Davidoff Cool Water Men
brand-locked demand (top 5 brands take 100% of clicks) — Davidoff Cool Water Men doesn't clear our bar today.
Flapen Score
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Is Davidoff Cool Water Men profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Davidoff Cool Water Men is a £430K/yr Amazon United Kingdom market (344K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Davidoff Cool Water Men: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +29.5% over the last 90 days and 5.5% of searches end in a purchase.
£430K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 10 products
Top Davidoff Cool Water Men products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
DAVIDOFF Cool Water - Eau de Toilette for Him - Aromatic Fragrance with Notes of Coriander Mint Lavender and Amber - Medium Longevity
- Price
- £18.55
- Rating
- 4.6/5
- Reviews
- 28,843
- Age
- 18y ago
DAVIDOFF Cool Water - Eau de Toilette for Him - Aromatic Fragrance with Notes of Coriander Mint Lavender and Amber - Medium Longevity
- Price
- £26.03
- Rating
- 4.7/5
- Reviews
- 24,497
- Age
- 17y ago
DAVIDOFF Cool Water - Eau de Toilette for Him - Aromatic Fragrance with Notes of Coriander Mint Lavender and Amber - Medium Longevity
- Price
- £17.61
- Rating
- 4.6/5
- Reviews
- 28,843
- Age
- 18y ago
DAVIDOFF Cool Water - After Shave for Him - Aromatic Scent with Notes of Coriander Mint Lavender and Amber - Medium Longevity - 125 ml
- Price
- £13.50
- Rating
- 4.6/5
- Reviews
- 11,010
- Age
- 19y ago
Davidoff Cool Water for Men After Shave Splash 75ml
- Price
- £11.19
- Rating
- 4.5/5
- Reviews
- 3,926
- Age
- 19y ago
Trending
90-day click momentum
Davidoff Cool Water Eau de Toilette for Men 75ml
- Price
- £21.55
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
DAVIDOFF Cool Water - Eau de Toilette for Him - Aromatic Fragrance with Notes of Coriander Mint Lavender and Amber - Medium Longevity
- Price
- £20.85
- Rating
- 4.6/5
- Reviews
- 28,843
- Age
- 19y ago
Davidoff Cool Water for Men After Shave Splash 75ml
- Price
- £11.19
- Rating
- 4.5/5
- Reviews
- 3,926
- Age
- 19y ago
Davidoff Cool Water Eau de Toilette for Men Trio Giftset 125ml
- Price
- £42.54
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 1y ago
DAVIDOFF Cool Water Intense - Eau de Parfum for Him - Oriental Fragrance with Notes of Green Mandarin Coconut Water and Amber Accord - High Longevity
- Price
- £36.21
- Rating
- 4.5/5
- Reviews
- 13,972
- Age
- 7y ago
Newest
by launch dateDavidoff Cool Water Eau de Toilette for Men 75ml
- Price
- £21.55
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Davidoff Cool Water Eau de Toilette for Men Trio Giftset 125ml
- Price
- £42.54
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 1y ago
DAVIDOFF Cool Water Intense - Eau de Parfum for Him - Oriental Fragrance with Notes of Green Mandarin Coconut Water and Amber Accord - High Longevity
- Price
- £19.63
- Rating
- 4.5/5
- Reviews
- 13,972
- Age
- 7y ago
DAVIDOFF Cool Water Intense - Eau de Parfum for Him - Oriental Fragrance with Notes of Green Mandarin Coconut Water and Amber Accord - High Longevity
- Price
- £36.21
- Rating
- 4.5/5
- Reviews
- 13,972
- Age
- 7y ago
DAVIDOFF Cool Water - Eau de Toilette for Him - Aromatic Fragrance with Notes of Coriander Mint Lavender and Amber - Medium Longevity
- Price
- £26.03
- Rating
- 4.7/5
- Reviews
- 24,497
- Age
- 17y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- DAVIDOFF85%
- Davidoff15%
Top Davidoff Cool Water Men search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- davidoff cool water men158K/yr
- cool water for men69K/yr
- davidoff31K/yr
- cool water26K/yr
- davidoff cool water20K/yr
- coolwater davidoff men11K/yr
- david off coolwater men9K/yr
- davidoff perfume for men4K/yr
- davidoff cool water men perfume3K/yr
- cool waters4K/yr
What reviews say buyers love and hate about Davidoff Cool Water Men
What buyers mention most, as a share of all reviews.
What buyers love
98% of reviews“Excellent fragrance”
“Great value”
“most of the reviews that I had read were very positive”
“Good price and lasts well”
“Good price especially considering the size of the bottle”
What buyers complain about
96% of reviews“Scent does not last long at all - couple of minutes at best”
“its not worth £40+ for 125ml I would rather out the extra for Prada or Paco”
“Large bottle”
“I expected something more lasting”
“This is not made clear in the pictures”
Davidoff Cool Water Men return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
13%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Davidoff Cool Water Men questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
