Curly Hair Oil

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months

199K

Growth, 90 days vs prior 90

+22.1%

Conversion, latest week

6.6%

Market size, estimated

£110Ka year

Peak month

December2.4× the quietest month

Top search term

aussie curls39K searches a year

Listings sell for £8.40 on average, from £2.41 to £19.03. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.40 that is £2K to £4K a year per listing.

Average price

£8.40under the $15 to $100 sweet spot

Price range

£2.41–£19.03

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #374 within Shampoos & Conditioners. It carries 456 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#374in Shampoos & Conditioners

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

456per listing

Listings tracked

18

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

49 months