Cupid
FailDemand is soft, at -58.6% this quarter, so Cupid is a Fail.
- Flapen Score
- 38 / 100Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 4738
- Market size
- £83K/yr130K searches / yr
- 90-day growth
- -58.6%search demand this quarter
- Competition
- 95%top-5 click share · 5 brands · 42 sellers
Flapen Score
Cupid against its category
The dotted line is the Beauty average. Past it, Cupid is stronger. Inside it, weaker.
Market
The Cupid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cupid 130K times last year and spent an estimated £83K. All 5 brands take every click. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -58.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.
- Searches, last 12 months
- 130K
- Growth, 90 days vs prior 90
- -58.6%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £83Ka year
- Peak month
- October3.3× the quietest month
- Top search term
- cupids hypnosis cologne for men42K searches a year
02 · Price
A sale here is worth £26.68.
Listings sell for £26.68 on average, from £9.34 to £77.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £26.68 that is £7K to £13K a year per listing.
- Average price
- £26.68inside the $15 to $100 sweet spot
- Price range
- £9.34–£77.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £7K–£13K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 31.5% of listings are out of stock. The average listing ranks #402 within Fragrances. It carries 1,533 reviews at 3.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 75%
- Out of stock, average day
- 31.5%
- Average rank
- #402in Fragrances
- Average rating
- 3.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,533per listing
- Listings tracked
- 8
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Cupid products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Brand 146%
- Brand 224%
- Brand 319%
- Brand 49%
- Brand 52%
- Open — no brand owns it (0%)
Demand
Cupid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Cupid search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cupids hypnosis cologne for men42K/yr
- cupid22K/yr
- cupid hypnosis cologne7K/yr
- cupids7K/yr
- cupids hypnosis5K/yr
- cupid cologne for men12K/yr
- cupid hypnosis10K/yr
- cupid perfume2K/yr
- cupids cologne7K/yr
- cupid cologne3K/yr
Reviews and returns
What reviews say buyers love and hate about Cupid
We read the reviews and the return reasons for every product selling here.
“Not good smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cupid questions
Answered from the same tracked data.









