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Daisy

Maybe

An estimated 0.3% of orders come back. But buyers convert on only 1.1% of searches, so Daisy is a Maybe.

Flapen Score
50
50 / 100
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Market size
£338K/yr597K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
43%top-5 click share · 17 brands · 128 sellers

Flapen Score

Daisy against its category

The dotted line is the Beauty average. Past it, Daisy is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Daisy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Daisy 597K times last year and spent an estimated £338K. The top 5 brands take 87% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 597K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £338K a year.

Searches, last 12 months
597K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
1.1%
Market size, estimated
£338Ka year
Top search term
daisy90K searches a year

02 · Price

A sale here is worth £51.42.

Listings sell for £51.42 on average, from £3.86 to £152.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £51.42 that is £5K to £13K a year per listing.

Average price
£51.42inside the $15 to $100 sweet spot
Price range
£3.86–£152.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£5K–£13K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

49% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #849 within Fragrances. It carries 803 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
74%
Out of stock, average day
5.6%
Average rank
#849in Fragrances
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
803per listing
Listings tracked
39

04 · Newcomers

4 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Daisy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

128

Top-5 brand share

87%

Top 20: 99%

Top-5 click share

43%

Top 20: 81%

Open market

12%

  • Brand 175%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (11 brands, 12%)

Demand

Daisy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 9.8× · 8 of 12 months tracked

Search terms

Top Daisy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • daisy90K/yr
  • dior perfumes for women104K/yr
  • miss dior perfume125K/yr
  • miss dior perfume for women50K/yr
  • miss dior63K/yr
  • dior perfume44K/yr
  • daisy gifts23K/yr
  • daisies11K/yr
  • christian dior perfume for women15K/yr
  • daisy gifts for women9K/yr

Reviews and returns

What reviews say buyers love and hate about Daisy

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Smell”
25%of negative reviews mention “Smell”
0.3%of orders come back
“Smell don't last long”
A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Daisy questions

Answered from the same tracked data.