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Crystal Deodorant

brand-locked demand (top 5 brands take 100% of clicks) — Crystal Deodorant doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 1,175 of 2,481 Beauty niches · on the category median

Market size 40Growth 56Conversion 97Competition 32Returns 100Price range 0Avg price 14Brand share 0Review moat 22Quality gap 65
This niche Category average · 2,481 niches

Is Crystal Deodorant profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Crystal Deodorant is a £206K/yr Amazon United Kingdom market (273K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Skip it — 47/100.

Crystal Deodorant: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +29.1% over the last 90 days and 14.6% of searches end in a purchase.

£206K

revenue / yr

Units sold / yr50K
Search volume / yr+29.1%273K
Conversion rate14.6%
Avg price£5.17

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 38
Top-5 product click share66%
Open market0%
Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews10,368

Top Crystal Deodorant products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

£0£21K£41K£62K£82K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Salt Of the Earth87%
  • PIT ROK11%
  • Crystal Essence2%

Crystal Deodorant demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume273KCVR14.6%Products18Brands3Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews10,368Avg BSR#30
9K7KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.7×

Top Crystal Deodorant search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • salt of the earth deodorant146K/yr
  • salt of the earth36K/yr
  • crystal deodorant20K/yr
  • pitrok deodorant16K/yr
  • salt deodorant12K/yr
  • pitrok10K/yr
  • salt rock deodorant4K/yr
  • alum stone deodorant6K/yr
  • salt of the earth crystal deodorant3K/yr
  • salt deodorant stick4K/yr

What reviews say buyers love and hate about Crystal Deodorant

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Smell33%

This is an amazing deodorant

Quality-Overall11%

high feedback on it

Durability6%

Lasts for months & very effective

Value For Money6%

the price is very good

Allergies5%

No irritation

What buyers complain about

72% of reviews
Smell22%

i started to smell like a fish in the ocean

Functionality-Overall14%

Does not do the job

Allergies11%

Still gives me a rash

Durability6%

Not really a lasting type

Value For Money5%

Waste of money

Common Crystal Deodorant questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Crystal Deodorant 47/100 on Amazon United Kingdom — Skip it. The niche generates £206K/yr across 18 tracked products. Search demand moved +29.1% over the last 90 days.
Search demand for Crystal Deodorant on Amazon United Kingdom peaks in Sep, where the busiest month runs 1.7× the quietest.