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Crystal Deodorant

Fail

The top 5 brands take 100% of clicks, so Crystal Deodorant is a Fail.

Flapen Score
47
47 / 100
Ranks 1,175 of 2,481 Beauty niches · on the category median
Market size
£206K/yr273K searches / yr
90-day growth
+29.1%search demand this quarter
Competition
66%top-5 click share · 3 brands · 38 sellers

Flapen Score

Crystal Deodorant against its category

The dotted line is the Beauty average. Past it, Crystal Deodorant is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crystal Deodorant market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crystal Deodorant 273K times last year and spent an estimated £206K. All 3 brands take every click. Demand peaks in Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 14.6% of those searches ended in a purchase.

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved +29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £206K a year.

Searches, last 12 months
273K
Growth, 90 days vs prior 90
+29.1%
Conversion, latest week
14.6%
Market size, estimated
£206Ka year
Peak month
September1.7× the quietest month
Top search term
salt of the earth deodorant146K searches a year

02 · Price

A sale here is worth £5.17.

Listings sell for £5.17 on average, from £3.39 to £12.86. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £5.17 that is £13K to £16K a year per listing.

Average price
£5.17under the $15 to $100 sweet spot
Price range
£3.39–£12.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
£13K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Bath & Body. It carries 10,368 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#30in Bath & Body
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,368per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Crystal Deodorant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 211%
  • Brand 32%

Demand

Crystal Deodorant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Crystal Deodorant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salt of the earth deodorant146K/yr
  • salt of the earth36K/yr
  • crystal deodorant20K/yr
  • pitrok deodorant16K/yr
  • salt deodorant12K/yr
  • pitrok10K/yr
  • salt rock deodorant4K/yr
  • alum stone deodorant6K/yr
  • salt of the earth crystal deodorant3K/yr
  • salt deodorant stick4K/yr

Reviews and returns

What reviews say buyers love and hate about Crystal Deodorant

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Smell”
22%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“i started to smell like a fish in the ocean”
A buyer, on “Smell”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Crystal Deodorant questions

Answered from the same tracked data.