Is curl cream profitable to sell on Amazon United Kingdom?

The niche generates £328K/yr across 14 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the curl cream niche?

10 brands and 71 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in curl cream?

Top complaints mined from reviews: Hair Related, Value For Money, Functionality-Overall. The return rate is 0.1%.

When does demand for curl cream peak?

Demand peaks in Feb–Apr–Dec; the busiest month runs 6.3× the quietest.

What does it cost to enter the curl cream niche?

Listings span £4.74–£42.67; the average listing price is £12.51 (sweet spot $15–$100). The average incumbent carries 5,951 reviews — the moat a new listing must climb.

curl cream

Worth a look

Shows low returns (0.1%), but a concentrated shelf (top 5 take 80% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£4.74–£42.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.51

avg listing price — sweet spot $15–$100

Market size

Good£328K

£328K/yr · 246K searches

Growth

Okay+8.0%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,950.71

avg incumbent reviews — the moat a new listing must climb

Competition

Bad80%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United Kingdom niche tracking, curl cream is a £328K/yr Amazon United Kingdom market (246K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Feb–Apr–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

curl cream market data

Units sold / yr: 20K–25K; avg 1,500–2,000/product
Revenue / yr: £250K–£313K; units × avg price
Conversion rate: 10.7%
Avg BSR: #76
Page quality: 0%
Prime: 86%
Sponsored: 93%
Out of stock: 1.7%
Avg brand age: 56 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 flat

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

BSSET28%
wavy24%
Slick Gorilla23%
CANTU10%
BASED BODYWORKS6%
Only Curls3%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.

Peak months: Feb, Apr, Dec · busiest ÷ quietest = 6.3×

Open Trend

Top curl cream search terms

curl cream men38K/yr +0.9%9.3% conv.
based curl cream30K/yr +25.9%1.6% conv.
bsset curl cream34K/yr -1.7%15.0% conv.
wavy16K/yr +73.5%12.3% conv.
wavy curl cream14K/yr +51.7%12.4% conv.
mens curl cream17K/yr -1.7%9.3% conv.
slick gorilla curl cream18K/yr -21.4%25.9% conv.
curling cream men14K/yr -5.5%9.4% conv.
wave cream8K/yr +51.5%0.9% conv.
best curl cream16K/yr -41.5%6.7% conv.

All search terms

Top curl cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BSSET Defining Curl Cream with Jamaican Black Castor Oil and Olive Oil - 250ml

BSSET£10.374.3★427 rev

Wavy Everyday Curl Cream for Men Lightweight Curl Styling Cream with Natural Hold Frizz Control Textured Definition Naturally Scented with Lemon Pepper Clary & Geranium

wavy£21.854.2★40 rev

Slick Gorilla Curl Cream for Men Curl Defining Styler Light Hold 100ml

Slick Gorilla£10.494.3★742 rev

BASED BODYWORKS All-Natural Curl Crem: Defines Curls Controls Frizz Medium Fixing All Day Hydrates and Nourishes with Agave Silk Protein and Castor Oil

BASED BODYWORKS£42.674.5★472 rev

Cantu Moisturizing Curl Activator Cream 355ml ( Pack of 1)

CANTU£4.744.4★29,923 rev

Newest

by launch date

Wavy Everyday Curl Cream for Men Lightweight Curl Styling Cream with Natural Hold Frizz Control Textured Definition Naturally Scented with Lemon Pepper Clary & Geranium

wavy£21.8540 rev

4mo ago

Only Curls Mens Expert Curl Creme 100ml Leave-In Styling Cream for Defined Frizz-Free Soft & Flexible Curls Hydrates Smooths & Nourishes Wavy Curly & Permed Hair Sea Salt & Wild Mint Scent

Only Curls£12.3937 rev

4mo ago

NISHMAN Curl Cream for Men 200ml Defining Hair Cream for Curly & Wavy Hair - Leave-In Conditioning Styling Product - Anti-Frizz Smoothing Cream for Prominent Curls

nishman£8.7331 rev

11mo ago

BASED BODYWORKS All-Natural Curl Crem: Defines Curls Controls Frizz Medium Fixing All Day Hydrates and Nourishes with Agave Silk Protein and Castor Oil

BASED BODYWORKS£42.67472 rev

12mo ago

BSSET Sea Salt Pomade 100ml - Strong Hold and Matte Finish for Thickening and Sculpting Hair

BSSET£10.45185 rev

1y ago

What buyers say about curl cream

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Excellent product”

Smell16%

“The scent is fresh”

Suitability Curly Hair12%

“Great for curly hair”

Hair Styling7%

“brings out my curls well this is my 5th time purchasing”

Value For Money6%

“Good value”

Moist/Dry4%

“Moisturising product”

Durability3%

“Longevity”

Texture/Consistency-Overall3%

“Decent texture”

Ease Of Use3%

“Easy to use”

Advertised Vs Actual Product2%

“does the job”

What buyers complain about

Hair Related9%

“Caused my hair to stick out oddly”

Value For Money8%

“Bit expensive”

Functionality-Overall6%

“Doesn't work for me”

Smell5%

“the smell is devine”

Adhesion/Stickiness5%

“Sticky”

Suitability Short Hair4%

“don't like the feel in my hair”

Oily/Greasy4%

“It made my sons hair really greasy”

Suitability Curly Hair3%

“Does not define curls”

Strength3%

“not that strong of a hold”

Suitability Long Hair3%

“Doesnt work for medium length hair”

Top return reasons

Functionality-Overall19%

Advertised Vs Actual Product9%

Leak-Proof8%

Suitability Short Hair7%

Defective Material/Parts5%

Quality-Overall5%

Smell4%

Oily/Greasy3%

Value For Money3%

Adhesion/Stickiness3%

Common questions

Is curl cream profitable to sell on Amazon United Kingdom?: The niche generates £328K/yr across 14 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the curl cream niche?: 10 brands and 71 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in curl cream?: Top complaints mined from reviews: Hair Related, Value For Money, Functionality-Overall. The return rate is 0.1%.
When does demand for curl cream peak?: Demand peaks in Feb–Apr–Dec; the busiest month runs 6.3× the quietest.
What does it cost to enter the curl cream niche?: Listings span £4.74–£42.67; the average listing price is £12.51 (sweet spot $15–$100). The average incumbent carries 5,951 reviews — the moat a new listing must climb.