How competitive is the Daisy niche on Amazon United Kingdom?

17 brands and 128 sellers compete in Daisy on Amazon United Kingdom. The top 5 Daisy products take 43% of clicks and its top 5 brands hold 87% of demand.

What does it cost to enter the Daisy niche?

Daisy sells for £51.42 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £3.86–£152.11. The average incumbent carries 803 reviews — the moat a new listing must climb.

Daisy

Daisy shows low returns (0.3%), but weak search conversion (1.1%) keeps it on the watch list.

Signals High Price

Flapen Score

Worth a look

Top 34% of 2,481 Beauty niches · +3 vs the category median of 47

This niche Category average · 2,481 niches

Is Daisy profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Daisy is a £338K/yr Amazon United Kingdom market (597K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 50/100.

Daisy: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.7% over the last 90 days and 1.1% of searches end in a purchase.

£338K

revenue / yr

Units sold / yr8K

Search volume / yr-8.7%597K

Conversion rate1.1%

Avg price£51.42

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers17 · 128

Top-5 product click share43%

Open market13%

Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 39 products

Top Daisy products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Dior Miss Dior Eau De Parfum Floral 30 ml (Pack of 1)

Price: £62.47
Rating: 4.5/5
Reviews: 1,015
Age: 4y ago

Dior Miss Dior Eau De Parfum 100ml

Price: £107.56
Rating: 4.5/5
Reviews: 1,015
Age: 4y ago

Christian Dior Miss Dior Eau de Parfum Natural Spray 30 ml

Price: £89.28
Rating: 4.5/5
Reviews: 1,112
Age: 14y ago

Dior Miss Roses N Roses EDT-S 2.857 kg

Price: £83.77
Rating: 4.7/5
Reviews: 243
Age: 6y ago

THE NEW FLORAL DECLARATION BY DIOR Miss Dior Eau de Parfum Spray 30ml

Price: £65.53
Rating: 4.6/5
Reviews: 531
Age: 8y ago

Newest

by launch date

GooBird Daisy Pamper Hamper for Women & Teen Girls Self Care Gift Basket Birthday Gift Set for Her Thinking of You Thank You Gift & Get Well Soon Gift for Mum Daughter Friend

Price: £14.95
Rating: 4.7/5
Reviews: 21
Age: 5mo ago

LEGO Botanicals Daisies - Artificial Flower Bouquet - Gift for Mothers Day incl. Faux Daisies & Lavender - DIY Bedroom Decor - Crafts Kit for 9+ Year Old Girls & Adult Flower Lovers - 11508

Price: £9.08
Rating: 4.8/5
Reviews: 1,650
Age: 8mo ago

Frerdui Birthday Gift Box for Women & Teen Girls Cute Daisy Glass Cup Gift Set (7PCS) Happy Birthday Gift for Her Sister Daughter Best Friend

Price: £17.50
Rating: 4.5/5
Reviews: 78
Age: 10mo ago

Qskall Daisy T Shirts for Women Marguerite Daisy Floral Shirt Wildflower Tee Tops

Price: £10.73
Rating: 4.8/5
Reviews: 17
Age: 11mo ago

KIAYOO Daisy Birthday Gifts For Women Men Emotional Support Plant Christmas Positive Flower Leaving Get Well Soon Thinking of Thank You Presents for Her Mother Teacher Girls Friends Colleagues

Price: £9.20
Rating: 4.7/5
Reviews: 286
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

128

Top-5 brand share

87%

Top 20: 99%

Top-5 click share

43%

Top 20: 81%

Open market

12%

Dior75%
Qskall4%
Gucci4%
Marc Jacobs3%
LEGO2%
Gift Republic1%
Open — no brand owns it (11 brands, 12%)

Daisy demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume597KCVR1.1%Products39Brands17Top 5 Brands87%OOS Rate5.6%Rating4.5★Reviews803Avg BSR#849

Top Daisy search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

daisy90K/yr +6.2%0.3% conv.
dior perfumes for women104K/yr -9.3%0.5% conv.
miss dior perfume125K/yr -19.2%1.0% conv.
miss dior perfume for women50K/yr +0.5%1.0% conv.
miss dior63K/yr -6.6%0.6% conv.
dior perfume44K/yr -7.6%0.5% conv.
daisy gifts23K/yr -44.9%0.8% conv.
daisies11K/yr +7.1%0.1% conv.
christian dior perfume for women15K/yr -11.9%0.2% conv.
daisy gifts for women9K/yr +34.4%0.9% conv.

What reviews say buyers love and hate about Daisy

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Smell38%

“Beautiful fragrance”

Value For Money12%

“Value for money”

Quality-Overall9%

“Excellent product”

Gifting Purpose6%

“Excellent Birthday present”

Assembly/Installation4%

“Easy set to put together”

What buyers complain about

68% of reviews

Smell25%

“Smell don't last long”

Size-Overall10%

“Very small bottle”

Value For Money7%

“Its very expensive”

Durability7%

“doesn't last”

Advertised Vs Actual Product4%

“photo doesnt do it any justice”

Daisy return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

34%

2Size-Overall

16%

3Gifting Purpose

12%

4Advertised Vs Actual Product

5Quality-Overall

Common Daisy questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Daisy 50/100 on Amazon United Kingdom — Worth a look. The niche generates £338K/yr across 39 tracked products. 4 of 10 products launched in the last 360 days are still selling. Search demand moved -8.7% over the last 90 days.

Daisy buyers on Amazon United Kingdom complain most about Smell, Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.3%.