Is dark blonde hair dye profitable to sell on Amazon United Kingdom?

The niche generates £63K/yr across 51 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Skip it (46/100).

How competitive is the dark blonde hair dye niche?

15 brands and 160 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in dark blonde hair dye?

Top complaints mined from reviews: Color, Suitability Colored Hair, Hair Related. The return rate is 0.1%.

When does demand for dark blonde hair dye peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the dark blonde hair dye niche?

Listings span £2.51–£10.50; the average listing price is £6.12 (sweet spot $15–$100). The average incumbent carries 5,495 reviews — the moat a new listing must climb.

dark blonde hair dye

Skip it

Prices mostly outside the sweet spot ($2.51–$10.50) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Bad-2.2%

90-day search growth — must beat 0% to launch

Review moat

Bad5,494.67

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.12

avg listing price — sweet spot $15–$100

Market size

Bad£63K

£63K/yr · 265K searches

Price range

Bad£2.51–£10.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, dark blonde hair dye is a £63K/yr Amazon United Kingdom market (265K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 46/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

dark blonde hair dye market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: £61K–£77K; units × avg price
Conversion rate: 3.9%
Avg BSR: #70
Page quality: 0%
Prime: 94%
Sponsored: 61%
Out of stock: 0.0%
Avg brand age: 79 months
Avg seller age: 156 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

15 rising

Sellers

160

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

32%

Top 20: 73%

Open market

11%

Clairol36%
Revlon20%
L'Oreal Paris11%
Garnier10%
Olia8%
Knight & Wilson4%
Open — no brand owns it (9 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 63 weeks — -2.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top dark blonde hair dye search terms

dark blonde hair dye103K/yr -8.9%3.8% conv.
dark ash blonde hair dye40K/yr +0.9%3.3% conv.
dark blonde hair dye permanent26K/yr +14.9%4.3% conv.
revlon hair dye20K/yr +16.4%1.6% conv.
ash hair dye14K/yr -11.4%0.9% conv.
hair dye dark blonde11K/yr -10.5%4.5% conv.
dark blonde9K/yr -6.3%2.3% conv.
dark blonde semi permanent hair dye8K/yr -4.7%2.6% conv.
dark ash blonde8K/yr -9.4%2.5% conv.
dirty blonde hair dye7K/yr +9.3%2.3% conv.

All search terms

Top dark blonde hair dye products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Revlon Colorstay Longwear Permanent Cream Colour Dark Ash Blonde 7.1

Revlon£4.224.1★500 rev

Garnier Nutrisse Ultra Crème Vegan Hair Dye 7 Dark Blonde. Provides 100% grey coverage and beautiful natural-looking 8-week colour. Gentle no-ammonia and vegan for healthy radiant hair.

Garnier£5.204.4★38,564 rev

Clairol Colour Strong Permanent Hair Dye - 7.0 Dark Blonde

Clairol£5.974.4★1,034 rev

Garnier Olia 7.0 Dark Blonde oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant dark blonde hair color with incredible shine and softness.

Olia£6.804.4★28,518 rev

Clairol Nicen Easy Crème Natural Looking Oil Infused Permanent Hair Dye 7A/7C Dark Ash Blonde

Clairol£5.704.4★284 rev

Newest

by launch date

Schwarzkopf Creme Supreme 7-0 Natural Dark Blonde Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage

Creme supreme£7.81226 rev

6mo ago

Schwarzkopf LIVE Intense Colour L61 Nude Bronde Long-lasting Permanent Blonde Hair Dye Iconic Blondes on Lighter Hair With Extra Colour Refresh Gloss

LIVE£5.53854 rev

6mo ago

SHRINE£10.201,665 rev

7mo ago

Clairol Colour Strong Permanent Hair Dye - 7.0 Dark Blonde

Clairol£5.971,034 rev

1y ago

Clairol Nicen Easy Tone+Gloss Semi Permanent Hair Dye - 700/91 Dark Blonde

Clairol£4.4989 rev

1y ago

What buyers say about dark blonde hair dye

What buyers praise and complain about, mined from review topics.

What buyers love

Color39%

“Strong colour”

Quality-Overall9%

“It had good reviews”

Coverage7%

“Covers well”

Value For Money6%

“Great value”

Soft Feel6%

“always makes my hair feel so soft”

Ease Of Use5%

“EASY TO USE”

Ease Of Application4%

“Easy application not too messy”

Suitability Colored Hair4%

“Great for colouring greying hair easy to use”

Smell3%

“didn't smell too bad”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Color27%

“Terrible colour”

Suitability Colored Hair21%

“Turned my blonde hair a dirty grey”

Hair Related7%

“its ruined my hair”

Coverage5%

“Doesnt cover”

Value For Money4%

“I was seduced by the price”

Smell3%

“Toxic smell, couldnt breathe and dry hair”

Advertised Vs Actual Product3%

“Colour looks different to the image advertised on Amazon in comparison to the image on the box”

Quality-Overall2%

“Bad product”

Durability2%

“Doesnt last long”

Functionality-Overall2%

“which didn't work”

Top return reasons

Contamination33%

Suitability Colored Hair33%

Defective Material/Parts17%

Water Resistance17%

Common questions

Is dark blonde hair dye profitable to sell on Amazon United Kingdom?: The niche generates £63K/yr across 51 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Skip it (46/100).
How competitive is the dark blonde hair dye niche?: 15 brands and 160 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in dark blonde hair dye?: Top complaints mined from reviews: Color, Suitability Colored Hair, Hair Related. The return rate is 0.1%.
When does demand for dark blonde hair dye peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the dark blonde hair dye niche?: Listings span £2.51–£10.50; the average listing price is £6.12 (sweet spot $15–$100). The average incumbent carries 5,495 reviews — the moat a new listing must climb.