curling wand
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£83.80avg listing price — sweet spot $15–$100
Price range
Great£18.61–£117.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,369.81avg incumbent reviews — the moat a new listing must climb
Market size
Okay£165K£165K/yr · 114K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Returns
Bad5.5%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, curling wand is a £165K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
curling wand market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £210K–£251K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 2.1%
- Avg brand age
- 44 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
32
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- ghd91%
- BaByliss3%
- TRESemmé2%
- Cloud Nine2%
- IKV1%
- TYMO1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.7×
Top curling wand search terms
- ghd curler24K/yr
- ghd curling wand32K/yr
- 32mm curling wand12K/yr
- ghd curling tong9K/yr
- ghd curve6K/yr
- ghd wand5K/yr
- ghd hair curler6K/yr
- ghd curlers3K/yr
- ghd curl3K/yr
- ghd tongs4K/yr
Top curling wand products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ghd Curve Soft Curl Tong - 32 mm Large Barrel Creates Big Curls And Soft Waves Ultra-Zone Technology With Optimium Styling Temp 185C Protective Cool Tip Auto Sleep Mode
ghd£103.604.4★1,336 rev
ghd Curve Creative Curl Wand - Unique 28 mm 23 mm Tapered Barrel Ultra-Zone Technology
ghd£99.334.6★1,390 rev
ghd Curve Classic Curl Tong - 26 mm Medium Barrel Creates Classic Bouncy Curls or Loose Romantic Waves Ultra-Zone Technology With Optimum Styling Temp 185C Protective Cool Tip Auto Sleep Mode
ghd£105.784.4★1,336 rev
ghd New Chronos Curve Grand Tong- 32mm Hair Curler
ghd£115.524.5★47 rev
ghd Curve Classic Wave Wand 38mm - 26mm Oval Shaped Barrel for Long-lasting Undone Texture or Glamourous Hollywood Waves Optimum Styling Temp 185C Protective Cool Tip Auto Sleep Mode Black
ghd£88.074.3★370 rev
Newest
by launch date
ghd Chronos Curve Conical Wand Festive Gift Set - Hair Curler with Paddle Brush andheat-Resistant Bag for Beach Curls That Last All Day
ghd£117.2312 rev
ghd New Chronos Curve Grand Tong- 32mm Hair Curler
ghd£115.5247 rev
ghd New Chronos Curve Classic Tong- 26mm Hair Curler
ghd£110.4147 rev
ghd Chronos Curve Max Wand 38mm Hair Curler in Black - for Loose Waves that Last All Day Fast Easy Frizz-Free Curls No Extreme Heat Damage - Ideal for Long Hair (UK Plug)
ghd£107.9713 rev
ghd Chronos Curve Conical Wand 28-23mm Hair Curler in Black - for Beach Waves That Last All Day Fast Easy Frizz-Free Curls No Extreme Heat Damage - Ideal for All Hair Lengths (UK Plug)
ghd£112.119 rev
Trending
90-day click momentumghd Curve Creative Curl Wand - Unique 28 mm 23 mm Tapered Barrel Ultra-Zone Technology
ghd£99.334.6★
ghd New Chronos Curve Classic Tong- 26mm Hair Curler
ghd£110.414.5★
ghd Curve Soft Curl Tong - 32 mm Large Barrel Creates Big Curls And Soft Waves Ultra-Zone Technology With Optimium Styling Temp 185C Protective Cool Tip Auto Sleep Mode
ghd£103.604.4★
32mm Curling Wand Ceramic Long Barrel 1.25 Inch Curling Wand Iron for Long Hair Dual Voltage Hair Curling Tongs
IKV£18.914.3★
ghd Chronos Curve Conical Wand 28-23mm Hair Curler in Black - for Beach Waves That Last All Day Fast Easy Frizz-Free Curls No Extreme Heat Damage - Ideal for All Hair Lengths (UK Plug)
ghd£112.114.7★
What buyers say about curling wand
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant curler easy to use”
“Great barrel curler”
“Excellent value”
“its much better than I expected”
“provides great lasting results”
“so quick, and incredibly lightweight”
“Works well”
“it feels comfortable”
“Easy Xmas present TBH”
“thank you for your genius design”
What buyers complain about
“Broken”
“Difficult to use”
“Curl doesnt hold”
“Down side is that you can't adjust temperature as it's set to one temperature only”
“Didn't even turn on”
“the glove supplied isnt very good”
“Theyre a bit bulky for travelling with”
“It easily curls my hair however the curl does not last long”
“Not Worth The Cost”
“Weak clamp”
Top return reasons
Common questions
- Is curling wand profitable to sell on Amazon United Kingdom?
- The niche generates £165K/yr across 16 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (34/100).
- How competitive is the curling wand niche?
- 6 brands and 32 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in curling wand?
- Top complaints mined from reviews: Durability, Ease Of Use, Hair Curling. The return rate is 5.5% — above our launch gate.
- When does demand for curling wand peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 6.7× the quietest.
- What does it cost to enter the curling wand niche?
- Listings span £18.61–£117.23; the average listing price is £83.80 (sweet spot $15–$100). The average incumbent carries 1,370 reviews — the moat a new listing must climb.