Dark Red Hair Dye
prices mostly outside the sweet spot ($4.16–$13.36) — Dark Red Hair Dye doesn't clear our bar today.
Flapen Score
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Is Dark Red Hair Dye profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dark Red Hair Dye is a £66K/yr Amazon United Kingdom market (345K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Sep. Verdict: Skip it — 41/100.
Dark Red Hair Dye: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -19.0% over the last 90 days and 2.7% of searches end in a purchase.
£66K
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 23 products
Top Dark Red Hair Dye products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Garnier Nutrisse Ultra Color Hair Dye Vegan 2.6 Dark Cherry Red. Achieve 100% grey coverage and a deep luscious 8-week red colour. No-ammonia vegan for a rich vibrant dark cherry red finish.
- Price
- £5.54
- Rating
- 4.4/5
- Reviews
- 2,124
- Age
- 14y ago
Schwarzkopf LIVE Intense Colour L75 Deep Red Long-lasting Permanent Red Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss
- Price
- £5.67
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Casting Crème Gloss 360 Black Cherry: This no-ammonia semi-permanent hair colour lasts 32 washes. Enjoy up to 3x glossier 4x silkier visibly healthier hair with a luscious black cherry shade.
- Price
- £7.31
- Rating
- 4.5/5
- Reviews
- 802
- Age
- 10y ago
Garnier Olia 4.62 Dark Garnet Red oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant dark garnet red hair color with ultimate shine and softness.
- Price
- £7.07
- Rating
- 4.4/5
- Reviews
- 28,518
- Age
- 9y ago
Clairol Colour Strong Permanent Hair Dye - 4.46 Intense Dark Red
- Price
- £5.99
- Rating
- 4.4/5
- Reviews
- 1,034
- Age
- 1y ago
Trending
90-day click momentum
Schwarzkopf LIVE Colour Moment 026 Dark Red with HaptiQ Anti-Damage System Semi-Permanent Red Hair Dye Up to 15 Washes
- Price
- £5.57
- Rating
- 3.8/5
- Reviews
- 253
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour U68 Ruby Glaze Long-lasting Permanent Red Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.53
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour L75 Deep Red Long-lasting Permanent Red Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss
- Price
- £5.67
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf Oleo Intense Permanent Oil Colouration 5-92 Bright Red Ammonia Free Hair Dye 100% Grey Coverage Intense Long-lasting Colour Supreme Care Complex with Natural Oils
- Price
- £5.93
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 6mo ago
Schwarzkopf LIVE Go Gloss Cherry Cola Red Colour & Care Hair Glossing for Instant Glossy Hair with HaptiQ Anti-Damage System Up to 8 Washes
- Price
- £5.90
- Rating
- 3.5/5
- Reviews
- 85
- Age
- 6mo ago
Newest
by launch dateSchwarzkopf LIVE Intense Colour L75 Deep Red Long-lasting Permanent Red Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss
- Price
- £5.67
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour U68 Ruby Glaze Long-lasting Permanent Red Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.53
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf LIVE Go Gloss Cherry Cola Red Colour & Care Hair Glossing for Instant Glossy Hair with HaptiQ Anti-Damage System Up to 8 Washes
- Price
- £5.90
- Rating
- 3.5/5
- Reviews
- 85
- Age
- 6mo ago
Schwarzkopf LIVE Colour Moment 026 Dark Red with HaptiQ Anti-Damage System Semi-Permanent Red Hair Dye Up to 15 Washes
- Price
- £5.57
- Rating
- 3.8/5
- Reviews
- 253
- Age
- 6mo ago
Schwarzkopf Oleo Intense Permanent Oil Colouration 5-92 Bright Red Ammonia Free Hair Dye 100% Grey Coverage Intense Long-lasting Colour Supreme Care Complex with Natural Oils
- Price
- £5.93
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
107
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
50%
Top 20: 96%
Open market
20%
- Garnier26%
- LIVE21%
- Olia10%
- Clairol9%
- L'ORÉAL8%
- NUTRISSE7%
Dark Red Hair Dye demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep · busiest ÷ quietest = 2.0×
Top Dark Red Hair Dye search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dark red hair dye69K/yr
- cherry red hair dye76K/yr
- cherry cola hair dye35K/yr
- black cherry hair dye32K/yr
- deep red hair dye19K/yr
- dark cherry red hair dye22K/yr
- cherry red hair dye permanent13K/yr
- dark red hair dye permanent11K/yr
- cherry hair dye14K/yr
- dark cherry hair dye11K/yr
What reviews say buyers love and hate about Dark Red Hair Dye
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“true colour”
“A great way to quickly colour your hair”
“Olia a good make”
“Stays well”
“this was such an easy way to do it”
What buyers complain about
62% of reviews“Colour didnt suit me”
“Very harsh dye on the hair”
“It doesnt work”
“I wouldnt use this is you want consent leaking I go to bed sweat abit and I wake up with a pink face and pink neck and the black I used did not even stay in my hair for one wash”
“Not value for money”
Dark Red Hair Dye return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
100%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dark Red Hair Dye questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
