Curl Spray
FailPrices span $1.50–$7.36, mostly outside the sweet spot, so Curl Spray is a Fail.
- Flapen Score
- 43 / 100Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 4743
- Market size
- £54K/yr105K searches / yr
- 90-day growth
- +8.8%search demand this quarter
- Competition
- 72%top-5 click share · 9 brands · 138 sellers
Flapen Score
Curl Spray against its category
The dotted line is the Beauty average. Past it, Curl Spray is stronger. Inside it, weaker.
Market
The Curl Spray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Curl Spray 105K times last year and spent an estimated £54K. The top 5 brands take 88% of clicks. Demand peaks in Jul–Aug. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 12.2% of those searches ended in a purchase.
Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.
- Searches, last 12 months
- 105K
- Growth, 90 days vs prior 90
- +8.8%
- Conversion, latest week
- 12.2%
- Market size, estimated
- £54Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- curl spray28K searches a year
02 · Price
A sale here is worth £4.23.
Listings sell for £4.23 on average, from £1.50 to £7.36. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £4.23 that is £2K to £3K a year per listing.
- Average price
- £4.23under the $15 to $100 sweet spot
- Price range
- £1.50–£7.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Styling Products. It carries 1,465 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #77in Styling Products
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,465per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Curl Spray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Creightons Frizz No More Instant Curls Revitalising Spray 150ml Defines Curls Reduces Frizz & Adds Glossy Shine with Coconut & Camellia Oil | Colour-Kind All Hair Types
- Price
- £2.34
- Rating
- 4.4/5
- Reviews
- 2,329
- Age
- 10y ago

Cantu Comeback Curl Next Day Revitalizer 355ml
- Price
- £4.83
- Rating
- 4.4/5
- Reviews
- 7,182
- Age
- 11y ago

Garnier Method for Curls Shape Refresh Spray Curls Look Moisturised & Defined Curl Refresher Spray Designed for All Curl Types Including Type 4 Coils Vegan Formula 150ml
- Price
- £4.05
- Rating
- 4.4/5
- Reviews
- 515
- Age
- 1y ago

Frizz No More 7 in 1 Miracle Spray All-in-One Hair Treatment
- Price
- £3.27
- Rating
- 4.3/5
- Reviews
- 392
- Age
- 1y ago

John Frieda Frizz Ease Dream Curls Styling Spray 200ml. Curl Hold Spray for Wavy Hair with Curl Refresher Care Soft Definition and Anti Frizz Control
- Price
- £5.05
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 6mo ago
Trending
estimated 90-day click momentum
John Frieda Frizz Ease Dream Curls Styling Spray 200ml. Curl Hold Spray for Wavy Hair with Curl Refresher Care Soft Definition and Anti Frizz Control
- Price
- £5.05
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 6mo ago

Garnier Method for Curls Shape Refresh Spray Curls Look Moisturised & Defined Curl Refresher Spray Designed for All Curl Types Including Type 4 Coils Vegan Formula 150ml
- Price
- £4.05
- Rating
- 4.4/5
- Reviews
- 515
- Age
- 1y ago

Mini U Wild Blueberry Curl Activator for Curly Hair - Blueberry Scented Kids Hair Spray with Aloe Vera For Frizz Control & Fluffy Flyaways - 250 ml
- Price
- £4.99
- Rating
- 4.1/5
- Reviews
- 404
- Age
- 4y ago

Creightons Frizz No More Instant Curls Revitalising Spray 150ml Defines Curls Reduces Frizz & Adds Glossy Shine with Coconut & Camellia Oil | Colour-Kind All Hair Types
- Price
- £2.34
- Rating
- 4.4/5
- Reviews
- 2,329
- Age
- 10y ago

Umberto Giannini Curl Jelly Refresh - Curl Refreshing Styling Spray for Zero Frizz Defined Curls - Moisturising Spray & Scrunch Curl and Wavy Hair Styling
- Price
- £7.36
- Rating
- 4.3/5
- Reviews
- 493
- Age
- 4y ago
Newest
by launch date
John Frieda Frizz Ease Dream Curls Styling Spray 200ml. Curl Hold Spray for Wavy Hair with Curl Refresher Care Soft Definition and Anti Frizz Control
- Price
- £5.05
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 6mo ago

Frizz No More 7 in 1 Miracle Spray All-in-One Hair Treatment
- Price
- £3.27
- Rating
- 4.3/5
- Reviews
- 392
- Age
- 1y ago

Frizz No More Smoothing Finishing Cream | Flyaway Tamer | Slick Back Hair Styler | Lightweight Hair Styling Product for All Hair Types | Salon-Quality Finish
- Price
- £1.50
- Rating
- 4.4/5
- Reviews
- 554
- Age
- 1y ago

Garnier Method for Curls Shape Refresh Spray Curls Look Moisturised & Defined Curl Refresher Spray Designed for All Curl Types Including Type 4 Coils Vegan Formula 150ml
- Price
- £4.05
- Rating
- 4.4/5
- Reviews
- 515
- Age
- 1y ago

Got2b Got Curlz Define & Protect Curl Spray 150ml Curl Defining Heat Protection Spray for Curly & Wavy Hair Frizz Control Lightweight Leave-In Styling Spray
- Price
- £5.46
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
138
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
6%
- Creightons45%
- CANTU15%
- Garnier15%
- John Frieda7%
- Umberto Giannini6%
- Creightons Frizz No More5%
- Open — no brand owns it (3 brands, 6%)
Demand
Curl Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 1.6×
Search terms
Top Curl Spray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- curl spray28K/yr
- frizz no more16K/yr
- curl refresher spray16K/yr
- curly hair spray10K/yr
- creightons frizz no more10K/yr
- curl refresh spray5K/yr
- curling spray6K/yr
- curl reviving spray5K/yr
- curl spray for curly hair5K/yr
- hair curl spray3K/yr
Reviews and returns
What reviews say buyers love and hate about Curl Spray
We read the reviews and the return reasons for every product selling here.
“Leaves hair greasy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curl Spray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









