Cuticle Cream
FailThe top 5 brands take 100% of clicks, so Cuticle Cream is a Fail.
- Flapen Score
- 34 / 100Ranks 2,344 of 2,481 Beauty niches · −13 vs the category median of 4734
- Market size
- £38K/yr43K searches / yr
- 90-day growth
- -9.8%search demand this quarter
- Competition
- 86%top-5 click share · 5 brands · 76 sellers
Flapen Score
Cuticle Cream against its category
The dotted line is the Beauty average. Past it, Cuticle Cream is stronger. Inside it, weaker.
Market
The Cuticle Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cuticle Cream 43K times last year and spent an estimated £38K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- -9.8%
- Conversion, latest week
- 8.5%
- Market size, estimated
- £38Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- nail cream13K searches a year
02 · Price
A sale here is worth £10.49.
Listings sell for £10.49 on average, from £2.61 to £18.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £10.49 that is £3K to £5K a year per listing.
- Average price
- £10.49under the $15 to $100 sweet spot
- Price range
- £2.61–£18.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Manicure & Pedicure. It carries 11,078 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #15in Manicure & Pedicure
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 11,078per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Cuticle Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
76
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Brand 150%
- Brand 224%
- Brand 313%
- Brand 49%
- Brand 54%
Demand
Cuticle Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.7×
Search terms
Top Cuticle Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nail cream13K/yr
- hard as hoof9K/yr
- nail cream for damaged nails7K/yr
- hard as hoof nail strengthening cream6K/yr
- onsen nail care4K/yr
- onsen4K/yr
Reviews and returns
What reviews say buyers love and hate about Cuticle Cream
We read the reviews and the return reasons for every product selling here.
“They are certainly not as dry or brittle as they were”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cuticle Cream questions
Answered from the same tracked data.









