Curly Wig
MaybeProducts sell for $36.85 on average, inside the sweet spot. But buyers convert on only 0.7% of searches, so Curly Wig is a Maybe.
- Flapen Score
- 52 / 100Top 26% of 2,481 Beauty niches · +5 vs the category median of 4752
- Market size
- £58K/yr239K searches / yr
- 90-day growth
- -12.6%search demand this quarter
- Competition
- 37%top-5 click share · 38 brands · 54 sellers
Flapen Score
Curly Wig against its category
The dotted line is the Beauty average. Past it, Curly Wig is stronger. Inside it, weaker.
Market
The Curly Wig market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Curly Wig 239K times last year and spent an estimated £58K. The top 5 brands take 44% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.
- Searches, last 12 months
- 239K
- Growth, 90 days vs prior 90
- -12.6%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £58Ka year
- Top search term
- curly wig80K searches a year
02 · Price
A sale here is worth £36.85.
Listings sell for £36.85 on average, from £6.27 to £99.14. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £36.85 that is £0 to £4K a year per listing.
- Average price
- £36.85inside the $15 to $100 sweet spot
- Price range
- £6.27–£99.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 5.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #708 within Hair Extensions, Wigs & Accessories. It carries 192 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 20.2%
- Average rank
- #708in Hair Extensions, Wigs & Accessories
- Average rating
- 4.05 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 192per listing
- Listings tracked
- 52
04 · Newcomers
1 of last year's 22 launches cleared the first-year sales bar.
22 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 22
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Curly Wig products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
38 falling
Sellers
54
Top-5 brand share
44%
Top 20: 81%
Top-5 click share
37%
Top 20: 68%
Open market
51%
- Brand 116%
- Brand 29%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Curly Wig search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked
Search terms
Top Curly Wig search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- curly wig80K/yr
- curly wigs for black women17K/yr
- curly human hair wig17K/yr
- curly wig for women9K/yr
- curly hair wig12K/yr
- short curly wig13K/yr
- curly wigs11K/yr
- afro kinky-curly human hair wig11K/yr
- brown curly wig12K/yr
- curly wig human hair15K/yr
Reviews and returns
What reviews say buyers love and hate about Curly Wig
We read the reviews and the return reasons for every product selling here.
“Not as advertised”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curly Wig questions
Answered from the same tracked data.