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Curly Hair Conditioner

Fail

Prices span $3.43–$13.50, mostly outside the sweet spot, so Curly Hair Conditioner is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£120K/yr144K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
70%top-5 click share · 9 brands · 102 sellers

Flapen Score

Curly Hair Conditioner against its category

The dotted line is the Beauty average. Past it, Curly Hair Conditioner is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curly Hair Conditioner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Curly Hair Conditioner 144K times last year and spent an estimated £120K. The top 5 brands take 85% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 14.1% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
14.1%
Market size, estimated
£120Ka year
Peak month
October1.3× the quietest month
Top search term
cantu conditioner38K searches a year

02 · Price

A sale here is worth £5.92.

Listings sell for £5.92 on average, from £3.43 to £13.50. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £5.92 that is £9K to £12K a year per listing.

Average price
£5.92under the $15 to $100 sweet spot
Price range
£3.43–£13.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£9K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #92 within Shampoos & Conditioners. It carries 4,957 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#92in Shampoos & Conditioners
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,957per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Curly Hair Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

102

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

10%

  • Brand 156%
  • Brand 29%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (3 brands, 10%)

Demand

Curly Hair Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Curly Hair Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cantu conditioner38K/yr
  • curly hair conditioner35K/yr
  • conditioner for curly hair22K/yr
  • curl conditioner16K/yr
  • conditioner curly hair9K/yr
  • curly conditioner10K/yr
  • wavy hair conditioner4K/yr
  • hair conditioner curly3K/yr
  • curl conditioner for curly hair3K/yr
  • cantu conditioner curly hair3K/yr

Reviews and returns

What reviews say buyers love and hate about Curly Hair Conditioner

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
15%of negative reviews mention “Smell”
0.1%of orders come back
“The smell is also so strong”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Curly Hair Conditioner questions

Answered from the same tracked data.