curly wig
Worth a lookShows a sweet-spot price point ($36.85 avg), but weak search conversion (0.7%) keeps it on the watch list.
Avg price
Incredible£36.85avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Great191.65avg incumbent reviews — the moat a new listing must climb
Price range
Great£6.27–£99.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Returns
Bad5.0%return rate — above 5% kills the launch gate
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Market size
Bad£58K£58K/yr · 239K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, curly wig is a £58K/yr Amazon United Kingdom market (239K searches/yr). The top 5 brands hold 44% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
curly wig market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £74K–£92K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #708
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 20.2%
- Avg brand age
- 33 months
- Avg seller age
- 196 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
38 falling
Sellers
54
Top-5 brand share
44%
Top 20: 81%
Top-5 click share
37%
Top 20: 68%
Open market
51%
- CoCrowns16%
- Alionly9%
- KxrTpx7%
- Lizzyhair6%
- Durgio6%
- LINYANG5%
Demand
Weekly Amazon search volume, last 28 weeks — -12.6% search growth over the last 90 days.Top curly wig search terms
- curly wig80K/yr
- curly wigs for black women17K/yr
- curly human hair wig17K/yr
- curly wig for women9K/yr
- curly hair wig12K/yr
- short curly wig13K/yr
- curly wigs11K/yr
- afro kinky-curly human hair wig11K/yr
- brown curly wig12K/yr
- curly wig human hair15K/yr
Top curly wig products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CoCrowns Curly Wig with Bangs for Black Women Long curly Shag Synthetic Hair Wigs Daily Use Cosplay 17 Inch (Ombre Brown)
CoCrowns£15.744.2★83 rev
Curly Wig Lace Front Wigs Human Hair Glueless Wig Human Hair Deep Wave Human Hair Wig 66 cm Length Black Colour
KxrTpx£10.742.6★6 rev
Burmese Curly 9x6 Glueless Human Hair Wig with Spiral Curls Ends 200 Density Drawstring Pre Plucked Pre Cut Wear and Go HD Lace Closure Wig Effortless Style Breathable for Black Women 18 Inch
Alionly£77.634.8★51 rev
28 Inch 13x6 Deep Wave Lace Front Wig Human Hair 200% Density Pre Plucked Brazilian Virgin Deep Curly 13x6 HD Lace Front Wigs Wet and Wavy with Baby Hair for Women
Durgio£94.804.1★97 rev
Lizzyhair Short Curly Afro Wigs with Bangs for Black Women African Synthetic Glueless Heat Resistant Fluffy Bomb Curly Hair Wig (Ombre Brown)
Lizzyhair£15.463.8★1,295 rev
Newest
by launch date
Humistwbiu Half Wig Kinky Curly Synthetic Hair 3 In 1 Invisible Hairline Beginner Friendly Drawstring Ponytail Headband Wigs for Black Women 24 Inch (1B Kinky Curly)
Humistwbiu£30.6112 rev
Curly Wig Lace Front Wigs Human Hair Glueless Wig Human Hair Deep Wave Human Hair Wig 66 cm Length Black Colour
KxrTpx£10.746 rev
26 Inch 13x6 Water Wave Lace Front Wigs Human Hair 200 Density Wet and Wavy HD Lace Frontal Wigs Pre Plucked Deep Wave Curly Human Hair Wigs for Women Natural Black
Jumida£99.149 rev
24 Inch 13x6 Deep Wave Lace Front Wigs Human Hair Wigs for Women HD Transparent Deep Curly Human Hair Wig 200 Density Pre Plucked Natural Color
Tuviso£82.4132 rev
14 Inch Deep Wave Glueless Bob Wig Human Hair 5x5 HD Lace Front Wigs Human Hair Pre Plucked Pre Cut 180 Density Wear and Go Curly Wigs for Women Wet and Wavy Natural Black
LINYANG£50.9040 rev
Trending
90-day click momentumHumistwbiu Half Wig Kinky Curly Synthetic Hair 3 In 1 Invisible Hairline Beginner Friendly Drawstring Ponytail Headband Wigs for Black Women 24 Inch (1B Kinky Curly)
Humistwbiu£30.614.7★
26 Inch 13x6 Water Wave Lace Front Wigs Human Hair 200 Density Wet and Wavy HD Lace Frontal Wigs Pre Plucked Deep Wave Curly Human Hair Wigs for Women Natural Black
Jumida£99.144.8★
Curly Wig Lace Front Wigs Human Hair Glueless Wig Human Hair Deep Wave Human Hair Wig 66 cm Length Black Colour
KxrTpx£10.742.6★
24 Inch 13x6 Deep Wave Lace Front Wigs Human Hair Wigs for Women HD Transparent Deep Curly Human Hair Wig 200 Density Pre Plucked Natural Color
Tuviso£82.414.3★
Deep Wave Glueless Bob Wig Human Hair 12 Inch 5x5 HD Lace Front Wigs Human Hair Pre Plucked Pre Cut 180 Density Wear and Go Curly Wigs for Women Wet and Wavy Natural Black
LINYANG£50.484.2★
What buyers say about curly wig
What buyers praise and complain about, mined from review topics.What buyers love
“Good wig for the price”
“its well made”
“Worth the price”
“True to image”
“Its easy to use”
“It fits”
“Soft, natural and good textured”
“Its easy to style”
“plus color was amazing”
“the texture is so soft”
What buyers complain about
“Not as advertised”
“The front of the wig is very thick”
“Wayy too big”
“Not as thick as it should be”
“Curls didnt last”
“Cheap and shiny looking”
“Smells bad”
“very cheaply made plastic”
“Needs a little work to get the look ok”
“I think the price is high for the product due to the overly thick front”
Top return reasons
Common questions
- Is curly wig profitable to sell on Amazon United Kingdom?
- The niche generates £58K/yr across 52 tracked products. 1 of 22 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the curly wig niche?
- 38 brands and 54 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in curly wig?
- Top complaints mined from reviews: Advertised Vs Actual Product, Wig/Artificial Hair Quality, Size-Overall. The return rate is 5.0% — above our launch gate.
- What does it cost to enter the curly wig niche?
- Listings span £6.27–£99.14; the average listing price is £36.85 (sweet spot $15–$100). The average incumbent carries 192 reviews — the moat a new listing must climb.