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Curly Hair Brush

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -9.5% this quarter, so Curly Hair Brush is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Market size
£409K/yr790K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
48%top-5 click share · 18 brands · 37 sellers

Flapen Score

Curly Hair Brush against its category

The dotted line is the Beauty average. Past it, Curly Hair Brush is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curly Hair Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Curly Hair Brush 790K times last year and spent an estimated £409K. The top 5 brands take 66% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 790K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £409K a year.

Searches, last 12 months
790K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
6.1%
Market size, estimated
£409Ka year
Peak month
December1.8× the quietest month
Top search term
curly hair brush277K searches a year

02 · Price

A sale here is worth £8.54.

Listings sell for £8.54 on average, from £4.34 to £37.98. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £8.54 that is £21K to £26K a year per listing.

Average price
£8.54under the $15 to $100 sweet spot
Price range
£4.34–£37.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
£21K–£26K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #207 within Styling Tools. It carries 5,840 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
96%
Out of stock, average day
7.7%
Average rank
#207in Styling Tools
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,840per listing
Listings tracked
27

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Curly Hair Brush products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£41K£82K£123K£164K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

37

Est. top-5 brand share

66%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 90%

Open market

30%

  • ENGHEK21%
  • longyier18%
  • sularpek11%
  • UseeShine9%
  • Dreaming Space6%
  • ABWXN5%

Demand

Curly Hair Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Curly Hair Brush search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • curly hair brush277K/yr
  • curl brush115K/yr
  • bounce curl brush105K/yr
  • curl defining brush80K/yr
  • brush for curly hair35K/yr
  • hair brush for curly hair22K/yr
  • curly brush18K/yr
  • curl hair brush15K/yr
  • curl brush for curly hair16K/yr
  • hairbrush for curly hair13K/yr

Reviews and returns

What reviews say buyers love and hate about Curly Hair Brush

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Suitability Curly Hair”
10%of negative reviews mention “Hard Feel”
0.4%of orders come back
“its very hard”
A buyer, on “Hard Feel”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Curly Hair Brush questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data