Dark Brown Hair Dye
FailPrices span $2.53–$8.32, mostly outside the sweet spot, so Dark Brown Hair Dye is a Fail.
- Flapen Score
- 47 / 100Ranks 1,175 of 2,481 Beauty niches · on the category median47
- Market size
- £181K/yr409K searches / yr
- 90-day growth
- -0.6%search demand this quarter
- Competition
- 55%top-5 click share · 9 brands · 109 sellers
Flapen Score
Dark Brown Hair Dye against its category
The dotted line is the Beauty average. Past it, Dark Brown Hair Dye is stronger. Inside it, weaker.
Market
The Dark Brown Hair Dye market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dark Brown Hair Dye 409K times last year and spent an estimated £181K. The top 5 brands take 83% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 7.7% of those searches ended in a purchase.
Shoppers searched for this 409K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £181K a year.
- Searches, last 12 months
- 409K
- Growth, 90 days vs prior 90
- -0.6%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £181Ka year
- Peak month
- April1.3× the quietest month
- Top search term
- dark brown hair dye240K searches a year
02 · Price
A sale here is worth £5.75.
Listings sell for £5.75 on average, from £2.53 to £8.32. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £5.75 that is £9K to £12K a year per listing.
- Average price
- £5.75under the $15 to $100 sweet spot
- Price range
- £2.53–£8.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Hair Colour. It carries 7,110 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #21in Hair Colour
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,110per listing
- Listings tracked
- 26
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Dark Brown Hair Dye products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
109
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
9%
- Brand 129%
- Brand 219%
- Brand 314%
- Brand 411%
- Brand 510%
- Brand 68%
- Open — no brand owns it (3 brands, 9%)
Demand
Dark Brown Hair Dye search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Dark Brown Hair Dye search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dark brown hair dye240K/yr
- dark brown hair dye permanent73K/yr
- hair dye dark brown39K/yr
- darkest brown hair dye27K/yr
- dark hair dye9K/yr
- darkest brown hair dye permanent7K/yr
- dark brown5K/yr
- hair colour dark brown5K/yr
- hair dye permanent dark brown5K/yr
Reviews and returns
What reviews say buyers love and hate about Dark Brown Hair Dye
We read the reviews and the return reasons for every product selling here.
“poor colour”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cellulite Massager
£199K/yr+31.0%
Anti Chafing Stick
£446K/yr+174.2%
Mens Aftershave
£5.0M/yr+20.0%
Face Gems
£156K/yr+184.1%
England Face Paint
£20K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dark Brown Hair Dye questions
Answered from the same tracked data.