Cream Eyeshadow
MaybeAn estimated 0.3% of orders come back. But products sell for $6.41 on average, outside the sweet spot, so Cream Eyeshadow is a Maybe.
- Flapen Score
- 57 / 100Top 11% of 2,481 Beauty niches · +10 vs the category median of 4757
- Market size
- £96K/yr354K searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 20%top-5 click share · 45 brands · 380 sellers
Flapen Score
Cream Eyeshadow against its category
The dotted line is the Beauty average. Past it, Cream Eyeshadow is stronger. Inside it, weaker.
Market
The Cream Eyeshadow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cream Eyeshadow 354K times last year and spent an estimated £96K. The top 5 brands take 59% of clicks. Demand peaks in Feb–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 354K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.
- Searches, last 12 months
- 354K
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £96Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- cream eyeshadow74K searches a year
02 · Price
A sale here is worth £6.41.
Listings sell for £6.41 on average, from £2.80 to £37.82. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £6.41 that is £641 to £2K a year per listing.
- Average price
- £6.41under the $15 to $100 sweet spot
- Price range
- £2.80–£37.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £641–£2K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
52% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #208 within Make-up. It carries 3,530 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 98%
- Out of stock, average day
- 4.7%
- Average rank
- #208in Make-up
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,530per listing
- Listings tracked
- 102
04 · Newcomers
1 of last year's 22 launches cleared the first-year sales bar.
22 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 22
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Cream Eyeshadow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Revlon Colorstay Creme Eye Shadow Longwear Blendable Matte Or Shimmer Eye Makeup With Applicator Brush In Rose Beige Praline (730)
- Price
- £6.17
- Rating
- 4.3/5
- Reviews
- 9,429
- Age
- 9y ago

Rimmel Magnifeyes Nude Edition Eyeshadow Palette 12 shade Cream
- Price
- £5.14
- Rating
- 4.6/5
- Reviews
- 9,225
- Age
- 8y ago

Oulac Shimmer Eyeshadow Pearl Finish| Pink Beige Eyeshadow & Highlighter Duo| Waterproof & Long-Lasting| Longwear Blendable Shimmer Eye Make-up | Vegan | 06g (P03) Seaside
- Price
- £4.70
- Rating
- 4.2/5
- Reviews
- 3,288
- Age
- 2y ago

MAX Factor 99350089535 Beauty Care Masterpiece Nude Palette Cappuchino for Adults Built for Daily Beauty and Care
- Price
- £7.05
- Rating
- 4.7/5
- Reviews
- 1,688
- Age
- 5y ago

Max Factor Masterpiece Mono Eyeshadow Magnetic Brown 06
- Price
- £3.14
- Rating
- 4.4/5
- Reviews
- 877
- Age
- 4y ago
Trending
estimated 90-day click momentum
Maybelline Waterproof Cream Eyeshadow Maybelline Color Tattoo Pots 24 Hour Long-Lasting Tattoo Intensity Smudge-Proof & Crease-Resistant Eye Makeup Ultra-Saturated Colour 65 Pink Gold 24h
- Price
- £3.76
- Rating
- 4.3/5
- Reviews
- 6,398
- Age
- 13y ago

Matte Brown Single Eyeshadow - Pressed Fine Powder Intensely Pigmented for Longwear Day & Night Looks Wet & Dry Application Suitable for All Skin Tones Mineral Oil Free (Coffee)
- Price
- £3.88
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 9mo ago

Cream Eyeshadow Palette - 8 Colors Eye Shadow Pallets for Women - Small Neutral Glitter Eyeshadow - Multi-use Shimmer Makeup Eyeshadow for Use as Colour Corrector Contour Concealer Highlighter
- Price
- £4.76
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 8mo ago

Rimmel Scandaleyes 5 Pan Eyeshadow Palette Rose Quartz
- Price
- £4.48
- Rating
- 4.5/5
- Reviews
- 1,386
- Age
- 4y ago

Max Factor Colour X-Pert Soft Touch Palette 004 Veiled Bronze
- Price
- £5.63
- Rating
- 4.3/5
- Reviews
- 1,562
- Age
- 5y ago
Newest
by launch date
Cream Eyeshadow Palette - 8 Colors Eye Shadow Pallets for Women - Small Neutral Glitter Eyeshadow - Multi-use Shimmer Makeup Eyeshadow for Use as Colour Corrector Contour Concealer Highlighter
- Price
- £4.76
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 8mo ago

Matte Brown Single Eyeshadow - Pressed Fine Powder Intensely Pigmented for Longwear Day & Night Looks Wet & Dry Application Suitable for All Skin Tones Mineral Oil Free (Coffee)
- Price
- £3.88
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 9mo ago

1pcs Brown Eyeshadow Palette Matte and Shimmer Neutral 9-Color Eye Shadow Palette with Nude Gold Eyeshadow - Multipurpose Highly Pigmented Cream Eyeshadows with Bronzer & Contour
- Price
- £3.18
- Rating
- 4.3/5
- Reviews
- 172
- Age
- 1y ago

LANGMANNI 8Pcs Eyeshadow Stick Gift Set Soft Smooth Cream With Matte Earth & Metal Colors Waterproof & Long-Lasting Beauty & Personal Care Eye Shadow Stick For Daily Makeup & Special Occasions (#B)
- Price
- £7.94
- Rating
- 3.9/5
- Reviews
- 596
- Age
- 2y ago

Rimmel WonderLast Shadow Stick 004 Soft Bubbles Easy To Apply One Swipe Eyeshadow Lasts All Day Ultra-Creamy Formula Buildable Smudgeproof Vegan
- Price
- £4.00
- Rating
- 4.3/5
- Reviews
- 854
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 20% of clicks, no more. An open shelf where new products get seen.
Brands
45 rising
Sellers
380
Est. top-5 brand share
59%
Top 20: 87%
Est. top-5 click share
20%
Top 20: 52%
Open market
38%
- Rimmel19%
- Max Factor18%
- Revlon12%
- Oulac5%
- Maybelline5%
- Essence Cosmetics3%
Demand
Cream Eyeshadow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Cream Eyeshadow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cream eyeshadow74K/yr
- brown eyeshadow63K/yr
- rimmel eyeshadow39K/yr
- cream eyeshadow for older skin37K/yr
- taupe eyeshadow20K/yr
- max factor eyeshadow27K/yr
- mac eyeshadow25K/yr
- essence eyeshadow7K/yr
- rimmel eye shadow8K/yr
- avon eyeshadow10K/yr
Reviews and returns
What reviews say buyers love and hate about Cream Eyeshadow
We read the reviews and the return reasons for every product selling here.
“Too dark”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cream Eyeshadow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









