Cream Eyeshadow
Cream Eyeshadow shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 11% of 2,481 Beauty niches · +10 vs the category median of 47
Is Cream Eyeshadow profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cream Eyeshadow is a £96K/yr Amazon United Kingdom market (354K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 57/100.
Cream Eyeshadow: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -7.0% over the last 90 days and 4.2% of searches end in a purchase.
£96K
revenue / yr
Who owns the niche?
The top 5 brands hold 59% of demand, so 41% of the market is open.
41%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 102 products
Top Cream Eyeshadow products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Revlon Colorstay Creme Eye Shadow Longwear Blendable Matte Or Shimmer Eye Makeup With Applicator Brush In Rose Beige Praline (730)
- Price
- £6.17
- Rating
- 4.3/5
- Reviews
- 9,429
- Age
- 9y ago
Rimmel Magnifeyes Nude Edition Eyeshadow Palette 12 shade Cream
- Price
- £5.14
- Rating
- 4.6/5
- Reviews
- 9,225
- Age
- 8y ago
Oulac Shimmer Eyeshadow Pearl Finish| Pink Beige Eyeshadow & Highlighter Duo| Waterproof & Long-Lasting| Longwear Blendable Shimmer Eye Make-up | Vegan | 06g (P03) Seaside
- Price
- £4.70
- Rating
- 4.2/5
- Reviews
- 3,288
- Age
- 2y ago
MAX Factor 99350089535 Beauty Care Masterpiece Nude Palette Cappuchino for Adults Built for Daily Beauty and Care
- Price
- £7.05
- Rating
- 4.7/5
- Reviews
- 1,688
- Age
- 5y ago
Max Factor Masterpiece Mono Eyeshadow Magnetic Brown 06
- Price
- £3.14
- Rating
- 4.4/5
- Reviews
- 877
- Age
- 4y ago
Trending
90-day click momentum
Maybelline Waterproof Cream Eyeshadow Maybelline Color Tattoo Pots 24 Hour Long-Lasting Tattoo Intensity Smudge-Proof & Crease-Resistant Eye Makeup Ultra-Saturated Colour 65 Pink Gold 24h
- Price
- £3.76
- Rating
- 4.3/5
- Reviews
- 6,398
- Age
- 13y ago
Matte Brown Single Eyeshadow - Pressed Fine Powder Intensely Pigmented for Longwear Day & Night Looks Wet & Dry Application Suitable for All Skin Tones Mineral Oil Free (Coffee)
- Price
- £3.88
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 9mo ago
Cream Eyeshadow Palette - 8 Colors Eye Shadow Pallets for Women - Small Neutral Glitter Eyeshadow - Multi-use Shimmer Makeup Eyeshadow for Use as Colour Corrector Contour Concealer Highlighter
- Price
- £4.76
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 8mo ago
Rimmel Scandaleyes 5 Pan Eyeshadow Palette Rose Quartz
- Price
- £4.48
- Rating
- 4.5/5
- Reviews
- 1,386
- Age
- 4y ago
Max Factor Colour X-Pert Soft Touch Palette 004 Veiled Bronze
- Price
- £5.63
- Rating
- 4.3/5
- Reviews
- 1,562
- Age
- 5y ago
Newest
by launch dateCream Eyeshadow Palette - 8 Colors Eye Shadow Pallets for Women - Small Neutral Glitter Eyeshadow - Multi-use Shimmer Makeup Eyeshadow for Use as Colour Corrector Contour Concealer Highlighter
- Price
- £4.76
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 8mo ago
Matte Brown Single Eyeshadow - Pressed Fine Powder Intensely Pigmented for Longwear Day & Night Looks Wet & Dry Application Suitable for All Skin Tones Mineral Oil Free (Coffee)
- Price
- £3.88
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 9mo ago
1pcs Brown Eyeshadow Palette Matte and Shimmer Neutral 9-Color Eye Shadow Palette with Nude Gold Eyeshadow - Multipurpose Highly Pigmented Cream Eyeshadows with Bronzer & Contour
- Price
- £3.18
- Rating
- 4.3/5
- Reviews
- 172
- Age
- 1y ago
LANGMANNI 8Pcs Eyeshadow Stick Gift Set Soft Smooth Cream With Matte Earth & Metal Colors Waterproof & Long-Lasting Beauty & Personal Care Eye Shadow Stick For Daily Makeup & Special Occasions (#B)
- Price
- £7.94
- Rating
- 3.9/5
- Reviews
- 596
- Age
- 2y ago
Rimmel WonderLast Shadow Stick 004 Soft Bubbles Easy To Apply One Swipe Eyeshadow Lasts All Day Ultra-Creamy Formula Buildable Smudgeproof Vegan
- Price
- £4.00
- Rating
- 4.3/5
- Reviews
- 854
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
Brands
45 rising
Sellers
380
Top-5 brand share
59%
Top 20: 87%
Top-5 click share
20%
Top 20: 52%
Open market
38%
- Rimmel19%
- Max Factor18%
- Revlon12%
- Oulac5%
- Maybelline5%
- Essence Cosmetics3%
Cream Eyeshadow demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Dec · busiest ÷ quietest = 2.1×
Top Cream Eyeshadow search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cream eyeshadow74K/yr
- brown eyeshadow63K/yr
- rimmel eyeshadow39K/yr
- cream eyeshadow for older skin37K/yr
- taupe eyeshadow20K/yr
- max factor eyeshadow27K/yr
- mac eyeshadow25K/yr
- essence eyeshadow7K/yr
- rimmel eye shadow8K/yr
- avon eyeshadow10K/yr
What reviews say buyers love and hate about Cream Eyeshadow
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Good shade”
“Amazing value”
“Excellent quality”
“Smooth to apply”
“blends in so easy”
What buyers complain about
63% of reviews“Too dark”
“Rubbish”
“The glitter is too large”
“breaks quite easily”
“Too shiny for me”
Cream Eyeshadow return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
67%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cream Eyeshadow questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
