Curly Hair Conditioner
FailPrices span $3.43–$13.50, mostly outside the sweet spot, so Curly Hair Conditioner is a Fail.
- Flapen Score
- 41 / 100Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 4741
- Market size
- £120K/yr144K searches / yr
- 90-day growth
- +1.9%search demand this quarter
- Competition
- 70%top-5 click share · 9 brands · 102 sellers
Flapen Score
Curly Hair Conditioner against its category
The dotted line is the Beauty average. Past it, Curly Hair Conditioner is stronger. Inside it, weaker.
Market
The Curly Hair Conditioner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Curly Hair Conditioner 144K times last year and spent an estimated £120K. The top 5 brands take 85% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 14.1% of those searches ended in a purchase.
Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.
- Searches, last 12 months
- 144K
- Growth, 90 days vs prior 90
- +1.9%
- Conversion, latest week
- 14.1%
- Market size, estimated
- £120Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- cantu conditioner38K searches a year
02 · Price
A sale here is worth £5.92.
Listings sell for £5.92 on average, from £3.43 to £13.50. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £5.92 that is £9K to £12K a year per listing.
- Average price
- £5.92under the $15 to $100 sweet spot
- Price range
- £3.43–£13.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #92 within Shampoos & Conditioners. It carries 4,957 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #92in Shampoos & Conditioners
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,957per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Curly Hair Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cantu Hydrating Cream Conditioner 400ml
- Price
- £4.05
- Rating
- 4.6/5
- Reviews
- 18,304
- Age
- 12y ago

Cantu Shea Butter for Natural Hair Sulfatefree Hydrating Cream CONDITIONER 25 Ounce
- Price
- £8.27
- Rating
- 4.5/5
- Reviews
- 1,690
- Age
- 7y ago

Aussie Curls Conditioner 1L Silicone-Free. For Wavy Curly & Coily Hair
- Price
- £12.13
- Rating
- 4.8/5
- Reviews
- 141
- Age
- 1y ago

Bed Head by TIGI Curls Rock Hydrating Conditioner Deep Moisturising Hair Care for Curly & Wavy Hair Control Frizz Defines Curls & Adds Shine 400ml
- Price
- £3.70
- Rating
- 4.6/5
- Reviews
- 239
- Age
- 1y ago

Faith In Nature Natural Shea & Argan Conditioner Moisturising for Curly Hair & Dry Scalp Vegan & Cruelty Free No SLS Silicones or Parabens 400ml
- Price
- £4.11
- Rating
- 4.4/5
- Reviews
- 11,337
- Age
- 5y ago
Trending
estimated 90-day click momentum
Garnier Conditioner For Curly Hair And Coils Method For Curls With 14% Hyaluronic Moisture Complex Effectively Smooths And Makes Detangling 5x Easier For 100H Moisturised Feeling 200ml Bottle
- Price
- £3.81
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 10mo ago

Aussie Curls Conditioner 1L Silicone-Free. For Wavy Curly & Coily Hair
- Price
- £12.13
- Rating
- 4.8/5
- Reviews
- 141
- Age
- 1y ago

Cantu Weightless Smoothing Conditioner 400ml
- Price
- £5.82
- Rating
- 4.4/5
- Reviews
- 382
- Age
- 1y ago

Bed Head by TIGI Curls Rock Hydrating Conditioner Deep Moisturising Hair Care for Curly & Wavy Hair Control Frizz Defines Curls & Adds Shine 400ml
- Price
- £3.70
- Rating
- 4.6/5
- Reviews
- 239
- Age
- 1y ago

Cantu Hydrating Cream Conditioner 400ml
- Price
- £4.05
- Rating
- 4.6/5
- Reviews
- 18,304
- Age
- 12y ago
Newest
by launch date
Garnier Conditioner For Curly Hair And Coils Method For Curls With 14% Hyaluronic Moisture Complex Effectively Smooths And Makes Detangling 5x Easier For 100H Moisturised Feeling 200ml Bottle
- Price
- £3.81
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 10mo ago

Aussie Curls Conditioner 1L Silicone-Free. For Wavy Curly & Coily Hair
- Price
- £12.13
- Rating
- 4.8/5
- Reviews
- 141
- Age
- 1y ago

Bed Head by TIGI Curls Rock Hydrating Conditioner Deep Moisturising Hair Care for Curly & Wavy Hair Control Frizz Defines Curls & Adds Shine 400ml
- Price
- £3.70
- Rating
- 4.6/5
- Reviews
- 239
- Age
- 1y ago

Cantu Weightless Smoothing Conditioner 400ml
- Price
- £5.82
- Rating
- 4.4/5
- Reviews
- 382
- Age
- 1y ago

Only Curls All Curl Conditioner 300ml Curly Hair Care Conditioner Silicone-Free Gentle Formula Hydrating Gentle & Detangling Soft Defined Frizz-Free Curls For All Curly Hair Types
- Price
- £13.50
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
102
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
10%
- CANTU56%
- Aussie9%
- TIGI9%
- Garnier7%
- FAITH IN NATURE5%
- Shea Moisture5%
- Open — no brand owns it (3 brands, 10%)
Demand
Curly Hair Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Curly Hair Conditioner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cantu conditioner38K/yr
- curly hair conditioner35K/yr
- conditioner for curly hair22K/yr
- curl conditioner16K/yr
- conditioner curly hair9K/yr
- curly conditioner10K/yr
- wavy hair conditioner4K/yr
- hair conditioner curly3K/yr
- curl conditioner for curly hair3K/yr
- cantu conditioner curly hair3K/yr
Reviews and returns
What reviews say buyers love and hate about Curly Hair Conditioner
We read the reviews and the return reasons for every product selling here.
“The smell is also so strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curly Hair Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









