crystal deodorant
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+29.1%90-day search growth — must beat 0% to launch
Market size
Okay£206K£206K/yr · 273K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad10,367.89avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.17avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.39–£12.86cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, crystal deodorant is a £206K/yr Amazon United Kingdom market (273K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Skip it — 47/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 40K–50K
- avg 2,500–3,000/product
- Revenue / yr
- £207K–£259K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 14.6%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 173 days
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Salt Of the Earth87%
- PIT ROK11%
- Crystal Essence2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.1% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.7×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Salt of the Earth Natural Deodorant Crystal Classic - Fragrance Free - 90g
Salt Of the Earth£4.004.3★9,981 rev
Salt of the Earth - Natural Deodorant Roll On - Lavender & Vanilla - 100% Natural Origin Ingredients - Vegan -Suitable for Men Women & Kids - 75ml
Salt Of the Earth£4.474.3★12,534 rev
Salt of the Earth - Natural Deodorant Roll On - Amber & Sandalwood - 100% Natural Origin Ingredients - Vegan - Suitable for Men Women & Kids - 75ml
Salt Of the Earth£4.424.3★12,534 rev
Salt of the Earth - Natural Deodorant Roll On - Unscented - 100% Natural Origin Ingredients - Vegan - Suitable for Men Women & Kids - 75ml
Salt Of the Earth£3.954.3★12,534 rev
Salt of the Earth - Refillable Deodorant Spray - 100% Natural Origin Ingredients - Fragrance Free - Vegan - Smart Refillable Format - 100ml
Salt Of the Earth£3.964.3★12,914 rev
Newest
by launch date
Salt of the Earth - Natural Refillable Roll On Deodorant - Lavender & Vanilla - Vegan Formula with Long-Lasting Protection - Made in the UK - 75ml
Salt Of the Earth£5.10882 rev
Salt of the Earth - Natural Deodorant Roll On - Ocean & Coconut - 100% Natural Origin Ingredients - Vegan - Suitable for Men Women & Kids - 75ml
Salt Of the Earth£5.2912,534 rev
Salt of the Earth - Natural Deodorant Spray Refill - Unscented - 100% Natural Origin Ingredients - Vegan - Suitable for Men Women & Children - 500ml
Salt Of the Earth£12.862,896 rev
Salt of the Earth - Refillable Natural Deodorant Body Spray 100ml Certified Natural Origin Ingredients Vegan and Ocean Recycled Long-Lasting Odour Protection for Women & Men - Ocean & Coconut
Salt Of the Earth£4.7812,914 rev
Salt of the Earth - Natural Crystal Deodorant- Plastic Free Fragrance Free Vegan Leaping Bunny Approved - 100% Natural Origin Ingredients - Suitable for Women Men and Kids - Unscented - 75g
Salt Of the Earth£3.639,981 rev
Trending
90-day click momentumSalt of the Earth - Natural Deodorant Roll On - Unscented - 100% Natural Origin Ingredients - Vegan - Suitable for Men Women & Kids - 75ml
Salt Of the Earth£3.954.3★
Salt of the Earth - Natural Deodorant Roll On - Amber & Sandalwood - 100% Natural Origin Ingredients - Vegan - Suitable for Men Women & Kids - 75ml
Salt Of the Earth£4.424.3★
Salt of the Earth - Travel Sized Natural Deodorant Crystal - Fragrance Free Vegan Long Lasting Protection - Unscented - 50g
Salt Of the Earth£3.394.3★
Salt of the Earth - Refillable Natural Deodorant Body Spray 100ml Certified Natural Origin Ingredients Vegan and Ocean Recycled Long-Lasting Odour Protection for Women & Men - Ocean & Coconut
Salt Of the Earth£4.784.3★
Salt of the Earth - Natural Deodorant Roll On - Lavender & Vanilla - 100% Natural Origin Ingredients - Vegan -Suitable for Men Women & Kids - 75ml
Salt Of the Earth£4.474.3★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“This is an amazing deodorant”
“high feedback on it”
“Lasts for months & very effective”
“the price is very good”
“No irritation”
“Works very well”
“Ease to use”
“Keep dry”
“this was exactly what I needed”
“Application is super easy”
What buyers complain about
“i started to smell like a fish in the ocean”
“Does not do the job”
“Still gives me a rash”
“Not really a lasting type”
“Waste of money”
“It goes on a bit wet”
“Not as natural as I would have hoped”
“not great otherwise”
“Does not do what it promises”
“nor does the stick reduce”
Common questions
- Is crystal deodorant profitable to sell on Amazon United Kingdom?
- The niche generates £206K/yr across 18 tracked products. 90-day search growth is +29.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the crystal deodorant niche?
- 3 brands and 38 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in crystal deodorant?
- Top complaints mined from reviews: Smell, Functionality-Overall, Allergies. The return rate is 0.0%.
- When does demand for crystal deodorant peak?
- Demand peaks in Sep; the busiest month runs 1.7× the quietest.
- What does it cost to enter the crystal deodorant niche?
- Listings span £3.39–£12.86; the average listing price is £5.17 (sweet spot $15–$100). The average incumbent carries 10,368 reviews — the moat a new listing must climb.
Related niches in Beauty
- 57mens shampooWorth a look
- 57bath spongeWorth a look
- 57deodorant womensLaunch it
- 57deodorant sticks for menWorth a look
- 57birthday hampers for womenWorth a look
- 57hand wash anti-bacterialLaunch it