Curl Gel
Curl Gel shows low returns (0.1%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Flapen Score
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Is Curl Gel profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Curl Gel is a £417K/yr Amazon United Kingdom market (792K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul. Verdict: Worth a look — 50/100.
Curl Gel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +11.1% over the last 90 days and 5.5% of searches end in a purchase.
£417K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 21 products
Top Curl Gel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Umberto Giannini Curl Jelly Scrunching Jelly Vegan & Cruelty Free Frizz Styling Curl Control Hair Gel for Curly or Wavy Hair
- Price
- £6.95
- Rating
- 4.4/5
- Reviews
- 4,916
- Age
- 9y ago
Umberto Giannini Curl Jelly Scrunching Jelly Vegan & Cruelty Free Frizz Solution Gel for Curly or Wavy Hair XL 500 ml
- Price
- £12.63
- Rating
- 4.7/5
- Reviews
- 160
- Age
- 11mo ago
Camille Rose Curl Maker and Hair Defining Jelly Marshmallow and Agave Leaf Extract 355 ml (Pack of 1)
- Price
- £10.94
- Rating
- 4.4/5
- Reviews
- 6,893
- Age
- 12y ago
Umberto Giannini Curl Jelly Shampoo & Conditioner - Jelly Wash & Jelly Care - Vegan Cruelty Free & Sulfate Free for Curly or Wavy Hair - No Frizz
- Price
- £13.11
- Rating
- 4.4/5
- Reviews
- 433
- Age
- 4y ago
Umberto Giannini Curl Jelly Scrunching Jelly Limited-Edition 200 ML
- Price
- £6.85
- Rating
- 4.3/5
- Reviews
- 88
- Age
- 12mo ago
Trending
90-day click momentum
Umberto Giannini Curl Whip Curl Activating Mousse Vegan & Cruelty Free Frizz Solution Mousse for Curly or Wavy Hair 200 ml
- Price
- £7.59
- Rating
- 4.4/5
- Reviews
- 650
- Age
- 9y ago
got2b Curlz Defining Curl Jelly 150ml Lightweight Hold for Wavy Curly & Coily Hair Styling Jelly with Frizz Control & Bounce No Crunch Vegan & Silicone-Free Formula
- Price
- £4.29
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 8mo ago
John Frieda Frizz Ease Dream Curls Hydrating Jelly 200ml
- Price
- £5.00
- Rating
- 4.3/5
- Reviews
- 77
- Age
- 6mo ago
Umberto Giannini Curl Jelly Scrunching Jelly Limited-Edition 200 ML
- Price
- £6.85
- Rating
- 4.3/5
- Reviews
- 88
- Age
- 12mo ago
Umberto Giannini Creme De Curl Curl Cream Vegan & Cruelty Free for Defining all Curly Hair 150 ml
- Price
- £7.64
- Rating
- 4.5/5
- Reviews
- 540
- Age
- 9y ago
Newest
by launch dateJohn Frieda Frizz Ease Dream Curls Hydrating Jelly 200ml
- Price
- £5.00
- Rating
- 4.3/5
- Reviews
- 77
- Age
- 6mo ago
got2b Curlz Defining Curl Jelly 150ml Lightweight Hold for Wavy Curly & Coily Hair Styling Jelly with Frizz Control & Bounce No Crunch Vegan & Silicone-Free Formula
- Price
- £4.29
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 8mo ago
Umberto Giannini Bergamot & Sandalwood Fragrance Edition Curl Jelly 200ml Lightweight Gel for Natural Long-Lasting Definition For Waves Curls & Coils
- Price
- £7.63
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 8mo ago
Umberto Giannini Curl Jelly Scrunching Jelly Vegan & Cruelty Free Frizz Solution Gel for Curly or Wavy Hair XL 500 ml
- Price
- £12.63
- Rating
- 4.7/5
- Reviews
- 160
- Age
- 11mo ago
Umberto Giannini Curl Jelly Scrunching Jelly Limited-Edition 200 ML
- Price
- £6.85
- Rating
- 4.3/5
- Reviews
- 88
- Age
- 12mo ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
115
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
55%
Top 20: 98%
Open market
6%
- Umberto Giannini75%
- Camille Rose7%
- CANTU5%
- John Frieda4%
- Got2B3%
- Eco Style2%
- Open — no brand owns it (3 brands, 6%)
Curl Gel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 2.1×
Top Curl Gel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- umberto giannini266K/yr
- umberto giannini curl jelly120K/yr
- curl gel83K/yr
- curl jelly76K/yr
- curly hair gel60K/yr
- umberto giannini curl cream31K/yr
- curl jelly umberto giannini26K/yr
- umberto giannini curl21K/yr
- camille rose curl maker16K/yr
- cantu gel13K/yr
What reviews say buyers love and hate about Curl Gel
What buyers mention most, as a share of all reviews.
What buyers love
69% of reviews“Great curl products”
“Amazing for curly hair”
“Fab smell”
“VALUE FOR MONEY”
“Amazing results — hydrated”
What buyers complain about
46% of reviews“it leaves white flakes in my hair which is really annoying”
“I find the smell too strong”
“stickier than I would like”
“Didnt get nice look so dry”
“So value for money isn't great”
Curl Gel return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
18%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Curl Gel questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
