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Cupid

Fail

Demand is soft, at -58.6% this quarter, so Cupid is a Fail.

Flapen Score
38
38 / 100
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Market size
£83K/yr130K searches / yr
90-day growth
-58.6%search demand this quarter
Competition
95%top-5 click share · 5 brands · 42 sellers

Flapen Score

Cupid against its category

The dotted line is the Beauty average. Past it, Cupid is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cupid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cupid 130K times last year and spent an estimated £83K. All 5 brands take every click. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -58.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-58.6%
Conversion, latest week
2.4%
Market size, estimated
£83Ka year
Peak month
October3.3× the quietest month
Top search term
cupids hypnosis cologne for men42K searches a year

02 · Price

A sale here is worth £26.68.

Listings sell for £26.68 on average, from £9.34 to £77.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £26.68 that is £7K to £13K a year per listing.

Average price
£26.68inside the $15 to $100 sweet spot
Price range
£9.34–£77.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£7K–£13K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 31.5% of listings are out of stock. The average listing ranks #402 within Fragrances. It carries 1,533 reviews at 3.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
75%
Out of stock, average day
31.5%
Average rank
#402in Fragrances
Average rating
3.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,533per listing
Listings tracked
8

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Cupid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 146%
  • Brand 224%
  • Brand 319%
  • Brand 49%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Cupid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Cupid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cupids hypnosis cologne for men42K/yr
  • cupid22K/yr
  • cupid hypnosis cologne7K/yr
  • cupids7K/yr
  • cupids hypnosis5K/yr
  • cupid cologne for men12K/yr
  • cupid hypnosis10K/yr
  • cupid perfume2K/yr
  • cupids cologne7K/yr
  • cupid cologne3K/yr

Reviews and returns

What reviews say buyers love and hate about Cupid

We read the reviews and the return reasons for every product selling here.

64%of positive reviews mention “Smell”
40%of negative reviews mention “Smell”
0.2%of orders come back
“Not good smell”
A buyer, on “Smell”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Cupid questions

Answered from the same tracked data.