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Curl Spray

Fail

Prices span $1.50–$7.36, mostly outside the sweet spot, so Curl Spray is a Fail.

Flapen Score
43
43 / 100
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Market size
£54K/yr105K searches / yr
90-day growth
+8.8%search demand this quarter
Competition
72%top-5 click share · 9 brands · 138 sellers

Flapen Score

Curl Spray against its category

The dotted line is the Beauty average. Past it, Curl Spray is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curl Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Curl Spray 105K times last year and spent an estimated £54K. The top 5 brands take 88% of clicks. Demand peaks in Jul–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
+8.8%
Conversion, latest week
12.2%
Market size, estimated
£54Ka year
Peak month
July1.6× the quietest month
Top search term
curl spray28K searches a year

02 · Price

A sale here is worth £4.23.

Listings sell for £4.23 on average, from £1.50 to £7.36. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £4.23 that is £2K to £3K a year per listing.

Average price
£4.23under the $15 to $100 sweet spot
Price range
£1.50–£7.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Styling Products. It carries 1,465 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#77in Styling Products
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,465per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Curl Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

138

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

6%

  • Brand 145%
  • Brand 215%
  • Brand 315%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (3 brands, 6%)

Demand

Curl Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.6×

Search terms

Top Curl Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • curl spray28K/yr
  • frizz no more16K/yr
  • curl refresher spray16K/yr
  • curly hair spray10K/yr
  • creightons frizz no more10K/yr
  • curl refresh spray5K/yr
  • curling spray6K/yr
  • curl reviving spray5K/yr
  • curl spray for curly hair5K/yr
  • hair curl spray3K/yr

Reviews and returns

What reviews say buyers love and hate about Curl Spray

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Suitability Curly Hair”
10%of negative reviews mention “Oily/Greasy”
<0.1%of orders come back, a rate Amazon rounds to zero
“Leaves hair greasy”
A buyer, on “Oily/Greasy”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Curl Spray questions

Answered from the same tracked data.