Curly Hair Mask

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months

135K

Growth, 90 days vs prior 90

-2.9%

Conversion, latest week

15.0%

Market size, estimated

£130Ka year

Peak month

March1.7× the quietest month

Top search term

garnier method for curls27K searches a year

Listings sell for £6.43 on average, from £3.47 to £24.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £6.43 that is £5K to £6K a year per listing.

Average price

£6.43under the $15 to $100 sweet spot

Price range

£3.47–£24.52

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

750–1,000

Revenue per listing a year

£5K–£6K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #89 within Hair Masks. It carries 4,634 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

93%

Out of stock, average day

3.2%

Average rank

#89in Hair Masks

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,634per listing

Listings tracked

14

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

57 months