dark brown hair dye
Skip itPrices mostly outside the sweet spot ($2.53–$8.32) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay£181K£181K/yr · 409K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Review moat
Bad7,110.23avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.75avg listing price — sweet spot $15–$100
Price range
Bad£2.53–£8.32cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dark brown hair dye is a £181K/yr Amazon United Kingdom market (409K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
dark brown hair dye market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- £230K–£288K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
109
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
9%
- Clairol29%
- Garnier19%
- Olia14%
- Schwarzkopf11%
- Palette10%
- L'Oreal Paris8%
- Open — no brand owns it (3 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top dark brown hair dye search terms
- dark brown hair dye240K/yr
- dark brown hair dye permanent73K/yr
- hair dye dark brown39K/yr
- darkest brown hair dye27K/yr
- dark hair dye9K/yr
- darkest brown hair dye permanent7K/yr
- dark brown5K/yr
- hair colour dark brown5K/yr
- hair dye permanent dark brown5K/yr
Top dark brown hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CLAIROL NICEN EASY CRÈME PERMANENT HAIR DYE - 4 DARK BROWN
Clairol£5.034.6★1,927 rev
Garnier Olia 5.0 Brown oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant brown hair color with exceptional shine and a healthy nourished feel.
Olia£6.734.4★28,518 rev
Garnier Nutrisse Ultra Crème Hair Dye Brown Hair Colour Ensures 100% Grey Coverage and Intense Rich 8-Week Colour No-Ammonia Vegan Formula Beautiful Dark Color Shade: 3 Darkest Brown
Garnier£5.734.6★4,089 rev
Palette Deluxe Creme Colouration 4-0 Dark Brown Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage
Palette£2.534.4★872 rev
CLAIROL NICEN EASY CRÈME PERMANENT HAIR DYE - 3 BROWN BLACK
Clairol£5.314.6★780 rev
Newest
by launch date
Schwarzkopf Creme Supreme 3-0 Natural Darkest Brown Permanent Hair Colouration Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
Creme supreme£7.53226 rev
Schwarzkopf Oleo Intense Permanent Oil Colouration 4-50 Stone Brown Ammonia Free Hair Dye 100% Grey Coverage Intense Long-lasting Colour Supreme Care Complex with Natural Oils
Schwarzkopf£4.8011 rev
Schwarzkopf LIVE Intense Colour 089 Bitter Sweet Chocolate Long-lasting Permanent Brown Hair Dye With Extra Colour Refresh Gloss
LIVE£5.36854 rev
Schwarzkopf Creme Supreme 5-1 Cool Brown Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
Creme supreme£7.89226 rev
Palette Deluxe Creme Colouration 4-0 Dark Brown Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage
Palette£2.53872 rev
Trending
90-day click momentumSchwarzkopf Oleo Intense Permanent Oil Colouration 4-50 Stone Brown Ammonia Free Hair Dye 100% Grey Coverage Intense Long-lasting Colour Supreme Care Complex with Natural Oils
Schwarzkopf£4.803.1★
Schwarzkopf Creme Supreme 3-0 Natural Darkest Brown Permanent Hair Colouration Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
Creme supreme£7.534.3★
Schwarzkopf LIVE Intense Colour 089 Bitter Sweet Chocolate Long-lasting Permanent Brown Hair Dye With Extra Colour Refresh Gloss
LIVE£5.364.4★
Clairol Colour Strong Permanent Hair Dye - 3.0 Darkest Brown
Clairol£5.934.4★
Palette Deluxe Creme Colouration 3-0 Black Brown Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage
Palette£2.574.4★
What buyers say about dark brown hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“Fabulous colour”
“Excellent product”
“definitely worth it”
“Excellent coverage”
“Easy to use”
“Great hair dye love the colour my hair is now”
“it doesnt smell bad”
“the application is very clean”
“Does the job”
“Made my hair feel soft”
What buyers complain about
“poor colour”
“after using this recently I felt that the colour wasnt as good”
“Cheaper on amazon”
“doesn't last”
“Allergic reaction”
“even then its still not fully covered”
“The box doesnt look like the pictures”
“Fades quickly”
“This has ruined my hair”
“Has ingredients changed I dont no”
Top return reasons
Common questions
- Is dark brown hair dye profitable to sell on Amazon United Kingdom?
- The niche generates £181K/yr across 26 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the dark brown hair dye niche?
- 9 brands and 109 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in dark brown hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Value For Money. The return rate is 0.1%.
- When does demand for dark brown hair dye peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the dark brown hair dye niche?
- Listings span £2.53–£8.32; the average listing price is £5.75 (sweet spot $15–$100). The average incumbent carries 7,110 reviews — the moat a new listing must climb.