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Cotton Pads

Fail

Prices span $1.54–$6.57, mostly outside the sweet spot, so Cotton Pads is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£1.4M/yr1.7M searches / yr
90-day growth
-3.5%search demand this quarter
Competition
81%top-5 click share · 6 brands · 49 sellers

Flapen Score

Cotton Pads against its category

The dotted line is the Beauty average. Past it, Cotton Pads is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cotton Pads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cotton Pads 1.7M times last year and spent an estimated £1.4M. The top 5 brands take 98% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 27.3% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 27.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
27.3%
Market size, estimated
£1.4Ma year
Peak month
February1.1× the quietest month
Top search term
cotton pads989K searches a year

02 · Price

A sale here is worth £3.04.

Listings sell for £3.04 on average, from £1.54 to £6.57. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 30,000 to 40,000 of them. At £3.04 that is £91K to £122K a year per listing.

Average price
£3.04under the $15 to $100 sweet spot
Price range
£1.54–£6.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
400K–500K
Units per listing a year
30,000–40,000
Revenue per listing a year
£91K–£122K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Tools & Accessories. It carries 1,896 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#5in Tools & Accessories
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,896per listing
Listings tracked
10

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Cotton Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

49

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 224%
  • Brand 310%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Cotton Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Search terms

Top Cotton Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cotton pads989K/yr
  • cotton wool pads346K/yr
  • cotton pads makeup remover44K/yr
  • face pads44K/yr
  • makeup remover pads46K/yr
  • make up remover pads43K/yr
  • cotton rounds17K/yr
  • make up pads19K/yr
  • cotton pads round12K/yr
  • cotton pad15K/yr

Reviews and returns

What reviews say buyers love and hate about Cotton Pads

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very big”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cotton Pads questions

Answered from the same tracked data.