Dark Brown Hair Dye

Shoppers searched for this 409K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £181K a year.

Searches, last 12 months

409K

Growth, 90 days vs prior 90

-0.6%

Conversion, latest week

7.7%

Market size, estimated

£181Ka year

Peak month

April1.3× the quietest month

Top search term

dark brown hair dye240K searches a year

Listings sell for £5.75 on average, from £2.53 to £8.32. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £5.75 that is £9K to £12K a year per listing.

Average price

£5.75under the $15 to $100 sweet spot

Price range

£2.53–£8.32

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

£9K–£12K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Hair Colour. It carries 7,110 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#21in Hair Colour

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,110per listing

Listings tracked

26

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

69 months