Skip to content

Cracked Heel Repair Cream

Fail

The top 5 brands take 94% of clicks, so Cracked Heel Repair Cream is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£75K/yr74K searches / yr
90-day growth
+20.8%search demand this quarter
Competition
72%top-5 click share · 8 brands · 87 sellers

Flapen Score

Cracked Heel Repair Cream against its category

The dotted line is the Beauty average. Past it, Cracked Heel Repair Cream is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cracked Heel Repair Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cracked Heel Repair Cream 74K times last year and spent an estimated £75K. The top 5 brands take 94% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 15.6% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+20.8%
Conversion, latest week
15.6%
Market size, estimated
£75Ka year
Peak month
July3.5× the quietest month
Top search term
cracked heel20K searches a year

02 · Price

A sale here is worth £6.54.

Listings sell for £6.54 on average, from £1.85 to £21.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £6.54 that is £3K to £5K a year per listing.

Average price
£6.54under the $15 to $100 sweet spot
Price range
£1.85–£21.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #39 within Hands & Feet. It carries 9,170 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#39in Hands & Feet
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,170per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Cracked Heel Repair Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

87

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

4%

  • Brand 164%
  • Brand 213%
  • Brand 38%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Cracked Heel Repair Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.5×

Search terms

Top Cracked Heel Repair Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cracked heel20K/yr
  • cracked heel treatment20K/yr
  • scholl foot cream10K/yr
  • scholl cracked heel repair cream9K/yr
  • heel repair5K/yr
  • scholl cracked heel balm3K/yr
  • cracked heel repair4K/yr
  • hard skin remover cream3K/yr

Reviews and returns

What reviews say buyers love and hate about Cracked Heel Repair Cream

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Didn't work for me”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Cracked Heel Repair Cream questions

Answered from the same tracked data.