Cuticle Oil Pen
MaybeAn estimated 0.1% of orders come back. But prices span $2.61–$12.60, mostly outside the sweet spot, so Cuticle Oil Pen is a Maybe.
- Flapen Score
- 53 / 100Top 22% of 2,481 Beauty niches · +6 vs the category median of 4753
- Market size
- £128K/yr249K searches / yr
- 90-day growth
- -0.9%search demand this quarter
- Competition
- 43%top-5 click share · 23 brands · 63 sellers
Flapen Score
Cuticle Oil Pen against its category
The dotted line is the Beauty average. Past it, Cuticle Oil Pen is stronger. Inside it, weaker.
Market
The Cuticle Oil Pen market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cuticle Oil Pen 249K times last year and spent an estimated £128K. The top 5 brands take 65% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 9.4% of those searches ended in a purchase.
Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.
- Searches, last 12 months
- 249K
- Growth, 90 days vs prior 90
- -0.9%
- Conversion, latest week
- 9.4%
- Market size, estimated
- £128Ka year
- Peak month
- April1.3× the quietest month
- Top search term
- cuticle oil pen145K searches a year
02 · Price
A sale here is worth £5.47.
Listings sell for £5.47 on average, from £2.61 to £12.60. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £5.47 that is £4K to £5K a year per listing.
- Average price
- £5.47under the $15 to $100 sweet spot
- Price range
- £2.61–£12.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #30 within Manicure & Pedicure. It carries 1,690 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #30in Manicure & Pedicure
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,690per listing
- Listings tracked
- 31
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Cuticle Oil Pen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
63
Top-5 brand share
65%
Top 20: 97%
Top-5 click share
43%
Top 20: 87%
Open market
31%
- Brand 129%
- Brand 222%
- Brand 35%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Cuticle Oil Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Cuticle Oil Pen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cuticle oil pen145K/yr
- nail oil pen40K/yr
- cuticle pen14K/yr
- cuticle oil pen for nails17K/yr
- pen cuticle oil12K/yr
- cuticle oil pens10K/yr
- qlear nail pen4K/yr
- opi cuticle oil pen4K/yr
- nail oil cuticle pen3K/yr
Reviews and returns
What reviews say buyers love and hate about Cuticle Oil Pen
We read the reviews and the return reasons for every product selling here.
“Waste of money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cuticle Oil Pen questions
Answered from the same tracked data.