Day and Night Cream
soft demand (-23.7% this quarter) — Day and Night Cream doesn't clear our bar today.
Flapen Score
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Is Day and Night Cream profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Day and Night Cream is a £59K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.
Day and Night Cream: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -23.7% over the last 90 days and 6.5% of searches end in a purchase.
£59K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 22 products
Top Day and Night Cream products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Olay Total Effects 7 in 1 Day & Night Moisturiser Bundle Anti-Ageing Face Creams with Niacinamide & Vitamin C - Fight 7 Signs of Ageing for Younger-Looking Skin - 2x37ml
- Price
- £9.17
- Rating
- 4.6/5
- Reviews
- 3,972
- Age
- 11y ago
Olay Anti-Wrinkle Firm & Lift Giftset: SPF15 Day Face Cream 50ml + Night Cream Moisturiser 50ml Anti-Ageing Skin Care
- Price
- £10.69
- Rating
- 4.6/5
- Reviews
- 245
- Age
- 1y ago
Olay Double Action Moisturise Day&Night Cream Sensitive Skin.24H Hydration 50ml
- Price
- £4.16
- Rating
- 4.6/5
- Reviews
- 4,994
- Age
- 10y ago
Olay Regenerist Giftset SPF30 Day Face & Night Cream 50ml Anti-Wrinkle & Active Firming Skincare Moisturiser for Women Anti-Ageing Niacinamide and Peptides Firms Restores and Hydrates
- Price
- £21.95
- Rating
- 4.7/5
- Reviews
- 128
- Age
- 1y ago
LOreal Paris Rosy Glow Ritual Giftset; Day and Night Moisturiser to Deeply Moisturise Formulated with Peony Native Cells + Calcium B3 Rosy Fortifying Day Cream & Night Cream Day & Night Routine
- Price
- £14.28
- Rating
- 4.6/5
- Reviews
- 317
- Age
- 2y ago
Trending
90-day click momentum
medicube Triple Collagen Cream Hydrating & Firming Moisturiser With Hyaluronic Acid Premium Elastin Shea Butter Wrinkle Care 1.69 Oz Triple Collagen Cream
- Price
- £12.19
- Rating
- 4.6/5
- Reviews
- 8,839
- Age
- 3y ago
medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)
- Price
- £9.67
- Rating
- 4.3/5
- Reviews
- 31,187
- Age
- 1y ago
NIVEA Firmer Dual Action Solution Gift Pack (3 Products) Gift Set For Women Includes Face Serum (30ml) Day Cream With SPF 15 (50ml) and Night Cream (50ml) Anti-Wrinkle Skin Care Essentials
- Price
- £15.31
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 9mo ago
RevitaLAB Hyaluron Anti-Ageing Day and Night Cream Enriched with Vitamin A (Retinol) Vitamin E Liquorice Root Extract Hyaluronic Acid and UV Filters for Ages 60 75 2x 50 ml (Multipack)
- Price
- £5.10
- Rating
- 4.3/5
- Reviews
- 3,671
- Age
- 5y ago
Olay Anti-Wrinkle Firm & Lift Night Cream Helps To Visibly Reduce Fine Lines & Wrinkles And Fights The Visible Signs Of Ageing 50ml
- Price
- £5.06
- Rating
- 4.6/5
- Reviews
- 3,247
- Age
- 18y ago
Newest
by launch dateNIVEA Firmer Dual Action Solution Gift Pack (3 Products) Gift Set For Women Includes Face Serum (30ml) Day Cream With SPF 15 (50ml) and Night Cream (50ml) Anti-Wrinkle Skin Care Essentials
- Price
- £15.31
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 9mo ago
medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)
- Price
- £9.67
- Rating
- 4.3/5
- Reviews
- 31,187
- Age
- 1y ago
Olay Anti-Wrinkle Firm & Lift Giftset: SPF15 Day Face Cream 50ml + Night Cream Moisturiser 50ml Anti-Ageing Skin Care
- Price
- £10.69
- Rating
- 4.6/5
- Reviews
- 245
- Age
- 1y ago
Olay Regenerist Giftset SPF30 Day Face & Night Cream 50ml Anti-Wrinkle & Active Firming Skincare Moisturiser for Women Anti-Ageing Niacinamide and Peptides Firms Restores and Hydrates
- Price
- £21.95
- Rating
- 4.7/5
- Reviews
- 128
- Age
- 1y ago
Olay Power of Radiance Giftset: Vitamin C Anti-Dark Spot SPF 30 Day Cream Face Moisturiser 50ml + Retinol 24 Night Cream 50ml Brightening Glow Skincare for Women
- Price
- £28.20
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
252
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
8%
- Olay66%
- NIVEA8%
- L'Oreal Paris6%
- Lacura Anti-Wrinkle5%
- medicube4%
- No74%
- Open — no brand owns it (4 brands, 8%)
Day and Night Cream demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×
Top Day and Night Cream search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- day and night cream25K/yr
- olay day and night cream8K/yr
- day and night cream set for women4K/yr
- olay gift set for women12K/yr
- olay gift set7K/yr
- oil of olay gift sets for women8K/yr
What reviews say buyers love and hate about Day and Night Cream
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Luxury quality at affordable price”
“Excellent moisturiser”
“Goes on smoothly”
“It makes my skin feel lovely”
“Worth the money”
What buyers complain about
68% of reviews“the stickiness remained”
“Allergic Reaction”
“Moisturiser doesn't help”
“Unfortunately made my skin dry”
“My face is red and burning”
Day and Night Cream return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Day and Night Cream questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
