day and night cream
Skip itSoft demand (-23.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.29avg listing price — sweet spot $15–$100
Price range
Good£2.16–£35.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,311.91avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad£59K£59K/yr · 64K searches
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, day and night cream is a £59K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
day and night cream market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £57K–£71K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #244
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 15.9%
- Avg brand age
- 44 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
252
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
8%
- Olay66%
- NIVEA8%
- L'Oreal Paris6%
- Lacura Anti-Wrinkle5%
- medicube4%
- No74%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×
Top day and night cream search terms
- day and night cream25K/yr
- olay day and night cream8K/yr
- day and night cream set for women4K/yr
- olay gift set for women12K/yr
- olay gift set7K/yr
- oil of olay gift sets for women8K/yr
Top day and night cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Olay Total Effects 7 in 1 Day & Night Moisturiser Bundle Anti-Ageing Face Creams with Niacinamide & Vitamin C - Fight 7 Signs of Ageing for Younger-Looking Skin - 2x37ml
Olay£9.174.6★3,972 rev
Olay Anti-Wrinkle Firm & Lift Giftset: SPF15 Day Face Cream 50ml + Night Cream Moisturiser 50ml Anti-Ageing Skin Care
Olay£10.694.6★245 rev
Olay Double Action Moisturise Day&Night Cream Sensitive Skin.24H Hydration 50ml
Olay£4.164.6★4,994 rev
Olay Regenerist Giftset SPF30 Day Face & Night Cream 50ml Anti-Wrinkle & Active Firming Skincare Moisturiser for Women Anti-Ageing Niacinamide and Peptides Firms Restores and Hydrates
Olay£21.954.7★128 rev
LOreal Paris Rosy Glow Ritual Giftset; Day and Night Moisturiser to Deeply Moisturise Formulated with Peony Native Cells + Calcium B3 Rosy Fortifying Day Cream & Night Cream Day & Night Routine
L'Oreal Paris£14.284.6★317 rev
Newest
by launch date
NIVEA Firmer Dual Action Solution Gift Pack (3 Products) Gift Set For Women Includes Face Serum (30ml) Day Cream With SPF 15 (50ml) and Night Cream (50ml) Anti-Wrinkle Skin Care Essentials
NIVEA£15.3112 rev
medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)
medicube£9.6731,187 rev
Olay Anti-Wrinkle Firm & Lift Giftset: SPF15 Day Face Cream 50ml + Night Cream Moisturiser 50ml Anti-Ageing Skin Care
Olay£10.69245 rev
Olay Regenerist Giftset SPF30 Day Face & Night Cream 50ml Anti-Wrinkle & Active Firming Skincare Moisturiser for Women Anti-Ageing Niacinamide and Peptides Firms Restores and Hydrates
Olay£21.95128 rev
Olay Power of Radiance Giftset: Vitamin C Anti-Dark Spot SPF 30 Day Cream Face Moisturiser 50ml + Retinol 24 Night Cream 50ml Brightening Glow Skincare for Women
Olay£28.20125 rev
Trending
90-day click momentum
medicube Triple Collagen Cream Hydrating & Firming Moisturiser With Hyaluronic Acid Premium Elastin Shea Butter Wrinkle Care 1.69 Oz Triple Collagen Cream
medicube£12.194.6★
medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)
medicube£9.674.3★
NIVEA Firmer Dual Action Solution Gift Pack (3 Products) Gift Set For Women Includes Face Serum (30ml) Day Cream With SPF 15 (50ml) and Night Cream (50ml) Anti-Wrinkle Skin Care Essentials
NIVEA£15.314.6★
RevitaLAB Hyaluron Anti-Ageing Day and Night Cream Enriched with Vitamin A (Retinol) Vitamin E Liquorice Root Extract Hyaluronic Acid and UV Filters for Ages 60 75 2x 50 ml (Multipack)
RevitaLAB£5.104.3★
Olay Anti-Wrinkle Firm & Lift Night Cream Helps To Visibly Reduce Fine Lines & Wrinkles And Fights The Visible Signs Of Ageing 50ml
Olay£5.064.6★
What buyers say about day and night cream
What buyers praise and complain about, mined from review topics.What buyers love
“Luxury quality at affordable price”
“Excellent moisturiser”
“Goes on smoothly”
“It makes my skin feel lovely”
“Worth the money”
“Really good for sensitive dry skin”
“Face glow”
“easily absorbed”
“fresh smelling”
“this has improved texture”
What buyers complain about
“the stickiness remained”
“Allergic Reaction”
“Moisturiser doesn't help”
“Unfortunately made my skin dry”
“My face is red and burning”
“I did not like the fragrance of it at all”
“Waste of money”
“hate the texture”
“Didn't absorb”
“Very greasy”
Top return reasons
Common questions
- Is day and night cream profitable to sell on Amazon United Kingdom?
- The niche generates £59K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the day and night cream niche?
- 10 brands and 252 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in day and night cream?
- Top complaints mined from reviews: Adhesion/Stickiness, Allergies, Moist/Dry. The return rate is 0.1%.
- When does demand for day and night cream peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the day and night cream niche?
- Listings span £2.16–£35.67; the average listing price is £14.29 (sweet spot $15–$100). The average incumbent carries 3,312 reviews — the moat a new listing must climb.