Day and Night Cream
FailDemand is soft, at -23.7% this quarter, so Day and Night Cream is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £59K/yr64K searches / yr
- 90-day growth
- -23.7%search demand this quarter
- Competition
- 60%top-5 click share · 10 brands · 252 sellers
Flapen Score
Day and Night Cream against its category
The dotted line is the Beauty average. Past it, Day and Night Cream is stronger. Inside it, weaker.
Market
The Day and Night Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Day and Night Cream 64K times last year and spent an estimated £59K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -23.7%
- Conversion, latest week
- 6.5%
- Market size, estimated
- £59Ka year
- Peak month
- December3.9× the quietest month
- Top search term
- day and night cream25K searches a year
02 · Price
A sale here is worth £14.29.
Listings sell for £14.29 on average, from £2.16 to £35.67. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.29 that is £1K to £4K a year per listing.
- Average price
- £14.29under the $15 to $100 sweet spot
- Price range
- £2.16–£35.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #244 within Face. It carries 3,312 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 100%
- Out of stock, average day
- 15.9%
- Average rank
- #244in Face
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,312per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Day and Night Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
252
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
8%
- Brand 166%
- Brand 28%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 64%
- Open — no brand owns it (4 brands, 8%)
Demand
Day and Night Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Day and Night Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- day and night cream25K/yr
- olay day and night cream8K/yr
- day and night cream set for women4K/yr
- olay gift set for women12K/yr
- olay gift set7K/yr
- oil of olay gift sets for women8K/yr
Reviews and returns
What reviews say buyers love and hate about Day and Night Cream
We read the reviews and the return reasons for every product selling here.
“the stickiness remained”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Day and Night Cream questions
Answered from the same tracked data.









