Dark Red Hair Dye

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months

345K

Growth, 90 days vs prior 90

-19.0%

Conversion, latest week

2.7%

Market size, estimated

£66Ka year

Peak month

September2.0× the quietest month

Top search term

dark red hair dye69K searches a year

Listings sell for £6.97 on average, from £4.16 to £13.36. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £6.97 that is £2K to £3K a year per listing.

Average price

£6.97under the $15 to $100 sweet spot

Price range

£4.16–£13.36

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #87 within Hair Colour. It carries 4,634 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#87in Hair Colour

Average rating

4.35 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,634per listing

Listings tracked

23

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

74 months