Davidoff Cool Water Men

Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £430K a year.

Searches, last 12 months

344K

Growth, 90 days vs prior 90

+29.5%

Conversion, latest week

5.5%

Market size, estimated

£430Ka year

Top search term

davidoff cool water men158K searches a year

Listings sell for £22.77 on average, from £11.19 to £42.54. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,500 to 3,000 of them. At £22.77 that is £57K to £68K a year per listing.

Average price

£22.77inside the $15 to $100 sweet spot

Price range

£11.19–£42.54

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

2,500–3,000

Revenue per listing a year

£57K–£68K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #37 within Fragrances. It carries 15,392 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#37in Fragrances

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

15,392per listing

Listings tracked

10

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

62 months