Is Curl Activator profitable to sell on Amazon United Kingdom?

Flapen scores Curl Activator 38 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £73K a year across 14 tracked products. Search demand grew +4.9% in the last 90 days.

How competitive is the Curl Activator niche on Amazon United Kingdom?

4 brands and 83 sellers compete in Curl Activator on Amazon United Kingdom. The top 5 Curl Activator products take 74% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Curl Activator?

Curl Activator buyers on Amazon United Kingdom complain most about Adhesion/Stickiness, Hair Related, and Oily/Greasy. An estimated 0.0% of orders come back.

What does it cost to enter the Curl Activator niche?

Curl Activator sells for £6.41 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £4.74 to £10.09. The average product has 5,750 reviews, the count a new listing must catch up to.

Curl Activator

Fail

The top 5 brands take 100% of clicks, so Curl Activator is a Fail.

Flapen Score: 38
38 / 100Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Market size: £73K/yr98K searches / yr
90-day growth: +4.9%search demand this quarter
Competition: 74%top-5 click share · 4 brands · 83 sellers

Flapen Score

Curl Activator against its category

The dotted line is the Beauty average. Past it, Curl Activator is stronger. Inside it, weaker.

38Fail

This niche Category average

See the method

Market

The Curl Activator market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Curl Activator 98K times last year and spent an estimated £73K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months: 98K
Growth, 90 days vs prior 90: +4.9%
Conversion, latest week: 11.6%
Market size, estimated: £73Ka year
Top search term: curl activator22K searches a year

02 · Price

A sale here is worth £6.41.

Listings sell for £6.41 on average, from £4.74 to £10.09. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £6.41 that is £3K to £5K a year per listing.

Average price: £6.41under the $15 to $100 sweet spot
Price range: £4.74–£10.09
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 10K–13K
Units per listing a year: 500–750
Revenue per listing a year: £3K–£5K
Returns: 0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #677 within Shampoos & Conditioners. It carries 5,750 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings: 43%
Prime listings: 79%
Out of stock, average day: 0.0%
Average rank: #677in Shampoos & Conditioners
Average rating: 4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews: 5,750per listing
Listings tracked: 14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 65 months

Products

Top Curl Activator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Brand 156%
Brand 241%
Brand 32%
Brand 42%

Demand

Curl Activator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jun · busiest ÷ quietest = 2.5× · 11 of 12 months tracked

Search terms

Top Curl Activator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

curl activator22K/yr +9.1%4.4% conv.
cantu curl activator cream15K/yr +33.2%14.1% conv.
curl activator for curly hair10K/yr +4.5%5.8% conv.
curl activator for afro hair8K/yr +7.2%5.4% conv.
cantu curl activator5K/yr +11.7%14.6% conv.
sofnfree6K/yr +5.9%5.4% conv.
soft and free curl activator6K/yr -22.5%12.8% conv.
soft n free5K/yr -8.2%8.8% conv.
soft and free4K/yr -2.1%11.9% conv.
soft n free curl activator4K/yr +9.5%17.7% conv.

Reviews and returns

What reviews say buyers love and hate about Curl Activator

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Suitability Curly Hair”

10%of negative reviews mention “Adhesion/Stickiness”

<0.1%of orders come back, a rate Amazon rounds to zero

“Horribly Sticky”

A buyer, on “Adhesion/Stickiness”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Curl Activator questions

Answered from the same tracked data.

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