How competitive is the Curling Custard niche on Amazon United Kingdom?

2 brands and 71 sellers compete in Curling Custard on Amazon United Kingdom. The top 5 Curling Custard products take 72% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Curling Custard niche?

Curling Custard sells for £8.85 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.98–£22.37. The average incumbent carries 7,842 reviews — the moat a new listing must climb.

Curling Custard

brand-locked demand (top 5 brands take 100% of clicks) — Curling Custard doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47

This niche Category average · 2,481 niches

Is Curling Custard profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Curling Custard is a £97K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Curling Custard: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.3% over the last 90 days and 10.1% of searches end in a purchase.

£97K

revenue / yr

Units sold / yr13K

Search volume / yr-0.3%109K

Conversion rate10.1%

Avg price£8.85

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 71

Top-5 product click share72%

Open market0%

Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 13 products

Top Curling Custard products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Aunt Jackies Curls & Coils curl la la Defining Curl Custard Cream 426g

Price: £7.48
Rating: 4.6/5
Reviews: 584
Age: 4y ago

Aunt Jackies Quench Moisture Intensive Leave In Conditioner 355 ml

Price: £7.43
Rating: 4.5/5
Reviews: 16,209
Age: 11y ago

Aunt Jackies Dont Shrink Flaxseed Elongating Curling Gel 15 Ounce

Price: £8.17
Rating: 4.2/5
Reviews: 545
Age: 10y ago

Aunt Jackie Transform! Hydrating Leave-in Conditioner 15oz white

Price: £8.39
Rating: 4.4/5
Reviews: 1,360
Age: 2y ago

Aunt Jackies Curl La La Defining Curl Custard Fruity 426 g

Price: £7.99
Rating: 4.4/5
Reviews: 28,195
Age: 13y ago

Newest

by launch date

Aunt Jackie Transform! Hydrating Leave-in Conditioner 15oz white

Price: £8.39
Rating: 4.4/5
Reviews: 1,360
Age: 2y ago

Aunt Jackies Curls & Coils curl la la Defining Curl Custard Cream 426g

Price: £7.48
Rating: 4.6/5
Reviews: 584
Age: 4y ago

Aunt Jackies Grapeseed Frizz Patrol Setting Mousse 8.5oz

Price: £8.46
Rating: 4.4/5
Reviews: 1,200
Age: 7y ago

Aunt Jackies Grapeseed Ice Curls Curling Jelly

Price: £8.78
Rating: 4.4/5
Reviews: 1,875
Age: 7y ago

Aunt Jackies Knot On My Watch Instant Detangling Therapy 355 ml by Aunt Jackies

Price: £8.22
Rating: 4.5/5
Reviews: 60
Age: 9y ago

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Aunt Jackie's97%
CANTU3%
Open — no brand owns it (0%)

Curling Custard demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume109KCVR10.1%Products13Brands2Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews7,842Avg BSR#157

Top Curling Custard search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

aunt jackies22K/yr +101.4%9.7% conv.
aunt jackies hair products35K/yr -39.2%8.0% conv.
curl lala13K/yr +4.3%9.7% conv.
auntie jackie hair products8K/yr -15.3%7.1% conv.
curl custard6K/yr +7.9%5.1% conv.
curling custard6K/yr -3.2%2.2% conv.
curl la la5K/yr +3.3%11.9% conv.
aunt jackies curl la la5K/yr +4.3%14.1% conv.
aunty jackie hair products5K/yr -22.1%7.7% conv.
curl lala leave in conditioner4K/yr -38.4%7.4% conv.

What reviews say buyers love and hate about Curling Custard

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Suitability Curly Hair21%

“Perfect Curls”

Quality-Overall20%

“Good hair product”

Smell11%

“First impression was the conditioner smells truly lovely”

Moist/Dry6%

“Perfect for dry”

Soft Feel5%

“soft to the touch”

What buyers complain about

73% of reviews

Smell17%

“they've recently changed the formula so now it smells very chemically”

Suitability Short Hair17%

“Severe tangles and matting of 4c hair”

Dilute/Watery8%

“Too watery”

Ease Of Application8%

“difficult to apply”

Moist/Dry5%

“It tends to get dry”

Curling Custard return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

30%

2Functionality-Overall

16%

3Contamination

4Smell

5Moist/Dry

Common Curling Custard questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Curling Custard 39/100 on Amazon United Kingdom — Skip it. The niche generates £97K/yr across 13 tracked products. Search demand moved -0.3% over the last 90 days.

Curling Custard buyers on Amazon United Kingdom complain most about Smell, Suitability Short Hair, Dilute/Watery, the themes mined from the niche's reviews. Its return rate is 0.1%.