Daisy
MaybeAn estimated 0.3% of orders come back. But buyers convert on only 1.1% of searches, so Daisy is a Maybe.
- Flapen Score
- 50 / 100Top 34% of 2,481 Beauty niches · +3 vs the category median of 4750
- Market size
- £338K/yr597K searches / yr
- 90-day growth
- -8.7%search demand this quarter
- Competition
- 43%top-5 click share · 17 brands · 128 sellers
Flapen Score
Daisy against its category
The dotted line is the Beauty average. Past it, Daisy is stronger. Inside it, weaker.
Market
The Daisy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Daisy 597K times last year and spent an estimated £338K. The top 5 brands take 87% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 597K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £338K a year.
- Searches, last 12 months
- 597K
- Growth, 90 days vs prior 90
- -8.7%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £338Ka year
- Top search term
- daisy90K searches a year
02 · Price
A sale here is worth £51.42.
Listings sell for £51.42 on average, from £3.86 to £152.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £51.42 that is £5K to £13K a year per listing.
- Average price
- £51.42inside the $15 to $100 sweet spot
- Price range
- £3.86–£152.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £5K–£13K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
49% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #849 within Fragrances. It carries 803 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 49%
- Prime listings
- 74%
- Out of stock, average day
- 5.6%
- Average rank
- #849in Fragrances
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 803per listing
- Listings tracked
- 39
04 · Newcomers
4 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Daisy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dior Miss Dior Eau De Parfum Floral 30 ml (Pack of 1)
- Price
- £62.47
- Rating
- 4.5/5
- Reviews
- 1,015
- Age
- 4y ago

Dior Miss Dior Eau De Parfum 100ml
- Price
- £107.56
- Rating
- 4.5/5
- Reviews
- 1,015
- Age
- 4y ago

Christian Dior Miss Dior Eau de Parfum Natural Spray 30 ml
- Price
- £89.28
- Rating
- 4.5/5
- Reviews
- 1,112
- Age
- 14y ago

Dior Miss Roses N Roses EDT-S 2.857 kg
- Price
- £83.77
- Rating
- 4.7/5
- Reviews
- 243
- Age
- 6y ago

THE NEW FLORAL DECLARATION BY DIOR Miss Dior Eau de Parfum Spray 30ml
- Price
- £65.53
- Rating
- 4.6/5
- Reviews
- 531
- Age
- 8y ago
Trending
estimated 90-day click momentum
Qskall Daisy T Shirts for Women Marguerite Daisy Floral Shirt Wildflower Tee Tops
- Price
- £10.73
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 11mo ago

GooBird Daisy Pamper Hamper for Women & Teen Girls Self Care Gift Basket Birthday Gift Set for Her Thinking of You Thank You Gift & Get Well Soon Gift for Mum Daughter Friend
- Price
- £14.95
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 5mo ago

DIOR #New Jadore Eau de Parfum Spray 100 Ml
- Price
- £146.81
- Rating
- 4.7/5
- Reviews
- 6,042
- Age
- 17y ago

Gift Republic You Got This Daisy Grow Me Thoughtful Gardening Gift Grow Your Own Daisy Flower Positive Mindfulness Gardening Present Good Luck Turquoise
- Price
- £4.23
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 2y ago

Dior Miss Dior Eau De Parfum Floral 30 ml (Pack of 1)
- Price
- £62.47
- Rating
- 4.5/5
- Reviews
- 1,015
- Age
- 4y ago
Newest
by launch date
GooBird Daisy Pamper Hamper for Women & Teen Girls Self Care Gift Basket Birthday Gift Set for Her Thinking of You Thank You Gift & Get Well Soon Gift for Mum Daughter Friend
- Price
- £14.95
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 5mo ago

LEGO Botanicals Daisies - Artificial Flower Bouquet - Gift for Mothers Day incl. Faux Daisies & Lavender - DIY Bedroom Decor - Crafts Kit for 9+ Year Old Girls & Adult Flower Lovers - 11508
- Price
- £9.08
- Rating
- 4.8/5
- Reviews
- 1,650
- Age
- 8mo ago

Frerdui Birthday Gift Box for Women & Teen Girls Cute Daisy Glass Cup Gift Set (7PCS) Happy Birthday Gift for Her Sister Daughter Best Friend
- Price
- £17.50
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 10mo ago

Qskall Daisy T Shirts for Women Marguerite Daisy Floral Shirt Wildflower Tee Tops
- Price
- £10.73
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 11mo ago

KIAYOO Daisy Birthday Gifts For Women Men Emotional Support Plant Christmas Positive Flower Leaving Get Well Soon Thinking of Thank You Presents for Her Mother Teacher Girls Friends Colleagues
- Price
- £9.20
- Rating
- 4.7/5
- Reviews
- 286
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
128
Est. top-5 brand share
87%
Top 20: 99%
Est. top-5 click share
43%
Top 20: 81%
Open market
12%
- Dior75%
- Qskall4%
- Gucci4%
- Marc Jacobs3%
- LEGO2%
- Gift Republic1%
- Open — no brand owns it (11 brands, 12%)
Demand
Daisy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 9.8× · 8 of 12 months tracked
Search terms
Top Daisy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- daisy90K/yr
- dior perfumes for women104K/yr
- miss dior perfume125K/yr
- miss dior perfume for women50K/yr
- miss dior63K/yr
- dior perfume44K/yr
- daisy gifts23K/yr
- daisies11K/yr
- christian dior perfume for women15K/yr
- daisy gifts for women9K/yr
Reviews and returns
What reviews say buyers love and hate about Daisy
We read the reviews and the return reasons for every product selling here.
“Smell don't last long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Daisy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









