Cordless Straighteners

Shoppers searched for this 478K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £333K a year.

Searches, last 12 months

478K

Growth, 90 days vs prior 90

-3.9%

Conversion, latest week

2.6%

Market size, estimated

£333Ka year

Peak month

August1.9× the quietest month

Top search term

cordless hair straighteners137K searches a year

Listings sell for £27.08 on average, from £10.49 to £168.34. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £27.08 that is £7K to £14K a year per listing.

Average price

£27.08inside the $15 to $100 sweet spot

Price range

£10.49–£168.34

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£7K–£14K

Returns

4.5%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 23.9% of listings are out of stock. The average listing ranks #350 within Styling Tools. It carries 603 reviews at 3.82 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

97%

Out of stock, average day

23.9%

Average rank

#350in Styling Tools

Average rating

3.82 starsAmazon United Kingdom average 4.36 stars

Average reviews

603per listing

Listings tracked

33

16 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

2Amazon's first-year sales bar

Average brand age

20 months