Curling Wand
brand-locked demand (top 5 brands take 99% of clicks) — Curling Wand doesn't clear our bar today.
Flapen Score
Ranks 2,344 of 2,481 Beauty niches · −13 vs the category median of 47
Is Curling Wand profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Curling Wand is a £165K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 34/100.
Curling Wand: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -3.7% over the last 90 days and 1.7% of searches end in a purchase.
£165K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 16 products
Top Curling Wand products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ghd Curve Soft Curl Tong - 32 mm Large Barrel Creates Big Curls And Soft Waves Ultra-Zone Technology With Optimium Styling Temp 185C Protective Cool Tip Auto Sleep Mode
- Price
- £103.60
- Rating
- 4.4/5
- Reviews
- 1,336
- Age
- 7y ago
ghd Curve Creative Curl Wand - Unique 28 mm 23 mm Tapered Barrel Ultra-Zone Technology
- Price
- £99.33
- Rating
- 4.6/5
- Reviews
- 1,390
- Age
- 7y ago
ghd Curve Classic Curl Tong - 26 mm Medium Barrel Creates Classic Bouncy Curls or Loose Romantic Waves Ultra-Zone Technology With Optimum Styling Temp 185C Protective Cool Tip Auto Sleep Mode
- Price
- £105.78
- Rating
- 4.4/5
- Reviews
- 1,336
- Age
- 7y ago
ghd New Chronos Curve Grand Tong- 32mm Hair Curler
- Price
- £115.52
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 9mo ago
ghd Curve Classic Wave Wand 38mm - 26mm Oval Shaped Barrel for Long-lasting Undone Texture or Glamourous Hollywood Waves Optimum Styling Temp 185C Protective Cool Tip Auto Sleep Mode Black
- Price
- £88.07
- Rating
- 4.3/5
- Reviews
- 370
- Age
- 7y ago
Trending
90-day click momentumghd Curve Creative Curl Wand - Unique 28 mm 23 mm Tapered Barrel Ultra-Zone Technology
- Price
- £99.33
- Rating
- 4.6/5
- Reviews
- 1,390
- Age
- 7y ago
ghd New Chronos Curve Classic Tong- 26mm Hair Curler
- Price
- £110.41
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 9mo ago
ghd Curve Soft Curl Tong - 32 mm Large Barrel Creates Big Curls And Soft Waves Ultra-Zone Technology With Optimium Styling Temp 185C Protective Cool Tip Auto Sleep Mode
- Price
- £103.60
- Rating
- 4.4/5
- Reviews
- 1,336
- Age
- 7y ago
32mm Curling Wand Ceramic Long Barrel 1.25 Inch Curling Wand Iron for Long Hair Dual Voltage Hair Curling Tongs
- Price
- £18.91
- Rating
- 4.3/5
- Reviews
- 222
- Age
- 1y ago
ghd Chronos Curve Conical Wand 28-23mm Hair Curler in Black - for Beach Waves That Last All Day Fast Easy Frizz-Free Curls No Extreme Heat Damage - Ideal for All Hair Lengths (UK Plug)
- Price
- £112.11
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 9mo ago
Newest
by launch date
ghd Chronos Curve Conical Wand Festive Gift Set - Hair Curler with Paddle Brush andheat-Resistant Bag for Beach Curls That Last All Day
- Price
- £117.23
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 9mo ago
ghd New Chronos Curve Grand Tong- 32mm Hair Curler
- Price
- £115.52
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 9mo ago
ghd New Chronos Curve Classic Tong- 26mm Hair Curler
- Price
- £110.41
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 9mo ago
ghd Chronos Curve Max Wand 38mm Hair Curler in Black - for Loose Waves that Last All Day Fast Easy Frizz-Free Curls No Extreme Heat Damage - Ideal for Long Hair (UK Plug)
- Price
- £107.97
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 9mo ago
ghd Chronos Curve Conical Wand 28-23mm Hair Curler in Black - for Beach Waves That Last All Day Fast Easy Frizz-Free Curls No Extreme Heat Damage - Ideal for All Hair Lengths (UK Plug)
- Price
- £112.11
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 rising
Sellers
32
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- ghd91%
- BaByliss3%
- TRESemmé2%
- Cloud Nine2%
- IKV1%
- TYMO1%
- Open — no brand owns it (0%)
Curling Wand demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.7×
Top Curling Wand search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ghd curler24K/yr
- ghd curling wand32K/yr
- 32mm curling wand12K/yr
- ghd curling tong9K/yr
- ghd curve6K/yr
- ghd wand5K/yr
- ghd hair curler6K/yr
- ghd curlers3K/yr
- ghd curl3K/yr
- ghd tongs4K/yr
What reviews say buyers love and hate about Curling Wand
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Brilliant curler easy to use”
“Great barrel curler”
“Excellent value”
“its much better than I expected”
“provides great lasting results”
What buyers complain about
72% of reviews“Broken”
“Difficult to use”
“Curl doesnt hold”
“Down side is that you can't adjust temperature as it's set to one temperature only”
“Didn't even turn on”
Curling Wand return rate & reasons
Why buyers send it back, as a share of all return requests.
5.5%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Curling Wand questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
