dark red hair dye
Skip itPrices mostly outside the sweet spot ($4.16–$13.36) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,633.83avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.97avg listing price — sweet spot $15–$100
Market size
Bad£66K£66K/yr · 345K searches
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Price range
Bad£4.16–£13.36cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dark red hair dye is a £66K/yr Amazon United Kingdom market (345K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Sep. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
dark red hair dye market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £87K–£105K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #87
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
107
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
50%
Top 20: 96%
Open market
20%
- Garnier26%
- LIVE21%
- Olia10%
- Clairol9%
- L'ORÉAL8%
- NUTRISSE7%
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -19.0% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.0×
Top dark red hair dye search terms
- dark red hair dye69K/yr
- cherry red hair dye76K/yr
- cherry cola hair dye35K/yr
- black cherry hair dye32K/yr
- deep red hair dye19K/yr
- dark cherry red hair dye22K/yr
- cherry red hair dye permanent13K/yr
- dark red hair dye permanent11K/yr
- cherry hair dye14K/yr
- dark cherry hair dye11K/yr
Top dark red hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Garnier Nutrisse Ultra Color Hair Dye Vegan 2.6 Dark Cherry Red. Achieve 100% grey coverage and a deep luscious 8-week red colour. No-ammonia vegan for a rich vibrant dark cherry red finish.
Garnier£5.544.4★2,124 rev
Schwarzkopf LIVE Intense Colour L75 Deep Red Long-lasting Permanent Red Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss
LIVE£5.674.4★854 rev
Casting Crème Gloss 360 Black Cherry: This no-ammonia semi-permanent hair colour lasts 32 washes. Enjoy up to 3x glossier 4x silkier visibly healthier hair with a luscious black cherry shade.
L'ORÉAL£7.314.5★802 rev
Garnier Olia 4.62 Dark Garnet Red oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant dark garnet red hair color with ultimate shine and softness.
Olia£7.074.4★28,518 rev
Clairol Colour Strong Permanent Hair Dye - 4.46 Intense Dark Red
Clairol£5.994.4★1,034 rev
Newest
by launch dateSchwarzkopf LIVE Intense Colour L75 Deep Red Long-lasting Permanent Red Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss
LIVE£5.67854 rev
Schwarzkopf LIVE Intense Colour U68 Ruby Glaze Long-lasting Permanent Red Hair Dye With Extra Colour Refresh Gloss
LIVE£5.53854 rev
Schwarzkopf LIVE Go Gloss Cherry Cola Red Colour & Care Hair Glossing for Instant Glossy Hair with HaptiQ Anti-Damage System Up to 8 Washes
LIVE£5.9085 rev
Schwarzkopf LIVE Colour Moment 026 Dark Red with HaptiQ Anti-Damage System Semi-Permanent Red Hair Dye Up to 15 Washes
LIVE£5.57253 rev
Schwarzkopf Oleo Intense Permanent Oil Colouration 5-92 Bright Red Ammonia Free Hair Dye 100% Grey Coverage Intense Long-lasting Colour Supreme Care Complex with Natural Oils
Schwarzkopf£5.9331 rev
Trending
90-day click momentumSchwarzkopf LIVE Colour Moment 026 Dark Red with HaptiQ Anti-Damage System Semi-Permanent Red Hair Dye Up to 15 Washes
LIVE£5.573.8★
Schwarzkopf LIVE Intense Colour U68 Ruby Glaze Long-lasting Permanent Red Hair Dye With Extra Colour Refresh Gloss
LIVE£5.534.4★
Schwarzkopf LIVE Intense Colour L75 Deep Red Long-lasting Permanent Red Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss
LIVE£5.674.4★
Schwarzkopf Oleo Intense Permanent Oil Colouration 5-92 Bright Red Ammonia Free Hair Dye 100% Grey Coverage Intense Long-lasting Colour Supreme Care Complex with Natural Oils
Schwarzkopf£5.934.4★
Schwarzkopf LIVE Go Gloss Cherry Cola Red Colour & Care Hair Glossing for Instant Glossy Hair with HaptiQ Anti-Damage System Up to 8 Washes
LIVE£5.903.5★
What buyers say about dark red hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“true colour”
“A great way to quickly colour your hair”
“Olia a good make”
“Stays well”
“this was such an easy way to do it”
“application is easy”
“i managed to get two uses out of the bottle so good value for money”
“smelling fresh”
“Good coverage”
“makes my hair feel so smooth”
What buyers complain about
“Colour didnt suit me”
“Very harsh dye on the hair”
“It doesnt work”
“I wouldnt use this is you want consent leaking I go to bed sweat abit and I wake up with a pink face and pink neck and the black I used did not even stay in my hair for one wash”
“Not value for money”
“doesn't like when it starts fading before needing to dye it again”
“Both times I started shedding more hair shortly afterwards and both times I found that dye was still coming off my hair onto towels/pillows for a couple of weeks afters. despite rinsing and washing my hair, over and over, for 20 minutes straight after application”
“Didn't last”
“It was difficult to apply”
“Stains everything”
Top return reasons
Common questions
- Is dark red hair dye profitable to sell on Amazon United Kingdom?
- The niche generates £66K/yr across 23 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the dark red hair dye niche?
- 12 brands and 107 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in dark red hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.1%.
- When does demand for dark red hair dye peak?
- Demand peaks in Sep; the busiest month runs 2.0× the quietest.
- What does it cost to enter the dark red hair dye niche?
- Listings span £4.16–£13.36; the average listing price is £6.97 (sweet spot $15–$100). The average incumbent carries 4,634 reviews — the moat a new listing must climb.