Daisy
MaybeAn estimated 0.3% of orders come back. But buyers convert on only 1.1% of searches, so Daisy is a Maybe.
- Flapen Score
- 50 / 100Top 34% of 2,481 Beauty niches · +3 vs the category median of 4750
- Market size
- £338K/yr597K searches / yr
- 90-day growth
- -8.7%search demand this quarter
- Competition
- 43%top-5 click share · 17 brands · 128 sellers
Flapen Score
Daisy against its category
The dotted line is the Beauty average. Past it, Daisy is stronger. Inside it, weaker.
Market
The Daisy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Daisy 597K times last year and spent an estimated £338K. The top 5 brands take 87% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 597K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £338K a year.
- Searches, last 12 months
- 597K
- Growth, 90 days vs prior 90
- -8.7%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £338Ka year
- Top search term
- daisy90K searches a year
02 · Price
A sale here is worth £51.42.
Listings sell for £51.42 on average, from £3.86 to £152.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £51.42 that is £5K to £13K a year per listing.
- Average price
- £51.42inside the $15 to $100 sweet spot
- Price range
- £3.86–£152.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £5K–£13K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
49% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #849 within Fragrances. It carries 803 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 49%
- Prime listings
- 74%
- Out of stock, average day
- 5.6%
- Average rank
- #849in Fragrances
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 803per listing
- Listings tracked
- 39
04 · Newcomers
4 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Daisy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
128
Top-5 brand share
87%
Top 20: 99%
Top-5 click share
43%
Top 20: 81%
Open market
12%
- Brand 175%
- Brand 24%
- Brand 34%
- Brand 43%
- Brand 52%
- Brand 61%
- Open — no brand owns it (11 brands, 12%)
Demand
Daisy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 9.8× · 8 of 12 months tracked
Search terms
Top Daisy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- daisy90K/yr
- dior perfumes for women104K/yr
- miss dior perfume125K/yr
- miss dior perfume for women50K/yr
- miss dior63K/yr
- dior perfume44K/yr
- daisy gifts23K/yr
- daisies11K/yr
- christian dior perfume for women15K/yr
- daisy gifts for women9K/yr
Reviews and returns
What reviews say buyers love and hate about Daisy
We read the reviews and the return reasons for every product selling here.
“Smell don't last long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Daisy questions
Answered from the same tracked data.









