Curl Gel
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 92% of clicks, so Curl Gel is a Maybe.
- Flapen Score
- 50 / 100Top 34% of 2,481 Beauty niches · +3 vs the category median of 4750
- Market size
- £417K/yr792K searches / yr
- 90-day growth
- +11.1%search demand this quarter
- Competition
- 55%top-5 click share · 9 brands · 115 sellers
Flapen Score
Curl Gel against its category
The dotted line is the Beauty average. Past it, Curl Gel is stronger. Inside it, weaker.
Market
The Curl Gel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Curl Gel 792K times last year and spent an estimated £417K. The top 5 brands take 92% of clicks. Demand peaks in Jul. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 792K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £417K a year.
- Searches, last 12 months
- 792K
- Growth, 90 days vs prior 90
- +11.1%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £417Ka year
- Peak month
- July2.1× the quietest month
- Top search term
- umberto giannini266K searches a year
02 · Price
A sale here is worth £9.60.
Listings sell for £9.60 on average, from £2.16 to £21.81. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £9.60 that is £10K to £12K a year per listing.
- Average price
- £9.60under the $15 to $100 sweet spot
- Price range
- £2.16–£21.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £10K–£12K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #69 within Shampoos & Conditioners. It carries 4,895 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 90%
- Out of stock, average day
- 5.0%
- Average rank
- #69in Shampoos & Conditioners
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,895per listing
- Listings tracked
- 21
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Curl Gel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
115
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
55%
Top 20: 98%
Open market
6%
- Brand 175%
- Brand 27%
- Brand 35%
- Brand 44%
- Brand 53%
- Brand 62%
- Open — no brand owns it (3 brands, 6%)
Demand
Curl Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.1×
Search terms
Top Curl Gel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- umberto giannini266K/yr
- umberto giannini curl jelly120K/yr
- curl gel83K/yr
- curl jelly76K/yr
- curly hair gel60K/yr
- umberto giannini curl cream31K/yr
- curl jelly umberto giannini26K/yr
- umberto giannini curl21K/yr
- camille rose curl maker16K/yr
- cantu gel13K/yr
Reviews and returns
What reviews say buyers love and hate about Curl Gel
We read the reviews and the return reasons for every product selling here.
“it leaves white flakes in my hair which is really annoying”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curl Gel questions
Answered from the same tracked data.