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Cuticle Remover

Fail

Prices span $2.71–$8.50, mostly outside the sweet spot, so Cuticle Remover is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£299K/yr523K searches / yr
90-day growth
+20.2%search demand this quarter
Competition
76%top-5 click share · 10 brands · 54 sellers

Flapen Score

Cuticle Remover against its category

The dotted line is the Beauty average. Past it, Cuticle Remover is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cuticle Remover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cuticle Remover 523K times last year and spent an estimated £299K. The top 5 brands take 83% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 523K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £299K a year.

Searches, last 12 months
523K
Growth, 90 days vs prior 90
+20.2%
Conversion, latest week
10.8%
Market size, estimated
£299Ka year
Peak month
July1.6× the quietest month
Top search term
cuticle remover367K searches a year

02 · Price

A sale here is worth £5.27.

Listings sell for £5.27 on average, from £2.71 to £8.50. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At £5.27 that is £26K to £32K a year per listing.

Average price
£5.27under the $15 to $100 sweet spot
Price range
£2.71–£8.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
£26K–£32K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Manicure & Pedicure. It carries 6,721 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#35in Manicure & Pedicure
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,721per listing
Listings tracked
12

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Cuticle Remover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

54

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

13%

  • Brand 149%
  • Brand 214%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (4 brands, 13%)

Demand

Cuticle Remover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Cuticle Remover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cuticle remover367K/yr
  • cuticle remover liquid29K/yr
  • cuticle26K/yr
  • nail cuticle remover23K/yr
  • cuticle softener15K/yr
  • cuticle remover tool10K/yr
  • cuticle care9K/yr
  • cuticle tools8K/yr
  • cuticle remover cream8K/yr
  • cuticle softener and remover3K/yr

Reviews and returns

What reviews say buyers love and hate about Cuticle Remover

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“Didn't work”
A buyer, on “Functionality-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Cuticle Remover questions

Answered from the same tracked data.