30 (50ml) Hydrating Face Moisturiser with Aloe Vera and Hyaluronic Acid Moisturiser with SPF for Normal Skin

NIVEA£2.12801 rev

3y ago

Simple Triple Protect Moisturiser SPF 30 3x Protection from UVA/UVB Blue Light & Pollution with Vitamin C & E Brightens Dull Sensitive Skin for a Glowing Complexion 40 ml

Simple£3.374,557 rev

6y ago

What buyers say about day cream spf

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money14%

“Great value”

Moist/Dry13%

“Good moisturiser”

Quality-Overall12%

“Best Quality”

Suitability Combination Skin9%

“Great for combination skin as doesn't clog”

Suitability Dry Skin7%

“It layers well under moisturiser and makeup, which makes it easy to use as part of a daily routine”

Soft Feel7%

“Makes my skin feel smooth and soft”

Smell4%

“I noticed the very powerful fragrance – a similar sweet”

Ease Of Application3%

“The application is quick”

Absorbency3%

“Easily absorbed”

Texture/Consistency-Overall3%

“Love the texture”

What buyers complain about

Moist/Dry6%

“It's not moisturising”

Skin Health6%

“it just ends up balling up on the skin surface”

Smell6%

“Smell not good”

Quality-Overall5%

“Box is very cheap looking”

Allergies5%

“Skin reaction”

Absorbency5%

“does not absorb”

Thickness5%

“If you dont like thick creams this may not be for you”

Suitability Dry Skin4%

“on its own it isnt as moisturising as a face moisturiser”

Durability3%

“it doesnt last long”

Adhesion/Stickiness3%

“Its ok. Sticky”

Top return reasons

Advertised Vs Actual Product19%

Value For Money12%

Quality-Overall10%

Functionality-Overall10%

Smell10%

Suitability Combination Skin10%

Suitability Dry Skin10%

Size-Overall5%

Language Issues5%

Ethically/Sustainably Sourced5%

Common questions

Is day cream spf profitable to sell on Amazon United Kingdom?: The niche generates £150K/yr across 14 tracked products. 90-day search growth is -4.4%. Flapen's verdict: Skip it (38/100).
How competitive is the day cream spf niche?: 6 brands and 99 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in day cream spf?: Top complaints mined from reviews: Moist/Dry, Skin Health, Smell. The return rate is 0.1%.
When does demand for day cream spf peak?: Demand peaks in Aug–Sep; the busiest month runs 6.9× the quietest.
What does it cost to enter the day cream spf niche?: Listings span £2.12–£9.66; the average listing price is £6.35 (sweet spot $15–$100). The average incumbent carries 4,772 reviews — the moat a new listing must climb.