Is dax wax profitable to sell on Amazon United Kingdom?

The niche generates £75K/yr across 21 tracked products. 90-day search growth is +6.7%. Flapen's verdict: Skip it (47/100).

How competitive is the dax wax niche?

4 brands and 94 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in dax wax?

Top complaints mined from reviews: Advertised Vs Actual Product, Oily/Greasy, Value For Money. The return rate is 0.1%.

What does it cost to enter the dax wax niche?

Listings span £4.14–£37.77; the average listing price is £9.92 (sweet spot $15–$100). The average incumbent carries 493 reviews — the moat a new listing must climb.

dax wax

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Review moat

Great493.19

avg incumbent reviews — the moat a new listing must climb

Price range

Good£4.14–£37.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.7%

90-day search growth — must beat 0% to launch

Avg price

Okay£9.92

avg listing price — sweet spot $15–$100

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£75K

£75K/yr · 65K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, dax wax is a £75K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 47/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

dax wax market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £60K–£79K; units × avg price
Conversion rate: 11.6%
Avg BSR: #474
Page quality: 0%
Prime: 43%
Sponsored: 14%
Out of stock: 9.0%
Avg brand age: 69 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

Top-5 brand share

98%

Top 20: 98%

Top-5 click share

66%

Top 20: 100%

Open market

DAX69%
SoftSheen23%
NIZORICK5%
--2%
Sportin Waves1%

Demand

Weekly Amazon search volume, last 50 weeks — +6.7% search growth over the last 90 days.

Open Trend

Top dax wax search terms

dax hair wax for men21K/yr +1.6%16.3% conv.
dax19K/yr +4.4%7.3% conv.
dax wax13K/yr +6.3%13.4% conv.
sporting waves hair cream for men9K/yr +32.2%1.6% conv.
sporting waves3K/yr -16.1%0.5% conv.

All search terms

Top dax wax products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SoftSheen DAX Short and Neat (2 Pack

SoftSheen£8.254.7★209 rev

DAX WAX Wave and Groom professional styling wax pack of 2 (2x 3.5oz)

DAX£8.494.4★95 rev

Dax Wave & Groom Hair Styling Agent (Pack of 2)

DAX£8.654.6★215 rev

Dax Pomade Compounded with Vegetable Oils 14 oz

DAX£7.544.6★2,922 rev

Dax Wave and Groom Hair Dress 3.5 Ounce (Pack of 3) by DAX

DAX£11.434.7★590 rev

Newest

by launch date

Mens 360 Wave Pomade Water-Based Wave Styling Grease for Hair Non-Greasy Strong Hold & Layered Waves 150g/5.29oz

NIZORICK£11.87100 rev

1y ago

Dax Wave & Groom Hair Styling Agent (Pack of 2)

DAX£8.65215 rev

5y ago

Dax Indian Hemp

DAX£8.6159 rev

7y ago

DAX WAX Wave and Groom professional styling wax pack of 2 (2x 3.5oz)

DAX£8.4995 rev

8y ago

Dax Coconut & Kukui Nut Oil Conditioner 14oz/397g by Dax

DAX£7.2728 rev

10y ago

What buyers say about dax wax

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Nice and quality hair cream”

Value For Money13%

“Good price”

Advertised Vs Actual Product12%

“Does the job”

Hair Styling8%

“A Great Product That Grows Hair SoftbAnd Manageable So It's Easy To Style”

Smell7%

“Nice smell”

Durability5%

“Holds all day”

Ease Of Use4%

“Nice and easy”

Suitability Straight Hair4%

“Covering the ever thinning front areas”

Hair Growth4%

“Nice and quality hair cream”

Suitability Curly Hair3%

“perfect for Afro relaxed hair”

What buyers complain about

Advertised Vs Actual Product15%

“It doesnt like the same as described or show”

Oily/Greasy15%

“Makes your hair look and feel greasy”

Value For Money12%

“This is way too expensive”

Suitability Colored Hair8%

“Its not the green one my hair did not react to this positively”

Size-Overall8%

“But it was not clear on the information of the size as I thought I ordered a bigger jar instead received a smaller one”

Functionality-Overall8%

“Doesnt work”

Smell6%

“Smells like plain petroleum jelly”

Suitability Short Hair4%

“Best for short hair”

Hair Related3%

“Ive very frizzy hair”

Thickness2%

“it may cause thinning if used repeatedly for long periods over a long time”

Top return reasons

Advertised Vs Actual Product55%

Oily/Greasy10%

Color10%

Size-Overall10%

Smell5%

Texture/Consistency-Overall5%

Comfort-Overall5%

Common questions

Is dax wax profitable to sell on Amazon United Kingdom?: The niche generates £75K/yr across 21 tracked products. 90-day search growth is +6.7%. Flapen's verdict: Skip it (47/100).
How competitive is the dax wax niche?: 4 brands and 94 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in dax wax?: Top complaints mined from reviews: Advertised Vs Actual Product, Oily/Greasy, Value For Money. The return rate is 0.1%.
What does it cost to enter the dax wax niche?: Listings span £4.14–£37.77; the average listing price is £9.92 (sweet spot $15–$100). The average incumbent carries 493 reviews — the moat a new listing must climb.