Dark Blonde Hair Dye

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months

265K

Growth, 90 days vs prior 90

-2.2%

Conversion, latest week

3.9%

Market size, estimated

£63Ka year

Peak month

February1.5× the quietest month

Top search term

dark blonde hair dye103K searches a year

Listings sell for £6.12 on average, from £2.51 to £10.50. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £6.12 that is £612 to £2K a year per listing.

Average price

£6.12under the $15 to $100 sweet spot

Price range

£2.51–£10.50

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£612–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

61% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Hair Colour. It carries 5,495 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#70in Hair Colour

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,495per listing

Listings tracked

51

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

79 months