Day and Night Cream
FailDemand is soft, at -23.7% this quarter, so Day and Night Cream is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £59K/yr64K searches / yr
- 90-day growth
- -23.7%search demand this quarter
- Competition
- 60%top-5 click share · 10 brands · 252 sellers
Flapen Score
Day and Night Cream against its category
The dotted line is the Beauty average. Past it, Day and Night Cream is stronger. Inside it, weaker.
Market
The Day and Night Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Day and Night Cream 64K times last year and spent an estimated £59K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -23.7%
- Conversion, latest week
- 6.5%
- Market size, estimated
- £59Ka year
- Peak month
- December3.9× the quietest month
- Top search term
- day and night cream25K searches a year
02 · Price
A sale here is worth £14.29.
Listings sell for £14.29 on average, from £2.16 to £35.67. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.29 that is £1K to £4K a year per listing.
- Average price
- £14.29under the $15 to $100 sweet spot
- Price range
- £2.16–£35.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #244 within Face. It carries 3,312 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 100%
- Out of stock, average day
- 15.9%
- Average rank
- #244in Face
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,312per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Day and Night Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Olay Total Effects 7 in 1 Day & Night Moisturiser Bundle Anti-Ageing Face Creams with Niacinamide & Vitamin C - Fight 7 Signs of Ageing for Younger-Looking Skin - 2x37ml
- Price
- £9.17
- Rating
- 4.6/5
- Reviews
- 3,972
- Age
- 11y ago

Olay Anti-Wrinkle Firm & Lift Giftset: SPF15 Day Face Cream 50ml + Night Cream Moisturiser 50ml Anti-Ageing Skin Care
- Price
- £10.69
- Rating
- 4.6/5
- Reviews
- 245
- Age
- 1y ago

Olay Double Action Moisturise Day&Night Cream Sensitive Skin.24H Hydration 50ml
- Price
- £4.16
- Rating
- 4.6/5
- Reviews
- 4,994
- Age
- 10y ago

Olay Regenerist Giftset SPF30 Day Face & Night Cream 50ml Anti-Wrinkle & Active Firming Skincare Moisturiser for Women Anti-Ageing Niacinamide and Peptides Firms Restores and Hydrates
- Price
- £21.95
- Rating
- 4.7/5
- Reviews
- 128
- Age
- 1y ago

LOreal Paris Rosy Glow Ritual Giftset; Day and Night Moisturiser to Deeply Moisturise Formulated with Peony Native Cells + Calcium B3 Rosy Fortifying Day Cream & Night Cream Day & Night Routine
- Price
- £14.28
- Rating
- 4.6/5
- Reviews
- 317
- Age
- 2y ago
Trending
estimated 90-day click momentum
medicube Triple Collagen Cream Hydrating & Firming Moisturiser With Hyaluronic Acid Premium Elastin Shea Butter Wrinkle Care 1.69 Oz Triple Collagen Cream
- Price
- £12.19
- Rating
- 4.6/5
- Reviews
- 8,839
- Age
- 3y ago

medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)
- Price
- £9.67
- Rating
- 4.3/5
- Reviews
- 31,187
- Age
- 1y ago

NIVEA Firmer Dual Action Solution Gift Pack (3 Products) Gift Set For Women Includes Face Serum (30ml) Day Cream With SPF 15 (50ml) and Night Cream (50ml) Anti-Wrinkle Skin Care Essentials
- Price
- £15.31
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 9mo ago

RevitaLAB Hyaluron Anti-Ageing Day and Night Cream Enriched with Vitamin A (Retinol) Vitamin E Liquorice Root Extract Hyaluronic Acid and UV Filters for Ages 60 75 2x 50 ml (Multipack)
- Price
- £5.10
- Rating
- 4.3/5
- Reviews
- 3,671
- Age
- 5y ago

Olay Anti-Wrinkle Firm & Lift Night Cream Helps To Visibly Reduce Fine Lines & Wrinkles And Fights The Visible Signs Of Ageing 50ml
- Price
- £5.06
- Rating
- 4.6/5
- Reviews
- 3,247
- Age
- 18y ago
Newest
by launch date
NIVEA Firmer Dual Action Solution Gift Pack (3 Products) Gift Set For Women Includes Face Serum (30ml) Day Cream With SPF 15 (50ml) and Night Cream (50ml) Anti-Wrinkle Skin Care Essentials
- Price
- £15.31
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 9mo ago

medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)
- Price
- £9.67
- Rating
- 4.3/5
- Reviews
- 31,187
- Age
- 1y ago

Olay Anti-Wrinkle Firm & Lift Giftset: SPF15 Day Face Cream 50ml + Night Cream Moisturiser 50ml Anti-Ageing Skin Care
- Price
- £10.69
- Rating
- 4.6/5
- Reviews
- 245
- Age
- 1y ago

Olay Regenerist Giftset SPF30 Day Face & Night Cream 50ml Anti-Wrinkle & Active Firming Skincare Moisturiser for Women Anti-Ageing Niacinamide and Peptides Firms Restores and Hydrates
- Price
- £21.95
- Rating
- 4.7/5
- Reviews
- 128
- Age
- 1y ago

Olay Power of Radiance Giftset: Vitamin C Anti-Dark Spot SPF 30 Day Cream Face Moisturiser 50ml + Retinol 24 Night Cream 50ml Brightening Glow Skincare for Women
- Price
- £28.20
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
252
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 98%
Open market
8%
- Olay66%
- NIVEA8%
- L'Oreal Paris6%
- Lacura Anti-Wrinkle5%
- medicube4%
- No74%
- Open — no brand owns it (4 brands, 8%)
Demand
Day and Night Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Day and Night Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- day and night cream25K/yr
- olay day and night cream8K/yr
- day and night cream set for women4K/yr
- olay gift set for women12K/yr
- olay gift set7K/yr
- oil of olay gift sets for women8K/yr
Reviews and returns
What reviews say buyers love and hate about Day and Night Cream
We read the reviews and the return reasons for every product selling here.
“the stickiness remained”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Day and Night Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









