curly hair brush
Worth a lookShows low returns (0.4%), but soft demand (-9.5% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Good£4.34–£37.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good£409K£409K/yr · 790K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad5,840.33avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.54avg listing price — sweet spot $15–$100
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, curly hair brush is a £409K/yr Amazon United Kingdom market (790K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
curly hair brush market data
- Units sold / yr
- 40K–50K
- avg 2,500–3,000/product
- Revenue / yr
- £342K–£427K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #207
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 78%
- Out of stock
- 7.7%
- Avg brand age
- 28 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
37
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
30%
- ENGHEK21%
- longyier18%
- sularpek11%
- UseeShine9%
- Dreaming Space6%
- ABWXN5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top curly hair brush search terms
- curly hair brush277K/yr
- curl brush115K/yr
- bounce curl brush105K/yr
- curl defining brush80K/yr
- brush for curly hair35K/yr
- hair brush for curly hair22K/yr
- curly brush18K/yr
- curl hair brush15K/yr
- curl brush for curly hair16K/yr
- hairbrush for curly hair13K/yr
Top curly hair brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ENGHEK Curly Hair Brush Bounce Curl Brush for Curl Hair Curl Defining Brush for Women Men Detangling Curl Brush Boar Bristle Hair Brush Less Pulling Hair Separation
ENGHEK£6.344.4★568 rev
Curl Brush - Define Styling Brush with Prongs for Combing and Shaping Mens and Womens Curls to Reduce Pulling and Curl Separation (Pink 24cm)
longyier£6.234.5★2,048 rev
Curl Brush - Define Styling Brush with Prongs for Combing and Shaping Mens and Womens Curls to Reduce Pulling and Curl Separation (Green 24cm)
longyier£6.234.5★2,048 rev
Sularpek Curly Hair Brush Curl Defining Brush Shaping Curls Boar Bristle Styling Hairbrushes for Women and Men (Purple)
sularpek£6.654.5★2,883 rev
Curl definition brush durable bristle styling brush for curly hair detangles and enhances curls for women and men minimizing pull.(#2 135g)
Dreaming Space£6.604.5★102 rev
Newest
by launch date
Curly Hair Brush Defining curl brush bounce curlCurl Define Styling Brush for Curly Hair Shaping and Styling Womens and Men Curls (#green stripe)
AmourGlint£5.9048 rev
2025Premium Boar Bristle Curly Hair Brush Upgrade Version Curl Defining Brush for Men Women Girls Curls Reduce Hair Pulling Frizz Ergonomic Design and Comfortable gift
UseeShine£4.381,702 rev
2025 Premium Boar Bristle Curly Hair Brush Upgrade Version Curl Defining Brush for Men Women Girls Curls Reduce Hair Pulling Frizz Ergonomic Design and Comfortable Black
UseeShine£5.091,702 rev
2025Premium Boar Bristle Curly Hair Brush Upgrade Version Curl Defining Brush for Men Women Girls Curls Reduce Hair Pulling Frizz Ergonomic Design and Comfortablegift
UseeShine£4.811,702 rev
Curl definition brush durable bristle styling brush for curly hair detangles and enhances curls for women and men minimizing pull.(#2 135g)
Dreaming Space£6.60102 rev
Trending
90-day click momentum
CNMTCCO Curly Hair Brush - Bounce Curl Brush for Detangling and Defining Curls Wet Brush for Women and Men Boar Bristle Hair Brush for Wavy Hair Reduce Frizz and Hair Separation
CNMTCCO£6.314.5★
2025Premium Boar Bristle Curly Hair Brush Upgrade Version Curl Defining Brush for Men Women Girls Curls Reduce Hair Pulling Frizz Ergonomic Design and Comfortable gift
UseeShine£4.384.6★
Bounce Curl Original Define EdgeLift Brush (Tan)
Bounce Curl£36.944.6★
ABWXN Curly Hair Brush Set with Curl Defining Brushes Wide Tooth Comb Tail Comb HairSpray Bottle Hair Scalp Massager Brush and HairClips for Women Men Hair Styling
ABWXN£7.474.3★
Curl definition brush durable bristle styling brush for curly hair detangles and enhances curls for women and men minimizing pull. (#1 135g)
Dreaming Space£6.424.5★
What buyers say about curly hair brush
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect curls”
“an awesome detangling brush”
“Excellent product”
“Good value”
“Perfect for curls”
“comfortable to hold”
“Does what it says”
“It really works really well on my daughter curls,it glides through her hair without pulling or causing unnecessary breakage,it value for money,the handle is comfortable to hold,the brush feels sturdy and well made”
“The little comb for helping remove the hairs stuck in the brush is an added bonus”
“the bristles are gentle”
What buyers complain about
“its very hard”
“not defined curls”
“Mini brush, expensive and not good quality”
“The smallest comb broke after few use”
“not defined curls”
“with out the fear of any curls appearing EVER”
“not so great on dry frizzy hair”
“Made my hair static”
“Small”
“the bristles are way too stiff”
Top return reasons
Common questions
- Is curly hair brush profitable to sell on Amazon United Kingdom?
- The niche generates £409K/yr across 27 tracked products. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (55/100).
- How competitive is the curly hair brush niche?
- 18 brands and 37 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in curly hair brush?
- Top complaints mined from reviews: Hard Feel, Hair Related, Quality-Overall. The return rate is 0.4%.
- When does demand for curly hair brush peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the curly hair brush niche?
- Listings span £4.34–£37.98; the average listing price is £8.54 (sweet spot $15–$100). The average incumbent carries 5,840 reviews — the moat a new listing must climb.