Curl Activator
FailThe top 5 brands take 100% of clicks, so Curl Activator is a Fail.
- Flapen Score
- 38 / 100Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 4738
- Market size
- £73K/yr98K searches / yr
- 90-day growth
- +4.9%search demand this quarter
- Competition
- 74%top-5 click share · 4 brands · 83 sellers
Flapen Score
Curl Activator against its category
The dotted line is the Beauty average. Past it, Curl Activator is stronger. Inside it, weaker.
Market
The Curl Activator market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Curl Activator 98K times last year and spent an estimated £73K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 11.6% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- +4.9%
- Conversion, latest week
- 11.6%
- Market size, estimated
- £73Ka year
- Top search term
- curl activator22K searches a year
02 · Price
A sale here is worth £6.41.
Listings sell for £6.41 on average, from £4.74 to £10.09. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £6.41 that is £3K to £5K a year per listing.
- Average price
- £6.41under the $15 to $100 sweet spot
- Price range
- £4.74–£10.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #677 within Shampoos & Conditioners. It carries 5,750 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 79%
- Out of stock, average day
- 0.0%
- Average rank
- #677in Shampoos & Conditioners
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,750per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Curl Activator products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cantu Moisturizing Curl Activator Cream 355ml ( Pack of 1)
- Price
- £4.74
- Rating
- 4.4/5
- Reviews
- 29,923
- Age
- 11y ago

Sofn free Curl Activator Lotion with Coconut Oil 1 Liter
- Price
- £8.73
- Rating
- 4.6/5
- Reviews
- 274
- Age
- 5y ago

Sof N Curl Lotion with Vitamin E and Panthenol 2-in-1 Activator for smooth & glossy curls 750 ml
- Price
- £7.21
- Rating
- 4.5/5
- Reviews
- 2,940
- Age
- 16y ago

SofnFree Moisturizer & Curl Activator for Natural Hair Soft Curls and Waves 11.83 fl oz / 350ml
- Price
- £5.27
- Rating
- 4.5/5
- Reviews
- 2,940
- Age
- 16y ago

Cantu Avocado Curl Activator Cream 355ml (Packaging may vary)
- Price
- £5.49
- Rating
- 4.5/5
- Reviews
- 3,581
- Age
- 6y ago
Trending
estimated 90-day click momentum
Cantu Weightless Smooth + Curl Cream 295ml
- Price
- £6.25
- Rating
- 4.3/5
- Reviews
- 1,405
- Age
- 1y ago

Cantu Coconut Curling Cream 340g (Packaging may vary)
- Price
- £5.04
- Rating
- 4.4/5
- Reviews
- 21,145
- Age
- 13y ago

SOF N FREE Curl Activator Smoothie Curly Hair Products Best Defining Curl Cream Hair Lotion with Coconut Oil Jamaican Black Castor Oil & Shea Butter 350 ml Sourced by Bronx International Ltd
- Price
- £6.03
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 1y ago

SofnFree Moisturizer & Curl Activator for Natural Hair Soft Curls and Waves 11.83 fl oz / 350ml
- Price
- £5.27
- Rating
- 4.5/5
- Reviews
- 2,940
- Age
- 16y ago

Cantu Comeback Curl Next Day Revitalizer 355ml
- Price
- £4.83
- Rating
- 4.4/5
- Reviews
- 7,182
- Age
- 11y ago
Newest
by launch date
SOF N FREE Curl Activator Smoothie Curly Hair Products Best Defining Curl Cream Hair Lotion with Coconut Oil Jamaican Black Castor Oil & Shea Butter 350 ml Sourced by Bronx International Ltd
- Price
- £6.03
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 1y ago

Cantu Weightless Smooth + Curl Cream 295ml
- Price
- £6.25
- Rating
- 4.3/5
- Reviews
- 1,405
- Age
- 1y ago

Sofn free Curl Activator Lotion with Coconut Oil 1 Liter
- Price
- £8.73
- Rating
- 4.6/5
- Reviews
- 274
- Age
- 5y ago

Cantu Avocado Curl Activator Cream 355ml (Packaging may vary)
- Price
- £5.49
- Rating
- 4.5/5
- Reviews
- 3,581
- Age
- 6y ago

SofnFree Curl Moisturizing Spray 350 ml + SofnFree Curl Activator Lotion 350ml Set Of 2
- Price
- £10.09
- Rating
- 4.3/5
- Reviews
- 148
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
83
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- CANTU56%
- SOF N' FREE41%
- Worlds Of Curls2%
- Magic & MNM2%
Demand
Curl Activator search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.5× · 11 of 12 months tracked
Search terms
Top Curl Activator search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- curl activator22K/yr
- cantu curl activator cream15K/yr
- curl activator for curly hair10K/yr
- curl activator for afro hair8K/yr
- cantu curl activator5K/yr
- sofnfree6K/yr
- soft and free curl activator6K/yr
- soft n free5K/yr
- soft and free4K/yr
- soft n free curl activator4K/yr
Reviews and returns
What reviews say buyers love and hate about Curl Activator
We read the reviews and the return reasons for every product selling here.
“Horribly Sticky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curl Activator questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









