Cracked Heel Repair Cream
FailThe top 5 brands take 94% of clicks, so Cracked Heel Repair Cream is a Fail.
- Flapen Score
- 44 / 100Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 4744
- Market size
- £75K/yr74K searches / yr
- 90-day growth
- +20.8%search demand this quarter
- Competition
- 72%top-5 click share · 8 brands · 87 sellers
Flapen Score
Cracked Heel Repair Cream against its category
The dotted line is the Beauty average. Past it, Cracked Heel Repair Cream is stronger. Inside it, weaker.
Market
The Cracked Heel Repair Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cracked Heel Repair Cream 74K times last year and spent an estimated £75K. The top 5 brands take 94% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 15.6% of those searches ended in a purchase.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- +20.8%
- Conversion, latest week
- 15.6%
- Market size, estimated
- £75Ka year
- Peak month
- July3.5× the quietest month
- Top search term
- cracked heel20K searches a year
02 · Price
A sale here is worth £6.54.
Listings sell for £6.54 on average, from £1.85 to £21.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £6.54 that is £3K to £5K a year per listing.
- Average price
- £6.54under the $15 to $100 sweet spot
- Price range
- £1.85–£21.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #39 within Hands & Feet. It carries 9,170 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #39in Hands & Feet
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,170per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Cracked Heel Repair Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dr. Scholls Cracked Heel Complete Cream with Repair K+ 60ml - Moisturising Treatment Cream for Cracked Heels and Dry Skin with Keratin- 1 x 60 ml
- Price
- £3.72
- Rating
- 4.5/5
- Reviews
- 9,033
- Age
- 17y ago

Scholl Severe Cracked Heel Repair Restoring Balm to repair Very Dry and Cracked Heels Intensely Moisturising for Healthy Feet with 25% Urea Epsom Salts and Essential Oils
- Price
- £5.07
- Rating
- 4.3/5
- Reviews
- 525
- Age
- 2y ago

Flexitol Cracked Heel Balm Visible Results in 1 Day For Extremely Dry Feet & Cracked Heels Removes Hard Skin 25% Urea Medically Proven Foot Cream Suitable for Diabetics 1 x 112g
- Price
- £7.60
- Rating
- 4.7/5
- Reviews
- 12,041
- Age
- 17y ago

OKeeffes Healthy Feet Jar 91g - Foot Cream for Very Dry Skin Cracked Heels and Feet | Instantly Boosts Moisture Levels Creates a Protective Layer & Prevents Moisture Loss
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 87,370
- Age
- 16y ago

Scholl Overnight Renewal Kit Footcare Cream 60 ml Reusable Gel Heel Sleeves 1 Pair - Moisturise Dry Feet Visible Results in 1 Night Contains 5% Urea and Shea Butter Podiatrist Approved
- Price
- £12.28
- Rating
- 4.3/5
- Reviews
- 1,089
- Age
- 2y ago
Trending
estimated 90-day click momentum
Urea Foot Cream 60% with 2% Salicylic Acid Foot Moisturizer for Rough Cracked Heels & Dry Skin Feet Callus Remover Repair Balm Intensely Moisturising for Healthy Feet 40g
- Price
- £5.15
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 9mo ago

OKeeffes Healthy Feet Jar 91g - Foot Cream for Very Dry Skin Cracked Heels and Feet | Instantly Boosts Moisture Levels Creates a Protective Layer & Prevents Moisture Loss
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 87,370
- Age
- 16y ago

OKeeffes Healthy Feet Foot Mask Intensive Moisturising Sock Treatment for Extremely Dry Rough Feet & Cracked Heels Visible Results in One Use
- Price
- £2.68
- Rating
- 4.2/5
- Reviews
- 394
- Age
- 4y ago

Dr. Scholls ExpertCare Advance Repair Foot Cream 150ml Intensive Moisturiser for Cracked Heels and Dry Cracking Skin with Uvit Urea and Pro-Vitamin B5 Complex for Softer Smoother Feet
- Price
- £4.60
- Rating
- 4.5/5
- Reviews
- 152
- Age
- 2y ago

Scholl Overnight Renewal Kit Footcare Cream 60 ml Reusable Gel Heel Sleeves 1 Pair - Moisturise Dry Feet Visible Results in 1 Night Contains 5% Urea and Shea Butter Podiatrist Approved
- Price
- £12.28
- Rating
- 4.3/5
- Reviews
- 1,089
- Age
- 2y ago
Newest
by launch date
Urea Foot Cream 60% with 2% Salicylic Acid Foot Moisturizer for Rough Cracked Heels & Dry Skin Feet Callus Remover Repair Balm Intensely Moisturising for Healthy Feet 40g
- Price
- £5.15
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 9mo ago

Scholl Overnight Renewal Kit Footcare Cream 60 ml Reusable Gel Heel Sleeves 1 Pair - Moisturise Dry Feet Visible Results in 1 Night Contains 5% Urea and Shea Butter Podiatrist Approved
- Price
- £12.28
- Rating
- 4.3/5
- Reviews
- 1,089
- Age
- 2y ago

Dr. Scholls ExpertCare Advance Repair Foot Cream 150ml Intensive Moisturiser for Cracked Heels and Dry Cracking Skin with Uvit Urea and Pro-Vitamin B5 Complex for Softer Smoother Feet
- Price
- £4.60
- Rating
- 4.5/5
- Reviews
- 152
- Age
- 2y ago

Dr. Scholls ExpertCare Intense Nourish Foot Cream for Hard Skin 150ml Deeply Moisturising Cream with Urea Vitamin E & Provitamin B5 Complex for Softer Smoother Feet
- Price
- £4.78
- Rating
- 4.5/5
- Reviews
- 304
- Age
- 2y ago

Scholl Severe Cracked Heel Repair Restoring Balm to repair Very Dry and Cracked Heels Intensely Moisturising for Healthy Feet with 25% Urea Epsom Salts and Essential Oils
- Price
- £5.07
- Rating
- 4.3/5
- Reviews
- 525
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
87
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
4%
- Dr. Scholl's64%
- O'Keeffe's13%
- Flexitol8%
- Silkia5%
- Bieteky3%
- CGBOOM2%
- Open — no brand owns it (2 brands, 4%)
Demand
Cracked Heel Repair Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.5×
Search terms
Top Cracked Heel Repair Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cracked heel20K/yr
- cracked heel treatment20K/yr
- scholl foot cream10K/yr
- scholl cracked heel repair cream9K/yr
- heel repair5K/yr
- scholl cracked heel balm3K/yr
- cracked heel repair4K/yr
- hard skin remover cream3K/yr
Reviews and returns
What reviews say buyers love and hate about Cracked Heel Repair Cream
We read the reviews and the return reasons for every product selling here.
“Didn't work for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cracked Heel Repair Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









