Curling Custard
FailThe top 5 brands take 100% of clicks, so Curling Custard is a Fail.
- Flapen Score
- 39 / 100Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 4739
- Market size
- £97K/yr109K searches / yr
- 90-day growth
- -0.3%search demand this quarter
- Competition
- 72%top-5 click share · 2 brands · 71 sellers
Flapen Score
Curling Custard against its category
The dotted line is the Beauty average. Past it, Curling Custard is stronger. Inside it, weaker.
Market
The Curling Custard market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Curling Custard 109K times last year and spent an estimated £97K. All 2 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 10.1% of those searches ended in a purchase.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- -0.3%
- Conversion, latest week
- 10.1%
- Market size, estimated
- £97Ka year
- Top search term
- aunt jackies22K searches a year
02 · Price
A sale here is worth £8.85.
Listings sell for £8.85 on average, from £3.98 to £22.37. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £8.85 that is £7K to £9K a year per listing.
- Average price
- £8.85under the $15 to $100 sweet spot
- Price range
- £3.98–£22.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #157 within Shampoos & Conditioners. It carries 7,842 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #157in Shampoos & Conditioners
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,842per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Curling Custard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
71
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Brand 197%
- Brand 23%
- Open — no brand owns it (0%)
Demand
Curling Custard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.1× · 11 of 12 months tracked
Search terms
Top Curling Custard search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- aunt jackies22K/yr
- aunt jackies hair products35K/yr
- curl lala13K/yr
- auntie jackie hair products8K/yr
- curl custard6K/yr
- curling custard6K/yr
- curl la la5K/yr
- aunt jackies curl la la5K/yr
- aunty jackie hair products5K/yr
- curl lala leave in conditioner4K/yr
Reviews and returns
What reviews say buyers love and hate about Curling Custard
We read the reviews and the return reasons for every product selling here.
“they've recently changed the formula so now it smells very chemically”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curling Custard questions
Answered from the same tracked data.