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Crazy Colour Orange

brand-locked demand (top 5 brands take 95% of clicks) — Crazy Colour Orange doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47

Market size 25Growth 23Conversion 47Competition 64Returns 99Price range 62Avg price 36Brand share 11Review moat 25Quality gap 76
This niche Category average · 2,481 niches

Is Crazy Colour Orange profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Crazy Colour Orange is a £102K/yr Amazon United Kingdom market (266K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 46/100.

Crazy Colour Orange: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.4% over the last 90 days and 3.7% of searches end in a purchase.

£102K

revenue / yr

Units sold / yr13K
Search volume / yr-3.4%266K
Conversion rate3.7%
Avg price£10.29

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers8 · 77
Top-5 product click share47%
Open market5%
Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement55%
New entrants (1y)2· 1 succeeded
Avg rating4.3★
Avg reviews4,023

Top Crazy Colour Orange products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

77

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

47%

Top 20: 81%

Open market

2%

  • La Riche33%
  • L'OREAL TECHNIQUE27%
  • Knight & Wilson16%
  • Crazy Color11%
  • Directions8%
  • LuxPaks2%
  • Open — no brand owns it (2 brands, 2%)

Crazy Colour Orange demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume266KCVR3.7%Products38Brands8Top 5 Brands95%OOS Rate2.0%Rating4.3★Reviews4,023Avg BSR#299
15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.8×

Top Crazy Colour Orange search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • directions hair dye94K/yr
  • loreal hicolor25K/yr
  • colour freedom hair dye18K/yr
  • magenta hair dye16K/yr
  • hicolor14K/yr
  • la riche directions hair dye15K/yr
  • knight and wilson hair dye13K/yr
  • loreal technique12K/yr
  • dark pink hair dye9K/yr
  • directions9K/yr

What reviews say buyers love and hate about Crazy Colour Orange

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Color40%

Bright colour

Quality-Overall8%

Grate quality, very easy to use

Suitability Colored Hair6%

Goes over dark hair well

Advertised Vs Actual Product6%

The item is as described

Ease Of Use4%

Easy to use

What buyers complain about

64% of reviews
Color25%

it was not vibrant

Damage/Burn Hair7%

also it damaged my hair - left it very dry and broke off

Value For Money5%

its quite expensive too considering it doesnt last

Functionality-Overall5%

Didnt lighten followed insteuctions to the letter i wouldnt recommend

Suitability Colored Hair5%

didnt work at all in my bleached hair

Crazy Colour Orange return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

65%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
51%
2Leak-Proof
11%
3Value For Money
7%
4Suitability Colored Hair
6%
5Suitability Short Hair
5%

Common Crazy Colour Orange questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Crazy Colour Orange 46/100 on Amazon United Kingdom — Skip it. The niche generates £102K/yr across 38 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -3.4% over the last 90 days.
Search demand for Crazy Colour Orange on Amazon United Kingdom peaks in Jun–Jul–Aug, where the busiest month runs 2.8× the quietest.