Is cupid profitable to sell on Amazon United Kingdom?

The niche generates £83K/yr across 8 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -58.6%. Flapen's verdict: Skip it (38/100).

How competitive is the cupid niche?

5 brands and 42 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in cupid?

Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Dilute/Watery. The return rate is 0.2%.

When does demand for cupid peak?

Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the cupid niche?

Listings span £9.34–£77.76; the average listing price is £26.68 (sweet spot $15–$100). The average incumbent carries 1,533 reviews — the moat a new listing must climb.

cupid

Skip it

Soft demand (-58.6% this quarter) — this niche doesn't clear our bar today.

Quality gap

Incredible3.3★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible£26.68

avg listing price — sweet spot $15–$100

Price range

Great£9.34–£77.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,533.38

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad£83K

£83K/yr · 130K searches

Competition

Bad95%

top-5 click share — a locked-up shelf

Growth

Bad-58.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier Quality Gap Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, cupid is a £83K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

cupid market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: £80K–£107K; units × avg price
Conversion rate: 2.4%
Avg BSR: #402
Page quality: 0%
Prime: 75%
Sponsored: 88%
Out of stock: 31.5%
Avg brand age: 31 months
Avg seller age: 177 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

LEXICOCZ46%
Cupids24%
GYMMFK19%
Shefave9%
RawChemistry2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 93 weeks — -58.6% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top cupid search terms

cupids hypnosis cologne for men42K/yr -54.9%4.2% conv.
cupid22K/yr -63.0%0.6% conv.
cupid hypnosis cologne7K/yr -30.8%2.2% conv.
cupids7K/yr -40.3%1.0% conv.
cupids hypnosis5K/yr -43.2%1.0% conv.
cupid cologne for men12K/yr -78.6%4.4% conv.
cupid hypnosis10K/yr -43.8%1.6% conv.
cupid perfume2K/yr +4.7%1.9% conv.
cupids cologne7K/yr -91.7%3.6% conv.
cupid cologne3K/yr -57.9%1.2% conv.

All search terms

Top cupid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mens Cologne Eau de Parfum New Upgraded Formula 3.0 Fresh & Long-Lasting Scent Pheromone Perfume for Men Boosts Charisma & Presence 50ml

LEXICOCZ£25.114.2★6 rev

Cupids Original Edp Hypnosis 2.0 Eau de Cologne with Pheromone Infusion for Scent Pheromone Perfume 50 ml

Cupids£77.763.6★4,102 rev

Cupid Hypnosis Cologne for Men 2.0 Upgraded Edition Pheromone perfume for Men Long-Lasting Fragrance Enhances Charm Perfect for Fathers Boyfriends and Husbands

GYMMFK£14.152.1★13 rev

Mens Cologne Eau de Parfum New Upgraded Formula 3.0 Fresh & Long-Lasting Scent Pheromone Perfume for Men Boosts Charisma & Presence

LEXICOCZ£24.650.0★0 rev

Mens Eau de Perfume Cu-pid Cologn-e for Mens Cupi-d Hypnosis Pheromone Cologne for Men Hypnosis Pheromones Perfume for Mens Lasting Romantic Cupids Charm Perfume Gift for Him

Shefave£9.343.0★3 rev

Newest

by launch date

Mens Cologne Eau de Parfum New Upgraded Formula 3.0 Fresh & Long-Lasting Scent Pheromone Perfume for Men Boosts Charisma & Presence 50ml

LEXICOCZ£25.116 rev

7mo ago

Mens Cologne Eau de Parfum New Upgraded Formula 3.0 Fresh & Long-Lasting Scent Pheromone Perfume for Men Boosts Charisma & Presence

LEXICOCZ£24.650 rev

7mo ago

Mens Cologne Eau de Parfum New Upgraded Formula 3.0 Fresh & Long-Lasting Scent Pheromone Perfume for Men Boosts Charisma & Presence 50ml

LEXICOCZ£24.900 rev

7mo ago

Mens Eau de Perfume Cu-pid Cologn-e for Mens Cupi-d Hypnosis Pheromone Cologne for Men Hypnosis Pheromones Perfume for Mens Lasting Romantic Cupids Charm Perfume Gift for Him

Shefave£9.343 rev

7mo ago

Cupid Hypnosis Cologne for Men 2.0 Upgraded Edition Pheromone perfume for Men Long-Lasting Fragrance Enhances Charm Perfect for Fathers Boyfriends and Husbands

GYMMFK£14.1513 rev

9mo ago

What buyers say about cupid

What buyers praise and complain about, mined from review topics.

What buyers love

Smell64%

“Nice aroma”

Quality-Overall11%

“Good Kit”

Durability5%

“It dies down fine”

Value For Money2%

“Great value for money”

What buyers complain about

Smell40%

“Not good smell”

Advertised Vs Actual Product13%

“False advertising”

Dilute/Watery8%

“Just water”

Functionality-Overall8%

“Pointless didnt work”

Value For Money8%

“Too expensive for what it is”

Quality-Overall4%

“not as good as the make out”

Size-Overall4%

“But very small size”

Durability3%

“it does not last long at all”

Natural Ingredients2%

“it's very synthetic”

Top return reasons

Smell55%

Quality-Overall18%

Durability18%

Advertised Vs Actual Product9%

Common questions

Is cupid profitable to sell on Amazon United Kingdom?: The niche generates £83K/yr across 8 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -58.6%. Flapen's verdict: Skip it (38/100).
How competitive is the cupid niche?: 5 brands and 42 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in cupid?: Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Dilute/Watery. The return rate is 0.2%.
When does demand for cupid peak?: Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the cupid niche?: Listings span £9.34–£77.76; the average listing price is £26.68 (sweet spot $15–$100). The average incumbent carries 1,533 reviews — the moat a new listing must climb.

cupid

cupid market data

Competition & brand share

Demand & seasonality

Top cupid search terms

Top cupid products on Amazon

Top sellers

Newest

Trending

What buyers say about cupid

What buyers love

What buyers complain about

Top return reasons

Common questions

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