daisy
Worth a lookShows low returns (0.3%), but weak search conversion (1.1%) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great£51.42avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good802.77avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.86–£152.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£338K£338K/yr · 597K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, daisy is a £338K/yr Amazon United Kingdom market (597K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
daisy market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £309K–£411K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #849
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 49%
- Out of stock
- 5.6%
- Avg brand age
- 40 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
128
Top-5 brand share
87%
Top 20: 99%
Top-5 click share
43%
Top 20: 81%
Open market
12%
- Dior75%
- Qskall4%
- Gucci4%
- Marc Jacobs3%
- LEGO2%
- Gift Republic1%
- Open — no brand owns it (11 brands, 12%)
Demand
Weekly Amazon search volume, last 32 weeks — -8.7% search growth over the last 90 days.Top daisy search terms
- daisy90K/yr
- dior perfumes for women104K/yr
- miss dior perfume125K/yr
- miss dior perfume for women50K/yr
- miss dior63K/yr
- dior perfume44K/yr
- daisy gifts23K/yr
- daisies11K/yr
- christian dior perfume for women15K/yr
- daisy gifts for women9K/yr
Top daisy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dior Miss Dior Eau De Parfum Floral 30 ml (Pack of 1)
Dior£62.474.5★1,015 rev
Dior Miss Dior Eau De Parfum 100ml
Dior£107.564.5★1,015 rev
Christian Dior Miss Dior Eau de Parfum Natural Spray 30 ml
Dior£89.284.5★1,112 rev
Dior Miss Roses N Roses EDT-S 2.857 kg
Dior£83.774.7★243 rev
THE NEW FLORAL DECLARATION BY DIOR Miss Dior Eau de Parfum Spray 30ml
Dior£65.534.6★531 rev
Newest
by launch date
GooBird Daisy Pamper Hamper for Women & Teen Girls Self Care Gift Basket Birthday Gift Set for Her Thinking of You Thank You Gift & Get Well Soon Gift for Mum Daughter Friend
GooBird£14.9521 rev
LEGO Botanicals Daisies - Artificial Flower Bouquet - Gift for Mothers Day incl. Faux Daisies & Lavender - DIY Bedroom Decor - Crafts Kit for 9+ Year Old Girls & Adult Flower Lovers - 11508
LEGO£9.081,650 rev
Frerdui Birthday Gift Box for Women & Teen Girls Cute Daisy Glass Cup Gift Set (7PCS) Happy Birthday Gift for Her Sister Daughter Best Friend
Frerdui£17.5078 rev
Qskall Daisy T Shirts for Women Marguerite Daisy Floral Shirt Wildflower Tee Tops
Qskall£10.7317 rev
KIAYOO Daisy Birthday Gifts For Women Men Emotional Support Plant Christmas Positive Flower Leaving Get Well Soon Thinking of Thank You Presents for Her Mother Teacher Girls Friends Colleagues
KIAYOO£9.20286 rev
Trending
90-day click momentumQskall Daisy T Shirts for Women Marguerite Daisy Floral Shirt Wildflower Tee Tops
Qskall£10.734.8★
GooBird Daisy Pamper Hamper for Women & Teen Girls Self Care Gift Basket Birthday Gift Set for Her Thinking of You Thank You Gift & Get Well Soon Gift for Mum Daughter Friend
GooBird£14.954.7★
DIOR #New Jadore Eau de Parfum Spray 100 Ml
Dior£146.814.7★
Gift Republic You Got This Daisy Grow Me Thoughtful Gardening Gift Grow Your Own Daisy Flower Positive Mindfulness Gardening Present Good Luck Turquoise
Gift Republic£4.233.0★
Dior Miss Dior Eau De Parfum Floral 30 ml (Pack of 1)
Dior£62.474.5★
What buyers say about daisy
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“Value for money”
“Excellent product”
“Excellent Birthday present”
“Easy set to put together”
“Colours are bright”
“As described, As described”
“Loved building this”
“Nice and easy”
“Cute lego set”
What buyers complain about
“Smell don't last long”
“Very small bottle”
“Its very expensive”
“doesn't last”
“photo doesnt do it any justice”
“Doesn't work”
“Leakage”
“Coloured goo”
“more like a cheap air freshener”
“No good did not even grow”
Top return reasons
Common questions
- Is daisy profitable to sell on Amazon United Kingdom?
- The niche generates £338K/yr across 39 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the daisy niche?
- 17 brands and 128 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in daisy?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.3%.
- What does it cost to enter the daisy niche?
- Listings span £3.86–£152.11; the average listing price is £51.42 (sweet spot $15–$100). The average incumbent carries 803 reviews — the moat a new listing must climb.