Dark Red Hair Dye
FailPrices span $4.16–$13.36, mostly outside the sweet spot, so Dark Red Hair Dye is a Fail.
- Flapen Score
- 41 / 100Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 4741
- Market size
- £66K/yr345K searches / yr
- 90-day growth
- -19.0%search demand this quarter
- Competition
- 50%top-5 click share · 12 brands · 107 sellers
Flapen Score
Dark Red Hair Dye against its category
The dotted line is the Beauty average. Past it, Dark Red Hair Dye is stronger. Inside it, weaker.
Market
The Dark Red Hair Dye market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dark Red Hair Dye 345K times last year and spent an estimated £66K. The top 5 brands take 73% of clicks. Demand peaks in Sep. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.
- Searches, last 12 months
- 345K
- Growth, 90 days vs prior 90
- -19.0%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £66Ka year
- Peak month
- September2.0× the quietest month
- Top search term
- dark red hair dye69K searches a year
02 · Price
A sale here is worth £6.97.
Listings sell for £6.97 on average, from £4.16 to £13.36. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £6.97 that is £2K to £3K a year per listing.
- Average price
- £6.97under the $15 to $100 sweet spot
- Price range
- £4.16–£13.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #87 within Hair Colour. It carries 4,634 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #87in Hair Colour
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,634per listing
- Listings tracked
- 23
04 · Newcomers
6 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Dark Red Hair Dye products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
107
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
50%
Top 20: 96%
Open market
20%
- Brand 126%
- Brand 221%
- Brand 310%
- Brand 49%
- Brand 58%
- Brand 67%
Demand
Dark Red Hair Dye search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.0×
Search terms
Top Dark Red Hair Dye search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dark red hair dye69K/yr
- cherry red hair dye76K/yr
- cherry cola hair dye35K/yr
- black cherry hair dye32K/yr
- deep red hair dye19K/yr
- dark cherry red hair dye22K/yr
- cherry red hair dye permanent13K/yr
- dark red hair dye permanent11K/yr
- cherry hair dye14K/yr
- dark cherry hair dye11K/yr
Reviews and returns
What reviews say buyers love and hate about Dark Red Hair Dye
We read the reviews and the return reasons for every product selling here.
“Colour didnt suit me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dark Red Hair Dye questions
Answered from the same tracked data.