How competitive is the Dax Wax niche on Amazon United Kingdom?

4 brands and 94 sellers compete in Dax Wax on Amazon United Kingdom. The top 5 Dax Wax products take 66% of clicks and its top 5 brands hold 98% of demand.

What does it cost to enter the Dax Wax niche?

Dax Wax sells for £9.92 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.14–£37.77. The average incumbent carries 493 reviews — the moat a new listing must climb.

Dax Wax

brand-locked demand (top 5 brands take 98% of clicks) — Dax Wax doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,175 of 2,481 Beauty niches · on the category median

This niche Category average · 2,481 niches

Is Dax Wax profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dax Wax is a £75K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 47/100.

Dax Wax: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +6.7% over the last 90 days and 11.6% of searches end in a purchase.

£75K

revenue / yr

Units sold / yr8K

Search volume / yr+6.7%65K

Conversion rate11.6%

Avg price£9.92

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers4 · 94

Top-5 product click share66%

Open market2%

Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 21 products

Top Dax Wax products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

SoftSheen DAX Short and Neat (2 Pack

Price: £8.25
Rating: 4.7/5
Reviews: 209
Age: 14y ago

DAX WAX Wave and Groom professional styling wax pack of 2 (2x 3.5oz)

Price: £8.49
Rating: 4.4/5
Reviews: 95
Age: 8y ago

Dax Wave & Groom Hair Styling Agent (Pack of 2)

Price: £8.65
Rating: 4.6/5
Reviews: 215
Age: 5y ago

Dax Pomade Compounded with Vegetable Oils 14 oz

Price: £7.54
Rating: 4.6/5
Reviews: 2,922
Age: 16y ago

Dax Wave and Groom Hair Dress 3.5 Ounce (Pack of 3) by DAX

Price: £11.43
Rating: 4.7/5
Reviews: 590
Age: 14y ago

Newest

by launch date

Mens 360 Wave Pomade Water-Based Wave Styling Grease for Hair Non-Greasy Strong Hold & Layered Waves 150g/5.29oz

Price: £11.87
Rating: 4.1/5
Reviews: 100
Age: 1y ago

Dax Wave & Groom Hair Styling Agent (Pack of 2)

Price: £8.65
Rating: 4.6/5
Reviews: 215
Age: 5y ago

Dax Indian Hemp

Price: £8.61
Rating: 4.4/5
Reviews: 59
Age: 7y ago

DAX WAX Wave and Groom professional styling wax pack of 2 (2x 3.5oz)

Price: £8.49
Rating: 4.4/5
Reviews: 95
Age: 8y ago

Dax Coconut & Kukui Nut Oil Conditioner 14oz/397g by Dax

Price: £7.27
Rating: 4.4/5
Reviews: 28
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

98%

Top 20: 98%

Top-5 click share

66%

Top 20: 100%

Open market

DAX69%
SoftSheen23%
NIZORICK5%
--2%
Sportin Waves1%

Dax Wax demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume65KCVR11.6%Products21Brands4Top 5 Brands98%OOS Rate9.0%Rating4.4★Reviews493Avg BSR#474

Top Dax Wax search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dax hair wax for men21K/yr +1.6%16.3% conv.
dax19K/yr +4.4%7.3% conv.
dax wax13K/yr +6.3%13.4% conv.
sporting waves hair cream for men9K/yr +32.2%1.6% conv.
sporting waves3K/yr -16.1%0.5% conv.

What reviews say buyers love and hate about Dax Wax

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews

Quality-Overall18%

“Nice and quality hair cream”

Value For Money13%

“Good price”

Advertised Vs Actual Product12%

“Does the job”

Hair Styling8%

“A Great Product That Grows Hair SoftbAnd Manageable So It's Easy To Style”

Smell7%

“Nice smell”

What buyers complain about

79% of reviews

Advertised Vs Actual Product15%

“It doesnt like the same as described or show”

Oily/Greasy15%

“Makes your hair look and feel greasy”

Value For Money12%

“This is way too expensive”

Suitability Colored Hair8%

“Its not the green one my hair did not react to this positively”

Size-Overall8%

“But it was not clear on the information of the size as I thought I ordered a bigger jar instead received a smaller one”

Dax Wax return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

55%

2Oily/Greasy

10%

3Color

10%

4Size-Overall

10%

5Smell

Common Dax Wax questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dax Wax 47/100 on Amazon United Kingdom — Skip it. The niche generates £75K/yr across 21 tracked products. Search demand moved +6.7% over the last 90 days.

Dax Wax buyers on Amazon United Kingdom complain most about Advertised Vs Actual Product, Oily/Greasy, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.