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Cupid

soft demand (-58.6% this quarter) — Cupid doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47

Market size 21Growth 0Conversion 30Competition 4Returns 99Price range 88Avg price 95Brand share 0Review moat 50Quality gap 100
This niche Category average · 2,481 niches

Is Cupid profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cupid is a £83K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 38/100.

Cupid: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -58.6% over the last 90 days and 2.4% of searches end in a purchase.

£83K

revenue / yr

Units sold / yr4K
Search volume / yr-58.6%130K
Conversion rate2.4%
Avg price£26.68

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 42
Top-5 product click share95%
Open market0%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.3★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement88%
New entrants (1y)6· 0 succeeded
Avg rating3.3★
Avg reviews1,533

Top Cupid products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

£0£8K£17K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

5 falling

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • LEXICOCZ46%
  • Cupids24%
  • GYMMFK19%
  • Shefave9%
  • RawChemistry2%
  • Open — no brand owns it (0%)

Cupid demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume130KCVR2.4%Products8Brands5Top 5 Brands100%OOS Rate31.5%Rating3.3★Reviews1,533Avg BSR#402
7K5KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Top Cupid search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cupids hypnosis cologne for men42K/yr
  • cupid22K/yr
  • cupid hypnosis cologne7K/yr
  • cupids7K/yr
  • cupids hypnosis5K/yr
  • cupid cologne for men12K/yr
  • cupid hypnosis10K/yr
  • cupid perfume2K/yr
  • cupids cologne7K/yr
  • cupid cologne3K/yr

What reviews say buyers love and hate about Cupid

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Smell64%

Nice aroma

Quality-Overall11%

Good Kit

Durability5%

It dies down fine

Value For Money2%

Great value for money

What buyers complain about

91% of reviews
Smell40%

Not good smell

Advertised Vs Actual Product13%

False advertising

Dilute/Watery8%

Just water

Functionality-Overall8%

Pointless didnt work

Value For Money8%

Too expensive for what it is

Cupid return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

9%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
55%
2Quality-Overall
18%
3Durability
18%
4Advertised Vs Actual Product
9%

Common Cupid questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cupid 38/100 on Amazon United Kingdom — Skip it. The niche generates £83K/yr across 8 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -58.6% over the last 90 days.
Search demand for Cupid on Amazon United Kingdom peaks in Aug–Sep–Oct–Nov–Dec, where the busiest month runs 3.3× the quietest.