Cruella Wig

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -67.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months

56K

Growth, 90 days vs prior 90

-67.4%

Conversion, latest week

2.1%

Market size, estimated

£15Ka year

Peak month

October16.6× the quietest month

Top search term

black and white wig20K searches a year

Listings sell for £12.25 on average, from £5.58 to £21.19. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.25 that is £0 to £1K a year per listing.

Average price

£12.25under the $15 to $100 sweet spot

Price range

£5.58–£21.19

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

4.9%of orders · Amazon United Kingdom median 0.6%

71% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 21.0% of listings are out of stock. The average listing ranks #1,269 within Hair Extensions, Wigs & Accessories. It carries 428 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

96%

Out of stock, average day

21.0%

Average rank

#1,269in Hair Extensions, Wigs & Accessories

Average rating

4.07 starsAmazon United Kingdom average 4.36 stars

Average reviews

428per listing

Listings tracked

28

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months