Curly Hair Oil
FailThe top 5 brands take 100% of clicks, so Curly Hair Oil is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £110K/yr199K searches / yr
- 90-day growth
- +22.1%search demand this quarter
- Competition
- 57%top-5 click share · 2 brands · 85 sellers
Flapen Score
Curly Hair Oil against its category
The dotted line is the Beauty average. Past it, Curly Hair Oil is stronger. Inside it, weaker.
Market
The Curly Hair Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Curly Hair Oil 199K times last year and spent an estimated £110K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.
- Searches, last 12 months
- 199K
- Growth, 90 days vs prior 90
- +22.1%
- Conversion, latest week
- 6.6%
- Market size, estimated
- £110Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- aussie curls39K searches a year
02 · Price
A sale here is worth £8.40.
Listings sell for £8.40 on average, from £2.41 to £19.03. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.40 that is £2K to £4K a year per listing.
- Average price
- £8.40under the $15 to $100 sweet spot
- Price range
- £2.41–£19.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #374 within Shampoos & Conditioners. It carries 456 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #374in Shampoos & Conditioners
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 456per listing
- Listings tracked
- 18
04 · Newcomers
4 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Curly Hair Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
85
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
0%
- Brand 199%
- Brand 21%
Demand
Curly Hair Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.4×
Search terms
Top Curly Hair Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- aussie curls39K/yr
- aussie curl cream28K/yr
- aussie curl13K/yr
- curly hair set20K/yr
- aussie curly hair products42K/yr
- curly hair products set18K/yr
- aussie bouncy curls7K/yr
- aussie work that curl cream7K/yr
- curly hair kit8K/yr
- curly hair gift set14K/yr
Reviews and returns
What reviews say buyers love and hate about Curly Hair Oil
We read the reviews and the return reasons for every product selling here.
“I also notice a slight irritation to my scalp which has, over the years, become really sensitive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curly Hair Oil questions
Answered from the same tracked data.