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Cream Eyeshadow

Maybe

An estimated 0.3% of orders come back. But products sell for $6.41 on average, outside the sweet spot, so Cream Eyeshadow is a Maybe.

Flapen Score
57
57 / 100
Top 11% of 2,481 Beauty niches · +10 vs the category median of 47
Market size
£96K/yr354K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
20%top-5 click share · 45 brands · 380 sellers

Flapen Score

Cream Eyeshadow against its category

The dotted line is the Beauty average. Past it, Cream Eyeshadow is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cream Eyeshadow market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cream Eyeshadow 354K times last year and spent an estimated £96K. The top 5 brands take 59% of clicks. Demand peaks in Feb–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 354K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
354K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
4.2%
Market size, estimated
£96Ka year
Peak month
December2.1× the quietest month
Top search term
cream eyeshadow74K searches a year

02 · Price

A sale here is worth £6.41.

Listings sell for £6.41 on average, from £2.80 to £37.82. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £6.41 that is £641 to £2K a year per listing.

Average price
£6.41under the $15 to $100 sweet spot
Price range
£2.80–£37.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£641–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #208 within Make-up. It carries 3,530 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
98%
Out of stock, average day
4.7%
Average rank
#208in Make-up
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,530per listing
Listings tracked
102

04 · Newcomers

1 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Cream Eyeshadow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

45 rising

Sellers

380

Top-5 brand share

59%

Top 20: 87%

Top-5 click share

20%

Top 20: 52%

Open market

38%

  • Brand 119%
  • Brand 218%
  • Brand 312%
  • Brand 45%
  • Brand 55%
  • Brand 63%

Demand

Cream Eyeshadow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '25Holiday '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Cream Eyeshadow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cream eyeshadow74K/yr
  • brown eyeshadow63K/yr
  • rimmel eyeshadow39K/yr
  • cream eyeshadow for older skin37K/yr
  • taupe eyeshadow20K/yr
  • max factor eyeshadow27K/yr
  • mac eyeshadow25K/yr
  • essence eyeshadow7K/yr
  • rimmel eye shadow8K/yr
  • avon eyeshadow10K/yr

Reviews and returns

What reviews say buyers love and hate about Cream Eyeshadow

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Color”
22%of negative reviews mention “Color”
0.3%of orders come back
“Too dark”
A buyer, on “Color”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cream Eyeshadow questions

Answered from the same tracked data.