curly hair oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great456.44avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Growth
Good+22.1%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£110K£110K/yr · 199K searches
Price range
Bad£2.41–£19.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.40avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, curly hair oil is a £110K/yr Amazon United Kingdom market (199K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
curly hair oil market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £84K–£105K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #374
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 2.9%
- Avg brand age
- 49 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
85
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
0%
- Aussie99%
- Creightons1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.4×
Top curly hair oil search terms
- aussie curls39K/yr
- aussie curl cream28K/yr
- aussie curl13K/yr
- curly hair set20K/yr
- aussie curly hair products42K/yr
- curly hair products set18K/yr
- aussie bouncy curls7K/yr
- aussie work that curl cream7K/yr
- curly hair kit8K/yr
- curly hair gift set14K/yr
Top curly hair oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aussie Bouncy Curls Bundle: Shampoo Deep Conditioner Leave in Curl Cream
Aussie£11.444.6★2,373 rev
Aussie Curls Old Bundle
Aussie£10.904.6★2,373 rev
Aussie Work that Curl Lightweight Oil 100ml. Multi-Tasking Hair Serum to Boost Shine Moisturise and Nourish Curly Hair. Infused with Macadamia Nut Oil. Vegan and Cruelty-Free
Aussie£5.504.6★154 rev
Aussie Bouncy Curls 2in1 Butter Hair Mask 500ml. Post or Pre-Shampoo for Wavy and Curly Hair with 48H of Frizz Protection. With Moisture-Boost Pearls. Silicone-Free Vegan and Cruelty-Free
Aussie£5.634.7★155 rev
Aussie Curls Hair Treatment 160ML
Aussie£5.684.6★22 rev
Newest
by launch date
Aussie Bouncy Curls 2nd Day Curl Reviver 200ml. Revives Waves and Curls between Washes Providing 48H Frizz Protection. With Australian Macadamia Nut Oil. Silicone-Free Vegan and Cruelty-Free
Aussie£9.2724 rev
Aussie Bouncy Curls Epic Volume Mousse 200ml. Strong Hold and Definition Heat Protection for Curly Wavy Hair with 24H Frizz Protection. With Australian Macadamia Nut Oil. Vegan and Cruelty-Free
Aussie£6.7327 rev
Aussie Bouncy Curls Hydrating Conditioner 400ml. For Stronger Hair. Perfect for Wavy Curly & Coily Hair. Infused with Castor Oil. Silicone-Free Vegan and Cruelty-Free
Aussie£4.554 rev
Aussie Bouncy Curls Detangling Leave-In Lotion 235ml. Smooths Strengthens and Detangles Curly Hair. 48H Frizz Protection. Lightweight. With Australian Macadamia Nut Oil. Vegan & Cruelty-Free
Aussie£6.7426 rev
Aussie Bouncy Curls Shampoo 600ml. Gentle Cleansing and Moisture for Waves Curls and Coils with 48H Anti-Frizz Effect. Infused with Australian White Strawberry. Sulphate-Free Vegan and Cruelty-Free
Aussie£4.173 rev
Trending
90-day click momentumAussie Bouncy Curls 2nd Day Curl Reviver 200ml. Revives Waves and Curls between Washes Providing 48H Frizz Protection. With Australian Macadamia Nut Oil. Silicone-Free Vegan and Cruelty-Free
Aussie£9.274.3★
Aussie Bouncy Curls Shampoo 600ml. Gentle Cleansing and Moisture for Waves Curls and Coils with 48H Anti-Frizz Effect. Infused with Australian White Strawberry. Sulphate-Free Vegan and Cruelty-Free
Aussie£4.174.2★
Aussie Bouncy Curls Epic Volume Mousse 200ml. Strong Hold and Definition Heat Protection for Curly Wavy Hair with 24H Frizz Protection. With Australian Macadamia Nut Oil. Vegan and Cruelty-Free
Aussie£6.734.1★
Aussie Bouncy Curls Detangling Leave-In Lotion 235ml. Smooths Strengthens and Detangles Curly Hair. 48H Frizz Protection. Lightweight. With Australian Macadamia Nut Oil. Vegan & Cruelty-Free
Aussie£6.744.6★
Aussie Bouncy Curls Hydrating Conditioner 400ml. For Stronger Hair. Perfect for Wavy Curly & Coily Hair. Infused with Castor Oil. Silicone-Free Vegan and Cruelty-Free
Aussie£4.555.0★
What buyers say about curly hair oil
What buyers praise and complain about, mined from review topics.What buyers love
“The fragrance is amazing”
“Good curly hair set”
“Definitely worth the price”
“hair feels smooth”
“Gives good support to curls”
“Great hair products”
“Moisturising”
“Easy to use”
“Good size”
“As Described”
What buyers complain about
“I also notice a slight irritation to my scalp which has, over the years, become really sensitive”
“False advertising”
“not as hydrating as some others I've tried”
“What I find really frustrating about having curly hair. 3b”
“Didn't work for me”
“greasy or weighed down”
“Allergy after using”
“Complete waste of money”
“it can leave the hair feeling slightly product-heavy”
“Whilst my hair fees very soft its actually taken most of my curl out”
Top return reasons
Common questions
- Is curly hair oil profitable to sell on Amazon United Kingdom?
- The niche generates £110K/yr across 18 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +22.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the curly hair oil niche?
- 2 brands and 85 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in curly hair oil?
- Top complaints mined from reviews: Hair Related, Advertised Vs Actual Product, Moist/Dry. The return rate is 0.1%.
- When does demand for curly hair oil peak?
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the curly hair oil niche?
- Listings span £2.41–£19.03; the average listing price is £8.40 (sweet spot $15–$100). The average incumbent carries 456 reviews — the moat a new listing must climb.