Curly Hair Oil
brand-locked demand (top 5 brands take 100% of clicks) — Curly Hair Oil doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Curly Hair Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Curly Hair Oil is a £110K/yr Amazon United Kingdom market (199K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Curly Hair Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +22.1% over the last 90 days and 6.6% of searches end in a purchase.
£110K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 18 products
Top Curly Hair Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Aussie Bouncy Curls Bundle: Shampoo Deep Conditioner Leave in Curl Cream
- Price
- £11.44
- Rating
- 4.6/5
- Reviews
- 2,373
- Age
- 9mo ago
Aussie Curls Old Bundle
- Price
- £10.90
- Rating
- 4.6/5
- Reviews
- 2,373
- Age
- 3y ago
Aussie Work that Curl Lightweight Oil 100ml. Multi-Tasking Hair Serum to Boost Shine Moisturise and Nourish Curly Hair. Infused with Macadamia Nut Oil. Vegan and Cruelty-Free
- Price
- £5.50
- Rating
- 4.6/5
- Reviews
- 154
- Age
- 1y ago
Aussie Bouncy Curls 2in1 Butter Hair Mask 500ml. Post or Pre-Shampoo for Wavy and Curly Hair with 48H of Frizz Protection. With Moisture-Boost Pearls. Silicone-Free Vegan and Cruelty-Free
- Price
- £5.63
- Rating
- 4.7/5
- Reviews
- 155
- Age
- 1y ago
Aussie Curls Hair Treatment 160ML
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 2y ago
Trending
90-day click momentum
Aussie Bouncy Curls 2nd Day Curl Reviver 200ml. Revives Waves and Curls between Washes Providing 48H Frizz Protection. With Australian Macadamia Nut Oil. Silicone-Free Vegan and Cruelty-Free
- Price
- £9.27
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 4mo ago
Aussie Bouncy Curls Shampoo 600ml. Gentle Cleansing and Moisture for Waves Curls and Coils with 48H Anti-Frizz Effect. Infused with Australian White Strawberry. Sulphate-Free Vegan and Cruelty-Free
- Price
- £4.17
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 4mo ago
Aussie Bouncy Curls Epic Volume Mousse 200ml. Strong Hold and Definition Heat Protection for Curly Wavy Hair with 24H Frizz Protection. With Australian Macadamia Nut Oil. Vegan and Cruelty-Free
- Price
- £6.73
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 4mo ago
Aussie Bouncy Curls Detangling Leave-In Lotion 235ml. Smooths Strengthens and Detangles Curly Hair. 48H Frizz Protection. Lightweight. With Australian Macadamia Nut Oil. Vegan & Cruelty-Free
- Price
- £6.74
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 4mo ago
Aussie Bouncy Curls Hydrating Conditioner 400ml. For Stronger Hair. Perfect for Wavy Curly & Coily Hair. Infused with Castor Oil. Silicone-Free Vegan and Cruelty-Free
- Price
- £4.55
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago
Newest
by launch dateAussie Bouncy Curls 2nd Day Curl Reviver 200ml. Revives Waves and Curls between Washes Providing 48H Frizz Protection. With Australian Macadamia Nut Oil. Silicone-Free Vegan and Cruelty-Free
- Price
- £9.27
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 4mo ago
Aussie Bouncy Curls Epic Volume Mousse 200ml. Strong Hold and Definition Heat Protection for Curly Wavy Hair with 24H Frizz Protection. With Australian Macadamia Nut Oil. Vegan and Cruelty-Free
- Price
- £6.73
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 4mo ago
Aussie Bouncy Curls Hydrating Conditioner 400ml. For Stronger Hair. Perfect for Wavy Curly & Coily Hair. Infused with Castor Oil. Silicone-Free Vegan and Cruelty-Free
- Price
- £4.55
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago
Aussie Bouncy Curls Detangling Leave-In Lotion 235ml. Smooths Strengthens and Detangles Curly Hair. 48H Frizz Protection. Lightweight. With Australian Macadamia Nut Oil. Vegan & Cruelty-Free
- Price
- £6.74
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 4mo ago
Aussie Bouncy Curls Shampoo 600ml. Gentle Cleansing and Moisture for Waves Curls and Coils with 48H Anti-Frizz Effect. Infused with Australian White Strawberry. Sulphate-Free Vegan and Cruelty-Free
- Price
- £4.17
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 4mo ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
2 falling
Sellers
85
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
0%
- Aussie99%
- Creightons1%
Curly Hair Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.4×
Top Curly Hair Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- aussie curls39K/yr
- aussie curl cream28K/yr
- aussie curl13K/yr
- curly hair set20K/yr
- aussie curly hair products42K/yr
- curly hair products set18K/yr
- aussie bouncy curls7K/yr
- aussie work that curl cream7K/yr
- curly hair kit8K/yr
- curly hair gift set14K/yr
What reviews say buyers love and hate about Curly Hair Oil
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“The fragrance is amazing”
“Good curly hair set”
“Definitely worth the price”
“hair feels smooth”
“Gives good support to curls”
What buyers complain about
48% of reviews“I also notice a slight irritation to my scalp which has, over the years, become really sensitive”
“False advertising”
“not as hydrating as some others I've tried”
“What I find really frustrating about having curly hair. 3b”
“Didn't work for me”
Curly Hair Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
39%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Curly Hair Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
