Dark Brown Hair Dye
prices mostly outside the sweet spot ($2.53–$8.32) — Dark Brown Hair Dye doesn't clear our bar today.
Flapen Score
Ranks 1,175 of 2,481 Beauty niches · on the category median
Is Dark Brown Hair Dye profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dark Brown Hair Dye is a £181K/yr Amazon United Kingdom market (409K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 47/100.
Dark Brown Hair Dye: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -0.6% over the last 90 days and 7.7% of searches end in a purchase.
£181K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 26 products
Top Dark Brown Hair Dye products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
CLAIROL NICEN EASY CRÈME PERMANENT HAIR DYE - 4 DARK BROWN
- Price
- £5.03
- Rating
- 4.6/5
- Reviews
- 1,927
- Age
- 8y ago
Garnier Olia 5.0 Brown oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant brown hair color with exceptional shine and a healthy nourished feel.
- Price
- £6.73
- Rating
- 4.4/5
- Reviews
- 28,518
- Age
- 13y ago
Garnier Nutrisse Ultra Crème Hair Dye Brown Hair Colour Ensures 100% Grey Coverage and Intense Rich 8-Week Colour No-Ammonia Vegan Formula Beautiful Dark Color Shade: 3 Darkest Brown
- Price
- £5.73
- Rating
- 4.6/5
- Reviews
- 4,089
- Age
- 15y ago
Palette Deluxe Creme Colouration 4-0 Dark Brown Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage
- Price
- £2.53
- Rating
- 4.4/5
- Reviews
- 872
- Age
- 1y ago
CLAIROL NICEN EASY CRÈME PERMANENT HAIR DYE - 3 BROWN BLACK
- Price
- £5.31
- Rating
- 4.6/5
- Reviews
- 780
- Age
- 8y ago
Trending
90-day click momentum
Schwarzkopf Oleo Intense Permanent Oil Colouration 4-50 Stone Brown Ammonia Free Hair Dye 100% Grey Coverage Intense Long-lasting Colour Supreme Care Complex with Natural Oils
- Price
- £4.80
- Rating
- 3.1/5
- Reviews
- 11
- Age
- 6mo ago
Schwarzkopf Creme Supreme 3-0 Natural Darkest Brown Permanent Hair Colouration Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
- Price
- £7.53
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour 089 Bitter Sweet Chocolate Long-lasting Permanent Brown Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.36
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Clairol Colour Strong Permanent Hair Dye - 3.0 Darkest Brown
- Price
- £5.93
- Rating
- 4.4/5
- Reviews
- 1,034
- Age
- 1y ago
Palette Deluxe Creme Colouration 3-0 Black Brown Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage
- Price
- £2.57
- Rating
- 4.4/5
- Reviews
- 872
- Age
- 1y ago
Newest
by launch dateSchwarzkopf Creme Supreme 3-0 Natural Darkest Brown Permanent Hair Colouration Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
- Price
- £7.53
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 6mo ago
Schwarzkopf Oleo Intense Permanent Oil Colouration 4-50 Stone Brown Ammonia Free Hair Dye 100% Grey Coverage Intense Long-lasting Colour Supreme Care Complex with Natural Oils
- Price
- £4.80
- Rating
- 3.1/5
- Reviews
- 11
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour 089 Bitter Sweet Chocolate Long-lasting Permanent Brown Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.36
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf Creme Supreme 5-1 Cool Brown Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
- Price
- £7.89
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 6mo ago
Palette Deluxe Creme Colouration 4-0 Dark Brown Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage
- Price
- £2.53
- Rating
- 4.4/5
- Reviews
- 872
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 flat
Sellers
109
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
9%
- Clairol29%
- Garnier19%
- Olia14%
- Schwarzkopf11%
- Palette10%
- L'Oreal Paris8%
- Open — no brand owns it (3 brands, 9%)
Dark Brown Hair Dye demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Dark Brown Hair Dye search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dark brown hair dye240K/yr
- dark brown hair dye permanent73K/yr
- hair dye dark brown39K/yr
- darkest brown hair dye27K/yr
- dark hair dye9K/yr
- darkest brown hair dye permanent7K/yr
- dark brown5K/yr
- hair colour dark brown5K/yr
- hair dye permanent dark brown5K/yr
What reviews say buyers love and hate about Dark Brown Hair Dye
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Fabulous colour”
“Excellent product”
“definitely worth it”
“Excellent coverage”
“Easy to use”
What buyers complain about
62% of reviews“poor colour”
“after using this recently I felt that the colour wasnt as good”
“Cheaper on amazon”
“doesn't last”
“Allergic reaction”
Dark Brown Hair Dye return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
65%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dark Brown Hair Dye questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
