davidoff cool water men
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£22.77avg listing price — sweet spot $15–$100
Price range
Great£11.19–£42.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Market size
Good£430K£430K/yr · 344K searches
Growth
Good+29.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Review moat
Bad15,391.8avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, davidoff cool water men is a £430K/yr Amazon United Kingdom market (344K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
davidoff cool water men market data
- Units sold / yr
- 20K–25K
- avg 2,500–3,000/product
- Revenue / yr
- £455K–£569K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 1.7%
- Avg brand age
- 62 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- DAVIDOFF85%
- Davidoff15%
Top davidoff cool water men search terms
- davidoff cool water men158K/yr
- cool water for men69K/yr
- davidoff31K/yr
- cool water26K/yr
- davidoff cool water20K/yr
- coolwater davidoff men11K/yr
- david off coolwater men9K/yr
- davidoff perfume for men4K/yr
- davidoff cool water men perfume3K/yr
- cool waters4K/yr
Top davidoff cool water men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DAVIDOFF Cool Water - Eau de Toilette for Him - Aromatic Fragrance with Notes of Coriander Mint Lavender and Amber - Medium Longevity
DAVIDOFF£18.554.6★28,843 rev
DAVIDOFF Cool Water - Eau de Toilette for Him - Aromatic Fragrance with Notes of Coriander Mint Lavender and Amber - Medium Longevity
DAVIDOFF£26.034.7★24,497 rev
DAVIDOFF Cool Water - Eau de Toilette for Him - Aromatic Fragrance with Notes of Coriander Mint Lavender and Amber - Medium Longevity
Davidoff£17.614.6★28,843 rev
DAVIDOFF Cool Water - After Shave for Him - Aromatic Scent with Notes of Coriander Mint Lavender and Amber - Medium Longevity - 125 ml
DAVIDOFF£13.504.6★11,010 rev
Davidoff Cool Water for Men After Shave Splash 75ml
DAVIDOFF£11.194.5★3,926 rev
Newest
by launch date
Davidoff Cool Water Eau de Toilette for Men 75ml
DAVIDOFF£21.551 rev
Davidoff Cool Water Eau de Toilette for Men Trio Giftset 125ml
DAVIDOFF£42.5411 rev
DAVIDOFF Cool Water Intense - Eau de Parfum for Him - Oriental Fragrance with Notes of Green Mandarin Coconut Water and Amber Accord - High Longevity
DAVIDOFF£19.6313,972 rev
DAVIDOFF Cool Water Intense - Eau de Parfum for Him - Oriental Fragrance with Notes of Green Mandarin Coconut Water and Amber Accord - High Longevity
DAVIDOFF£36.2113,972 rev
DAVIDOFF Cool Water - Eau de Toilette for Him - Aromatic Fragrance with Notes of Coriander Mint Lavender and Amber - Medium Longevity
DAVIDOFF£26.0324,497 rev
Trending
90-day click momentumDavidoff Cool Water Eau de Toilette for Men 75ml
DAVIDOFF£21.555.0★
DAVIDOFF Cool Water - Eau de Toilette for Him - Aromatic Fragrance with Notes of Coriander Mint Lavender and Amber - Medium Longevity
DAVIDOFF£20.854.6★
Davidoff Cool Water for Men After Shave Splash 75ml
DAVIDOFF£11.194.5★
Davidoff Cool Water Eau de Toilette for Men Trio Giftset 125ml
DAVIDOFF£42.544.7★
DAVIDOFF Cool Water Intense - Eau de Parfum for Him - Oriental Fragrance with Notes of Green Mandarin Coconut Water and Amber Accord - High Longevity
DAVIDOFF£36.214.5★
What buyers say about davidoff cool water men
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent fragrance”
“Great value”
“most of the reviews that I had read were very positive”
“Good price and lasts well”
“Good price especially considering the size of the bottle”
“It has that clean”
“Very soft coriander”
“It leaves the skin feeling cool”
“helps calm any irritation without stinging too much”
“After shaving, it gives a nice cooling, soothing effect on the skin”
What buyers complain about
“Scent does not last long at all - couple of minutes at best”
“its not worth £40+ for 125ml I would rather out the extra for Prada or Paco”
“Large bottle”
“I expected something more lasting”
“This is not made clear in the pictures”
“Poor performance”
“Reacts badly with skin”
“Reacts badly with skin”
“either this is watered down or very old stock”
Top return reasons
Common questions
- Is davidoff cool water men profitable to sell on Amazon United Kingdom?
- The niche generates £430K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +29.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the davidoff cool water men niche?
- 2 brands and 4 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in davidoff cool water men?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.7%.
- What does it cost to enter the davidoff cool water men niche?
- Listings span £11.19–£42.54; the average listing price is £22.77 (sweet spot $15–$100). The average incumbent carries 15,392 reviews — the moat a new listing must climb.