Curl Cream
Curl Cream shows low returns (0.1%), but a concentrated shelf (top 5 take 80% of clicks) keeps it on the watch list.
Flapen Score
Top 26% of 2,481 Beauty niches · +5 vs the category median of 47
Is Curl Cream profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Curl Cream is a £328K/yr Amazon United Kingdom market (246K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Feb–Apr–Dec. Verdict: Worth a look — 52/100.
Curl Cream: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +8.0% over the last 90 days and 10.7% of searches end in a purchase.
£328K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 14 products
Top Curl Cream products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BSSET Defining Curl Cream with Jamaican Black Castor Oil and Olive Oil - 250ml
- Price
- £10.37
- Rating
- 4.3/5
- Reviews
- 427
- Age
- 2y ago
Wavy Everyday Curl Cream for Men Lightweight Curl Styling Cream with Natural Hold Frizz Control Textured Definition Naturally Scented with Lemon Pepper Clary & Geranium
- Price
- £21.85
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 4mo ago
Slick Gorilla Curl Cream for Men Curl Defining Styler Light Hold 100ml
- Price
- £10.49
- Rating
- 4.3/5
- Reviews
- 742
- Age
- 2y ago
BASED BODYWORKS All-Natural Curl Crem: Defines Curls Controls Frizz Medium Fixing All Day Hydrates and Nourishes with Agave Silk Protein and Castor Oil
- Price
- £42.67
- Rating
- 4.5/5
- Reviews
- 472
- Age
- 12mo ago
Cantu Moisturizing Curl Activator Cream 355ml ( Pack of 1)
- Price
- £4.74
- Rating
- 4.4/5
- Reviews
- 29,923
- Age
- 11y ago
Trending
90-day click momentumWavy Everyday Curl Cream for Men Lightweight Curl Styling Cream with Natural Hold Frizz Control Textured Definition Naturally Scented with Lemon Pepper Clary & Geranium
- Price
- £21.85
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 4mo ago
BSSET Sea Salt Pomade 100ml - Strong Hold and Matte Finish for Thickening and Sculpting Hair
- Price
- £10.45
- Rating
- 4.3/5
- Reviews
- 185
- Age
- 1y ago
Only Curls Mens Expert Curl Creme 100ml Leave-In Styling Cream for Defined Frizz-Free Soft & Flexible Curls Hydrates Smooths & Nourishes Wavy Curly & Permed Hair Sea Salt & Wild Mint Scent
- Price
- £12.39
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 4mo ago
BASED BODYWORKS All-Natural Curl Crem: Defines Curls Controls Frizz Medium Fixing All Day Hydrates and Nourishes with Agave Silk Protein and Castor Oil
- Price
- £42.67
- Rating
- 4.5/5
- Reviews
- 472
- Age
- 12mo ago
BSSEET Defining Curl Cream With Jamaican Black Castor Oil and Olive Oil 250ml
- Price
- £11.80
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 1y ago
Newest
by launch dateWavy Everyday Curl Cream for Men Lightweight Curl Styling Cream with Natural Hold Frizz Control Textured Definition Naturally Scented with Lemon Pepper Clary & Geranium
- Price
- £21.85
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 4mo ago
Only Curls Mens Expert Curl Creme 100ml Leave-In Styling Cream for Defined Frizz-Free Soft & Flexible Curls Hydrates Smooths & Nourishes Wavy Curly & Permed Hair Sea Salt & Wild Mint Scent
- Price
- £12.39
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 4mo ago
NISHMAN Curl Cream for Men 200ml Defining Hair Cream for Curly & Wavy Hair - Leave-In Conditioning Styling Product - Anti-Frizz Smoothing Cream for Prominent Curls
- Price
- £8.73
- Rating
- 4.1/5
- Reviews
- 31
- Age
- 11mo ago
BASED BODYWORKS All-Natural Curl Crem: Defines Curls Controls Frizz Medium Fixing All Day Hydrates and Nourishes with Agave Silk Protein and Castor Oil
- Price
- £42.67
- Rating
- 4.5/5
- Reviews
- 472
- Age
- 12mo ago
BSSET Sea Salt Pomade 100ml - Strong Hold and Matte Finish for Thickening and Sculpting Hair
- Price
- £10.45
- Rating
- 4.3/5
- Reviews
- 185
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
Brands
10 flat
Sellers
71
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
7%
- BSSET28%
- wavy24%
- Slick Gorilla23%
- CANTU10%
- BASED BODYWORKS6%
- Only Curls3%
- Open — no brand owns it (4 brands, 7%)
Curl Cream demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Apr, Dec · busiest ÷ quietest = 6.3×
Top Curl Cream search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- curl cream men38K/yr
- based curl cream30K/yr
- bsset curl cream34K/yr
- wavy16K/yr
- wavy curl cream14K/yr
- mens curl cream17K/yr
- slick gorilla curl cream18K/yr
- curling cream men14K/yr
- wave cream8K/yr
- best curl cream16K/yr
What reviews say buyers love and hate about Curl Cream
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Excellent product”
“The scent is fresh”
“Great for curly hair”
“brings out my curls well this is my 5th time purchasing”
“Good value”
What buyers complain about
49% of reviews“Caused my hair to stick out oddly”
“Bit expensive”
“Doesn't work for me”
“the smell is devine”
“Sticky”
Curl Cream return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
14%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Curl Cream questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
