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Curly Hair Brush

Curly Hair Brush shows low returns (0.4%), but soft demand (-9.5% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 15% of 2,481 Beauty niches · +8 vs the category median of 47

Market size 56Growth 20Conversion 67Competition 61Returns 98Price range 68Avg price 24Brand share 65Review moat 24Quality gap 52
This niche Category average · 2,481 niches

Is Curly Hair Brush profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Curly Hair Brush is a £409K/yr Amazon United Kingdom market (790K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Curly Hair Brush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.5% over the last 90 days and 6.1% of searches end in a purchase.

£409K

revenue / yr

Units sold / yr50K
Search volume / yr-9.5%790K
Conversion rate6.1%
Avg price£8.54

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers18 · 37
Top-5 product click share48%
Open market34%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement78%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews5,840

Top Curly Hair Brush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

£0£41K£82K£123K£164K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

37

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

30%

  • ENGHEK21%
  • longyier18%
  • sularpek11%
  • UseeShine9%
  • Dreaming Space6%
  • ABWXN5%

Curly Hair Brush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume790KCVR6.1%Products27Brands18Top 5 Brands66%OOS Rate7.7%Rating4.4★Reviews5,840Avg BSR#207
25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Top Curly Hair Brush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • curly hair brush277K/yr
  • curl brush115K/yr
  • bounce curl brush105K/yr
  • curl defining brush80K/yr
  • brush for curly hair35K/yr
  • hair brush for curly hair22K/yr
  • curly brush18K/yr
  • curl hair brush15K/yr
  • curl brush for curly hair16K/yr
  • hairbrush for curly hair13K/yr

What reviews say buyers love and hate about Curly Hair Brush

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Suitability Curly Hair20%

Perfect curls

Brush Quality13%

an awesome detangling brush

Quality-Overall12%

Excellent product

Value For Money10%

Good value

Hair Styling8%

Perfect for curls

What buyers complain about

58% of reviews
Hard Feel10%

its very hard

Hair Related10%

not defined curls

Quality-Overall8%

Mini brush, expensive and not good quality

Durability8%

The smallest comb broke after few use

Suitability Curly Hair5%

not defined curls

Curly Hair Brush return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
15%
2Size-Overall
14%
3Suitability Short Hair
12%
4Functionality-Overall
10%
5Suitability Curly Hair
5%

Common Curly Hair Brush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Curly Hair Brush 55/100 on Amazon United Kingdom — Worth a look. The niche generates £409K/yr across 27 tracked products. Search demand moved -9.5% over the last 90 days.
Search demand for Curly Hair Brush on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.8× the quietest.