curly hair mask
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£3.47–£24.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£130K£130K/yr · 135K searches
Review moat
Bad4,634avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad£6.43avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, curly hair mask is a £130K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
curly hair mask market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £80K–£96K
- units × avg price
- Conversion rate
- 15.0%
- Avg BSR
- #89
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 86%
- Out of stock
- 3.2%
- Avg brand age
- 57 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
108
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Garnier95%
- Aussie2%
- Shea Moisture2%
- CANTU1%
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — -2.9% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.7×
Top curly hair mask search terms
- garnier method for curls27K/yr
- garnier curly hair products24K/yr
- garnier curls16K/yr
- curly hair mask20K/yr
- garnier curl8K/yr
- hair mask for curly hair13K/yr
- method for curls5K/yr
- hair mask curly hair5K/yr
- deep conditioner for curly hair5K/yr
- garnier curly hair3K/yr
Top curly hair mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Garnier Hair Mask Method for Curls Deep Conditioner for Curly Hair Up to 7 Days Hydration Designed for All Curl Types & Type 4 Coils Vegan Formula 370ml
Garnier£4.074.5★634 rev
Garnier Method for Curls Shape Refresh Spray Curls Look Moisturised & Defined Curl Refresher Spray Designed for All Curl Types Including Type 4 Coils Vegan Formula 150ml
Garnier£4.054.4★515 rev
Garnier Curl Cream Method for Curls Air Dry Cream Leave-In Conditioner for All Curl Types & Type 4 Coils Anti-Frizz & Long-Lasting Definition Vegan 260ml
Garnier£4.434.5★125 rev
Garnier Curl Shampoo Method for Curls Sulphate-Free Hydrating Shampoo for Curly Hair & Type 4 Coils Up to 7 Days Hydration Vegan 150ml
Garnier£3.474.5★437 rev
Garnier Conditioner For Curly Hair And Coils Method For Curls With 14% Hyaluronic Moisture Complex Effectively Smooths And Makes Detangling 5x Easier For 100H Moisturised Feeling 200ml Bottle
Garnier£3.814.2★17 rev
Newest
by launch date
Garnier Method for Curls Deep Nourish Curl Care Routine Set Shampoo Conditioner Hair Mask & Air Dry Cream
Garnier£24.520 rev
Garnier Curl Cream Method for Curls Air Dry Cream Leave-In Conditioner for All Curl Types & Type 4 Coils Anti-Frizz & Long-Lasting Definition Vegan 260ml
Garnier£4.43125 rev
Garnier Conditioner For Curly Hair And Coils Method For Curls With 14% Hyaluronic Moisture Complex Effectively Smooths And Makes Detangling 5x Easier For 100H Moisturised Feeling 200ml Bottle
Garnier£3.8117 rev
Garnier Hair Gel Method for Curls Flexi-Hold Curl Gel Nourishing Defining Curl Shape with a Long-Lasting Flexible Hold Humidity-Proof for All Curls & Type 4 Coils Vegan Formula 370ml
Garnier£4.7142 rev
Aussie Bouncy Curls 2in1 Butter Hair Mask 500ml. Post or Pre-Shampoo for Wavy and Curly Hair with 48H of Frizz Protection. With Moisture-Boost Pearls. Silicone-Free Vegan and Cruelty-Free
Aussie£5.63155 rev
Trending
90-day click momentumGarnier Method for Curls Deep Nourish Curl Care Routine Set Shampoo Conditioner Hair Mask & Air Dry Cream
Garnier£24.520.0★
Garnier Hair Gel Method for Curls Flexi-Hold Curl Gel Nourishing Defining Curl Shape with a Long-Lasting Flexible Hold Humidity-Proof for All Curls & Type 4 Coils Vegan Formula 370ml
Garnier£4.713.9★
Garnier Conditioner For Curly Hair And Coils Method For Curls With 14% Hyaluronic Moisture Complex Effectively Smooths And Makes Detangling 5x Easier For 100H Moisturised Feeling 200ml Bottle
Garnier£3.814.2★
Garnier Curl Cream Method for Curls Air Dry Cream Leave-In Conditioner for All Curl Types & Type 4 Coils Anti-Frizz & Long-Lasting Definition Vegan 260ml
Garnier£4.434.5★
Garnier Ultimate Blends Cocoa Butter Hair Food Multi-Use Mask Curl Restoring for Dry Curly Hair Up to 72H Anti-Frizz Boosted with Vitamins C E F 400ml No Artificial Colors Cruelty Free Vegan
Garnier£4.534.6★
What buyers say about curly hair mask
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful smell”
“This is great for my curly hair”
“Good value for money”
“hair feels smooth”
“No complaints here”
“It moisturises really well”
“Great gel hold curls lovely all day”
“Simple to use”
“Excellent lasts long”
“Great - left my hair softer, shinier and more manageable”
What buyers complain about
“Terrible strong smell”
“Been losing alot of hair since i starting using this”
“Not good for dry curls”
“Not very moisturising”
“Didnt suit daughter hair”
“a bit greasy for my very fine hair”
“At £10 its not the cheapest option”
“However I dont like most curly hair products as I dont like the sticky feel”
“have over processed bleached hair”
“The pot is quite large”
Top return reasons
Common questions
- Is curly hair mask profitable to sell on Amazon United Kingdom?
- The niche generates £130K/yr across 14 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the curly hair mask niche?
- 4 brands and 108 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in curly hair mask?
- Top complaints mined from reviews: Smell, Hair Related, Suitability Curly Hair. The return rate is 0.1%.
- When does demand for curly hair mask peak?
- Demand peaks in Mar; the busiest month runs 1.7× the quietest.
- What does it cost to enter the curly hair mask niche?
- Listings span £3.47–£24.52; the average listing price is £6.43 (sweet spot $15–$100). The average incumbent carries 4,634 reviews — the moat a new listing must climb.