Curl Spray
prices mostly outside the sweet spot ($1.50–$7.36) — Curl Spray doesn't clear our bar today.
Flapen Score
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Is Curl Spray profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Curl Spray is a £54K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 43/100.
Curl Spray: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +8.8% over the last 90 days and 12.2% of searches end in a purchase.
£54K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 13 products
Top Curl Spray products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Creightons Frizz No More Instant Curls Revitalising Spray 150ml Defines Curls Reduces Frizz & Adds Glossy Shine with Coconut & Camellia Oil | Colour-Kind All Hair Types
- Price
- £2.34
- Rating
- 4.4/5
- Reviews
- 2,329
- Age
- 10y ago
Cantu Comeback Curl Next Day Revitalizer 355ml
- Price
- £4.83
- Rating
- 4.4/5
- Reviews
- 7,182
- Age
- 11y ago
Garnier Method for Curls Shape Refresh Spray Curls Look Moisturised & Defined Curl Refresher Spray Designed for All Curl Types Including Type 4 Coils Vegan Formula 150ml
- Price
- £4.05
- Rating
- 4.4/5
- Reviews
- 515
- Age
- 1y ago
Frizz No More 7 in 1 Miracle Spray All-in-One Hair Treatment
- Price
- £3.27
- Rating
- 4.3/5
- Reviews
- 392
- Age
- 1y ago
John Frieda Frizz Ease Dream Curls Styling Spray 200ml. Curl Hold Spray for Wavy Hair with Curl Refresher Care Soft Definition and Anti Frizz Control
- Price
- £5.05
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 6mo ago
Trending
90-day click momentumJohn Frieda Frizz Ease Dream Curls Styling Spray 200ml. Curl Hold Spray for Wavy Hair with Curl Refresher Care Soft Definition and Anti Frizz Control
- Price
- £5.05
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 6mo ago
Garnier Method for Curls Shape Refresh Spray Curls Look Moisturised & Defined Curl Refresher Spray Designed for All Curl Types Including Type 4 Coils Vegan Formula 150ml
- Price
- £4.05
- Rating
- 4.4/5
- Reviews
- 515
- Age
- 1y ago
Mini U Wild Blueberry Curl Activator for Curly Hair - Blueberry Scented Kids Hair Spray with Aloe Vera For Frizz Control & Fluffy Flyaways - 250 ml
- Price
- £4.99
- Rating
- 4.1/5
- Reviews
- 404
- Age
- 4y ago
Creightons Frizz No More Instant Curls Revitalising Spray 150ml Defines Curls Reduces Frizz & Adds Glossy Shine with Coconut & Camellia Oil | Colour-Kind All Hair Types
- Price
- £2.34
- Rating
- 4.4/5
- Reviews
- 2,329
- Age
- 10y ago
Umberto Giannini Curl Jelly Refresh - Curl Refreshing Styling Spray for Zero Frizz Defined Curls - Moisturising Spray & Scrunch Curl and Wavy Hair Styling
- Price
- £7.36
- Rating
- 4.3/5
- Reviews
- 493
- Age
- 4y ago
Newest
by launch dateJohn Frieda Frizz Ease Dream Curls Styling Spray 200ml. Curl Hold Spray for Wavy Hair with Curl Refresher Care Soft Definition and Anti Frizz Control
- Price
- £5.05
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 6mo ago
Frizz No More 7 in 1 Miracle Spray All-in-One Hair Treatment
- Price
- £3.27
- Rating
- 4.3/5
- Reviews
- 392
- Age
- 1y ago
Frizz No More Smoothing Finishing Cream | Flyaway Tamer | Slick Back Hair Styler | Lightweight Hair Styling Product for All Hair Types | Salon-Quality Finish
- Price
- £1.50
- Rating
- 4.4/5
- Reviews
- 554
- Age
- 1y ago
Garnier Method for Curls Shape Refresh Spray Curls Look Moisturised & Defined Curl Refresher Spray Designed for All Curl Types Including Type 4 Coils Vegan Formula 150ml
- Price
- £4.05
- Rating
- 4.4/5
- Reviews
- 515
- Age
- 1y ago
Got2b Got Curlz Define & Protect Curl Spray 150ml Curl Defining Heat Protection Spray for Curly & Wavy Hair Frizz Control Lightweight Leave-In Styling Spray
- Price
- £5.46
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 falling
Sellers
138
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
6%
- Creightons45%
- CANTU15%
- Garnier15%
- John Frieda7%
- Umberto Giannini6%
- Creightons Frizz No More5%
- Open — no brand owns it (3 brands, 6%)
Curl Spray demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug · busiest ÷ quietest = 1.6×
Top Curl Spray search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- curl spray28K/yr
- frizz no more16K/yr
- curl refresher spray16K/yr
- curly hair spray10K/yr
- creightons frizz no more10K/yr
- curl refresh spray5K/yr
- curling spray6K/yr
- curl reviving spray5K/yr
- curl spray for curly hair5K/yr
- hair curl spray3K/yr
What reviews say buyers love and hate about Curl Spray
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Beautifully defined curls”
“Excellent product performance”
“Beautiful fragrance”
“are affordable too”
“this brings the curls back so beautifully”
What buyers complain about
56% of reviews“Leaves hair greasy”
“Horrible and sticky don't bother”
“my hair looking flat or messy”
“Too expensive”
“Didn't work for me”
Curl Spray return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
14%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Curl Spray questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
