Crazy Colour Orange

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.

Searches, last 12 months

266K

Growth, 90 days vs prior 90

-3.4%

Conversion, latest week

3.7%

Market size, estimated

£102Ka year

Peak month

August2.8× the quietest month

Top search term

directions hair dye94K searches a year

Listings sell for £10.29 on average, from £4.87 to £31.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £10.29 that is £3K to £5K a year per listing.

Average price

£10.29under the $15 to $100 sweet spot

Price range

£4.87–£31.40

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£3K–£5K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

55% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #299 within Hair Colour. It carries 4,023 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

95%

Out of stock, average day

2.0%

Average rank

#299in Hair Colour

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,023per listing

Listings tracked

38

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

78 months