Curly Wig

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months

239K

Growth, 90 days vs prior 90

-12.6%

Conversion, latest week

0.7%

Market size, estimated

£58Ka year

Top search term

curly wig80K searches a year

Listings sell for £36.85 on average, from £6.27 to £99.14. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £36.85 that is £0 to £4K a year per listing.

Average price

£36.85inside the $15 to $100 sweet spot

Price range

£6.27–£99.14

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£4K

Returns

5.0%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #708 within Hair Extensions, Wigs & Accessories. It carries 192 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

20.2%

Average rank

#708in Hair Extensions, Wigs & Accessories

Average rating

4.05 starsAmazon United Kingdom average 4.36 stars

Average reviews

192per listing

Listings tracked

52

22 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

22

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months