Dark Blonde Hair Dye
prices mostly outside the sweet spot ($2.51–$10.50) — Dark Blonde Hair Dye doesn't clear our bar today.
Flapen Score
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Is Dark Blonde Hair Dye profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dark Blonde Hair Dye is a £63K/yr Amazon United Kingdom market (265K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 46/100.
Dark Blonde Hair Dye: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -2.2% over the last 90 days and 3.9% of searches end in a purchase.
£63K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 51 products
Top Dark Blonde Hair Dye products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Revlon Colorstay Longwear Permanent Cream Colour Dark Ash Blonde 7.1
- Price
- £4.22
- Rating
- 4.1/5
- Reviews
- 500
- Age
- 3y ago
Garnier Nutrisse Ultra Crème Vegan Hair Dye 7 Dark Blonde. Provides 100% grey coverage and beautiful natural-looking 8-week colour. Gentle no-ammonia and vegan for healthy radiant hair.
- Price
- £5.20
- Rating
- 4.4/5
- Reviews
- 38,564
- Age
- 17y ago
Clairol Colour Strong Permanent Hair Dye - 7.0 Dark Blonde
- Price
- £5.97
- Rating
- 4.4/5
- Reviews
- 1,034
- Age
- 1y ago
Garnier Olia 7.0 Dark Blonde oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant dark blonde hair color with incredible shine and softness.
- Price
- £6.80
- Rating
- 4.4/5
- Reviews
- 28,518
- Age
- 13y ago
Clairol Nicen Easy Crème Natural Looking Oil Infused Permanent Hair Dye 7A/7C Dark Ash Blonde
- Price
- £5.70
- Rating
- 4.4/5
- Reviews
- 284
- Age
- 8y ago
Trending
90-day click momentum
Schwarzkopf LIVE Intense Colour L61 Nude Bronde Long-lasting Permanent Blonde Hair Dye Iconic Blondes on Lighter Hair With Extra Colour Refresh Gloss
- Price
- £5.53
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Clairol Colour Strong Permanent Hair Dye - 7.0 Dark Blonde
- Price
- £5.97
- Rating
- 4.4/5
- Reviews
- 1,034
- Age
- 1y ago
Colour-Freedom Gloss Pro 150ml Medium Blonde Semi-Permanent Hair Colour. Ultra-Shine Vegan Hair Colour Mask with PurePlex | Ammonia Free Colour Lasts Up To 6-10 Washes
- Price
- £6.88
- Rating
- 4.1/5
- Reviews
- 897
- Age
- 3y ago
Schwarzkopf Creme Supreme 7-0 Natural Dark Blonde Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
- Price
- £7.81
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 6mo ago
Shrine Drop It DARK ASH Hair Dye Drops | Semi-Permanent Vegan Customisable Hair Colour | Mix with Conditioner | Vegan & Cruelty-Free | Temporary Hair Dye | 20ml
- Price
- £10.20
- Rating
- 3.9/5
- Reviews
- 1,665
- Age
- 7mo ago
Newest
by launch dateSchwarzkopf Creme Supreme 7-0 Natural Dark Blonde Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
- Price
- £7.81
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour L61 Nude Bronde Long-lasting Permanent Blonde Hair Dye Iconic Blondes on Lighter Hair With Extra Colour Refresh Gloss
- Price
- £5.53
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Shrine Drop It DARK ASH Hair Dye Drops | Semi-Permanent Vegan Customisable Hair Colour | Mix with Conditioner | Vegan & Cruelty-Free | Temporary Hair Dye | 20ml
- Price
- £10.20
- Rating
- 3.9/5
- Reviews
- 1,665
- Age
- 7mo ago
Clairol Colour Strong Permanent Hair Dye - 7.0 Dark Blonde
- Price
- £5.97
- Rating
- 4.4/5
- Reviews
- 1,034
- Age
- 1y ago
Clairol Nicen Easy Tone+Gloss Semi Permanent Hair Dye - 700/91 Dark Blonde
- Price
- £4.49
- Rating
- 4.0/5
- Reviews
- 89
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
Brands
15 rising
Sellers
160
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
32%
Top 20: 73%
Open market
11%
- Clairol36%
- Revlon20%
- L'Oreal Paris11%
- Garnier10%
- Olia8%
- Knight & Wilson4%
- Open — no brand owns it (9 brands, 11%)
Dark Blonde Hair Dye demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Dark Blonde Hair Dye search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dark blonde hair dye103K/yr
- dark ash blonde hair dye40K/yr
- dark blonde hair dye permanent26K/yr
- revlon hair dye20K/yr
- ash hair dye14K/yr
- hair dye dark blonde11K/yr
- dark blonde9K/yr
- dark blonde semi permanent hair dye8K/yr
- dark ash blonde8K/yr
- dirty blonde hair dye7K/yr
What reviews say buyers love and hate about Dark Blonde Hair Dye
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Strong colour”
“It had good reviews”
“Covers well”
“Great value”
“always makes my hair feel so soft”
What buyers complain about
77% of reviews“Terrible colour”
“Turned my blonde hair a dirty grey”
“its ruined my hair”
“Doesnt cover”
“I was seduced by the price”
Dark Blonde Hair Dye return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dark Blonde Hair Dye questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
