crazy colour orange
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.87–£31.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.29avg listing price — sweet spot $15–$100
Market size
Okay£102K£102K/yr · 266K searches
Review moat
Bad4,022.61avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, crazy colour orange is a £102K/yr Amazon United Kingdom market (266K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
crazy colour orange market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £103K–£129K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #299
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 55%
- Out of stock
- 2.0%
- Avg brand age
- 78 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
77
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
47%
Top 20: 81%
Open market
2%
- La Riche33%
- L'OREAL TECHNIQUE27%
- Knight & Wilson16%
- Crazy Color11%
- Directions8%
- LuxPaks2%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.8×
Top crazy colour orange search terms
- directions hair dye94K/yr
- loreal hicolor25K/yr
- colour freedom hair dye18K/yr
- magenta hair dye16K/yr
- hicolor14K/yr
- la riche directions hair dye15K/yr
- knight and wilson hair dye13K/yr
- loreal technique12K/yr
- dark pink hair dye9K/yr
- directions9K/yr
Top crazy colour orange products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
La Riche Directions Semi-Permanent Hair Color 100ml Tub - Cerise
La Riche£5.714.3★14,703 rev
LOréal Excel Hicolor HiLights Magenta
L'OREAL TECHNIQUE£7.694.5★4,197 rev
Crazy Color Vibrant Cyclamen Semi-Permanent Hair Dye. Highly Pigmented Cerise Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£5.234.5★202 rev
DIRECTIONS Neutral Semi-Permanent Hair Colour - 100ml Tub
Directions£5.364.4★1,024 rev
2x La Riche Directions Semi-Permanent Hair Color 100ml Tub - Violet
La Riche£8.654.3★14,703 rev
Newest
by launch date
Hair Care Set: Contains LOréel Hair Dye Highlight Cream (Pack of 3) with LUXPAKS Hairbrush
LuxPaks£22.610 rev
Schwarzkopf LIVE Colour Moment 093 Shocking Pink with HaptiQ Anti-Damage System Semi-Permanent Pink Hair Dye Up to 15 Washes
LIVE£5.52253 rev
Crazy Color Vibrant Cyclamen Semi-Permanent Hair Dye. Highly Pigmented Cerise Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£5.23202 rev
Manic Panic High Voltage Classic Cream Formula Colour Hair Dye 118ml (Pink Warrior)
Manic Panic£11.60720 rev
Crazy Color Vibrant Cyclamen Semi-Permanent Duo Hair Dye. Highly Pigmented Cerise Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 200ml
Crazy Color£10.38180 rev
Trending
90-day click momentumHair Care Set: Contains LOréel Hair Dye Highlight Cream (Pack of 3) with LUXPAKS Hairbrush
LuxPaks£22.610.0★
Knight & Wilson Colour-Freedom 150ml Pink Pizazz Semi-Permanent Hair Colour - Ultra-Vibrant Vegan Friendly Colour Mask with Shine Booster Complex - Ammonia Free Colour Lasts Up To 6-10 Washes
Knight & Wilson£6.474.4★
2x La Riche Directions Semi-Permanent Hair Color 100ml Tub - Violet
La Riche£8.654.3★
Schwarzkopf LIVE Colour Moment 093 Shocking Pink with HaptiQ Anti-Damage System Semi-Permanent Pink Hair Dye Up to 15 Washes
LIVE£5.523.8★
Crazy Color Vibrant Cyclamen Semi-Permanent Hair Dye. Highly Pigmented Cerise Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£5.234.5★
What buyers say about crazy colour orange
What buyers praise and complain about, mined from review topics.What buyers love
“Bright colour”
“Grate quality, very easy to use”
“Goes over dark hair well”
“The item is as described”
“Easy to use”
“The application was very easy”
“Good coverage”
“Good value”
“they last well”
“left my hair very soft”
What buyers complain about
“it was not vibrant”
“also it damaged my hair - left it very dry and broke off”
“its quite expensive too considering it doesnt last”
“Didnt lighten followed insteuctions to the letter i wouldnt recommend”
“didnt work at all in my bleached hair”
“It will not last long”
“Honestly, this was completely useless on my hair”
“It does fade quite quickly”
“Why do they always ruin a good thing, dye and conditioner smell awful, so much less pigment in the dye, have to use way more than usual”
“Crazy Color used to be my go-to dye as a teen when staining didnt really bother me too much”
Top return reasons
Common questions
- Is crazy colour orange profitable to sell on Amazon United Kingdom?
- The niche generates £102K/yr across 38 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the crazy colour orange niche?
- 8 brands and 77 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in crazy colour orange?
- Top complaints mined from reviews: Color, Damage/Burn Hair, Value For Money. The return rate is 0.2%.
- When does demand for crazy colour orange peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.8× the quietest.
- What does it cost to enter the crazy colour orange niche?
- Listings span £4.87–£31.40; the average listing price is £10.29 (sweet spot $15–$100). The average incumbent carries 4,023 reviews — the moat a new listing must climb.