curl spray
Skip itPrices mostly outside the sweet spot ($1.50–$7.36) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,465.31avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£54K£54K/yr · 105K searches
Avg price
Bad£4.23avg listing price — sweet spot $15–$100
Price range
Bad£1.50–£7.36cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, curl spray is a £54K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
curl spray market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £53K–£63K
- units × avg price
- Conversion rate
- 12.2%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 77%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
138
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
6%
- Creightons45%
- CANTU15%
- Garnier15%
- John Frieda7%
- Umberto Giannini6%
- Creightons Frizz No More5%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.8% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 1.6×
Top curl spray search terms
- curl spray28K/yr
- frizz no more16K/yr
- curl refresher spray16K/yr
- curly hair spray10K/yr
- creightons frizz no more10K/yr
- curl refresh spray5K/yr
- curling spray6K/yr
- curl reviving spray5K/yr
- curl spray for curly hair5K/yr
- hair curl spray3K/yr
Top curl spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Creightons Frizz No More Instant Curls Revitalising Spray 150ml Defines Curls Reduces Frizz & Adds Glossy Shine with Coconut & Camellia Oil | Colour-Kind All Hair Types
Creightons£2.344.4★2,329 rev
Cantu Comeback Curl Next Day Revitalizer 355ml
CANTU£4.834.4★7,182 rev
Garnier Method for Curls Shape Refresh Spray Curls Look Moisturised & Defined Curl Refresher Spray Designed for All Curl Types Including Type 4 Coils Vegan Formula 150ml
Garnier£4.054.4★515 rev
Frizz No More 7 in 1 Miracle Spray All-in-One Hair Treatment
Creightons£3.274.3★392 rev
John Frieda Frizz Ease Dream Curls Styling Spray 200ml. Curl Hold Spray for Wavy Hair with Curl Refresher Care Soft Definition and Anti Frizz Control
John Frieda£5.054.6★86 rev
Newest
by launch dateJohn Frieda Frizz Ease Dream Curls Styling Spray 200ml. Curl Hold Spray for Wavy Hair with Curl Refresher Care Soft Definition and Anti Frizz Control
John Frieda£5.0586 rev
Frizz No More 7 in 1 Miracle Spray All-in-One Hair Treatment
Creightons£3.27392 rev
Frizz No More Smoothing Finishing Cream | Flyaway Tamer | Slick Back Hair Styler | Lightweight Hair Styling Product for All Hair Types | Salon-Quality Finish
Creightons Frizz No More£1.50554 rev
Garnier Method for Curls Shape Refresh Spray Curls Look Moisturised & Defined Curl Refresher Spray Designed for All Curl Types Including Type 4 Coils Vegan Formula 150ml
Garnier£4.05515 rev
Got2b Got Curlz Define & Protect Curl Spray 150ml Curl Defining Heat Protection Spray for Curly & Wavy Hair Frizz Control Lightweight Leave-In Styling Spray
Got2B£5.4656 rev
Trending
90-day click momentumJohn Frieda Frizz Ease Dream Curls Styling Spray 200ml. Curl Hold Spray for Wavy Hair with Curl Refresher Care Soft Definition and Anti Frizz Control
John Frieda£5.054.6★
Garnier Method for Curls Shape Refresh Spray Curls Look Moisturised & Defined Curl Refresher Spray Designed for All Curl Types Including Type 4 Coils Vegan Formula 150ml
Garnier£4.054.4★
Mini U Wild Blueberry Curl Activator for Curly Hair - Blueberry Scented Kids Hair Spray with Aloe Vera For Frizz Control & Fluffy Flyaways - 250 ml
Mini-U£4.994.1★
Creightons Frizz No More Instant Curls Revitalising Spray 150ml Defines Curls Reduces Frizz & Adds Glossy Shine with Coconut & Camellia Oil | Colour-Kind All Hair Types
Creightons£2.344.4★
Umberto Giannini Curl Jelly Refresh - Curl Refreshing Styling Spray for Zero Frizz Defined Curls - Moisturising Spray & Scrunch Curl and Wavy Hair Styling
Umberto Giannini£7.364.3★
What buyers say about curl spray
What buyers praise and complain about, mined from review topics.What buyers love
“Beautifully defined curls”
“Excellent product performance”
“Beautiful fragrance”
“are affordable too”
“this brings the curls back so beautifully”
“Smooths”
“Easy to use”
“This works really well at controlling my curls”
“Does the job”
“Works fine”
What buyers complain about
“Leaves hair greasy”
“Horrible and sticky don't bother”
“my hair looking flat or messy”
“Too expensive”
“Didn't work for me”
“ALLERGIC REACTION”
“No good for frizzy curly hair”
“Smell is very chemically not nice at all dont know what half of these reviews are talking about”
“This product is no way from 99% aloe Vera”
“No wonder it was cheap”
Top return reasons
Common questions
- Is curl spray profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the curl spray niche?
- 9 brands and 138 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in curl spray?
- Top complaints mined from reviews: Oily/Greasy, Adhesion/Stickiness, Hair Related. The return rate is 0.0%.
- When does demand for curl spray peak?
- Demand peaks in Jul–Aug; the busiest month runs 1.6× the quietest.
- What does it cost to enter the curl spray niche?
- Listings span £1.50–£7.36; the average listing price is £4.23 (sweet spot $15–$100). The average incumbent carries 1,465 reviews — the moat a new listing must climb.