Is curl gel profitable to sell on Amazon United Kingdom?

The niche generates £417K/yr across 21 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +11.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the curl gel niche?

9 brands and 115 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in curl gel?

Top complaints mined from reviews: Hair Related, Smell, Adhesion/Stickiness. The return rate is 0.1%.

When does demand for curl gel peak?

Demand peaks in Jul; the busiest month runs 2.1× the quietest.

What does it cost to enter the curl gel niche?

Listings span £2.16–£21.81; the average listing price is £9.60 (sweet spot $15–$100). The average incumbent carries 4,895 reviews — the moat a new listing must climb.

curl gel

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£417K

£417K/yr · 792K searches

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+11.1%

90-day search growth — must beat 0% to launch

Price range

Okay£2.16–£21.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£9.60

avg listing price — sweet spot $15–$100

Review moat

Bad4,894.95

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad92%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, curl gel is a £417K/yr Amazon United Kingdom market (792K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

curl gel market data

Units sold / yr: 40K–50K; avg 1,000–1,250/product
Revenue / yr: £384K–£480K; units × avg price
Conversion rate: 5.5%
Avg BSR: #69
Page quality: 0%
Prime: 90%
Sponsored: 86%
Out of stock: 5.0%
Avg brand age: 60 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

115

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

Umberto Giannini75%
Camille Rose7%
CANTU5%
John Frieda4%
Got2B3%
Eco Style2%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.1% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.1×

Open Trend

Top curl gel search terms

umberto giannini266K/yr +5.7%2.2% conv.
umberto giannini curl jelly120K/yr +31.1%7.9% conv.
curl gel83K/yr +4.6%5.0% conv.
curl jelly76K/yr +24.4%7.4% conv.
curly hair gel60K/yr +13.4%5.0% conv.
umberto giannini curl cream31K/yr +6.0%4.9% conv.
curl jelly umberto giannini26K/yr +12.8%7.0% conv.
umberto giannini curl21K/yr +12.2%2.9% conv.
camille rose curl maker16K/yr -4.2%11.5% conv.
cantu gel13K/yr -3.4%3.2% conv.

All search terms

Top curl gel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Umberto Giannini Curl Jelly Scrunching Jelly Vegan & Cruelty Free Frizz Styling Curl Control Hair Gel for Curly or Wavy Hair

Umberto Giannini£6.954.4★4,916 rev

Umberto Giannini Curl Jelly Scrunching Jelly Vegan & Cruelty Free Frizz Solution Gel for Curly or Wavy Hair XL 500 ml

Umberto Giannini£12.634.7★160 rev

Camille Rose Curl Maker and Hair Defining Jelly Marshmallow and Agave Leaf Extract 355 ml (Pack of 1)

Camille Rose£10.944.4★6,893 rev

Umberto Giannini Curl Jelly Shampoo & Conditioner - Jelly Wash & Jelly Care - Vegan Cruelty Free & Sulfate Free for Curly or Wavy Hair - No Frizz

Umberto Giannini£13.114.4★433 rev

Umberto Giannini Curl Jelly Scrunching Jelly Limited-Edition 200 ML

Umberto Giannini£6.854.3★88 rev

Newest

by launch date

John Frieda Frizz Ease Dream Curls Hydrating Jelly 200ml

John Frieda£5.0077 rev

6mo ago

got2b Curlz Defining Curl Jelly 150ml Lightweight Hold for Wavy Curly & Coily Hair Styling Jelly with Frizz Control & Bounce No Crunch Vegan & Silicone-Free Formula

Got2B£4.2933 rev

8mo ago

Umberto Giannini Bergamot & Sandalwood Fragrance Edition Curl Jelly 200ml Lightweight Gel for Natural Long-Lasting Definition For Waves Curls & Coils

Umberto Giannini£7.6319 rev

8mo ago

Umberto Giannini Curl Jelly Scrunching Jelly Vegan & Cruelty Free Frizz Solution Gel for Curly or Wavy Hair XL 500 ml

Umberto Giannini£12.63160 rev

11mo ago

Umberto Giannini Curl Jelly Scrunching Jelly Limited-Edition 200 ML

Umberto Giannini£6.8588 rev

12mo ago

What buyers say about curl gel

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Great curl products”

Suitability Curly Hair13%

“Amazing for curly hair”

Smell12%

“Fab smell”

Value For Money9%

“VALUE FOR MONEY”

Moist/Dry5%

“Amazing results — hydrated”

Hair Styling4%

“Perfect curls”

Hair Growth4%

“it is a good recommendation for hair growth”

Ease Of Use3%

“Easy to use”

Soft Feel3%

“My hair feels soft”

Weight Light3%

“The formula feels lightweight”

What buyers complain about

Hair Related7%

“it leaves white flakes in my hair which is really annoying”

Smell7%

“I find the smell too strong”

Adhesion/Stickiness6%

“stickier than I would like”

Moist/Dry5%

“Didnt get nice look so dry”

Value For Money5%

“So value for money isn't great”

Suitability Curly Hair4%

“So this stuff will not make your hair more or less curly”

Oily/Greasy4%

“left hair feeling sticky and greasy and did nothing for frizz”

Suitability Short Hair3%

“Almost not worth putting it in your hair”

Leak-Proof3%

“which makes it continuously leak”

Texture/Consistency-Overall3%

“The texture is akin to a slightly runny hair gel”

Top return reasons

Leak-Proof21%

Motor Power12%

Advertised Vs Actual Product9%

Functionality-Overall9%

Adhesion/Stickiness6%

Size-Overall6%

Smell5%

Suitability Short Hair5%

Defective Material/Parts5%

Value For Money3%

Common questions

Is curl gel profitable to sell on Amazon United Kingdom?: The niche generates £417K/yr across 21 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +11.1%. Flapen's verdict: Worth a look (50/100).
How competitive is the curl gel niche?: 9 brands and 115 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in curl gel?: Top complaints mined from reviews: Hair Related, Smell, Adhesion/Stickiness. The return rate is 0.1%.
When does demand for curl gel peak?: Demand peaks in Jul; the busiest month runs 2.1× the quietest.
What does it cost to enter the curl gel niche?: Listings span £2.16–£21.81; the average listing price is £9.60 (sweet spot $15–$100). The average incumbent carries 4,895 reviews — the moat a new listing must climb.