copper hair dye
Skip itPrices mostly outside the sweet spot ($3.50–$12.60) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Bad4,425.62avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Market size
Bad£80K£80K/yr · 335K searches
Avg price
Bad£6.70avg listing price — sweet spot $15–$100
Price range
Bad£3.50–£12.60cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, copper hair dye is a £80K/yr Amazon United Kingdom market (335K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 43/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
copper hair dye market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £101K–£134K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #72
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 69%
- Out of stock
- 0.0%
- Avg brand age
- 85 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
134
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
49%
Top 20: 95%
Open market
14%
- LIVE25%
- Clairol19%
- Garnier16%
- L'Oreal Paris10%
- Olia10%
- Creme supreme7%
- Open — no brand owns it (9 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top copper hair dye search terms
- copper hair dye161K/yr
- ginger hair dye92K/yr
- copper hair dye permanent12K/yr
- ginger hair dye permanent17K/yr
- hair dye copper9K/yr
- light copper hair dye8K/yr
- copper red hair dye9K/yr
- copper blonde hair dye7K/yr
- hair dye ginger6K/yr
- cooper hair dye permanent5K/yr
Top copper hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schwarzkopf LIVE Intense Colour L74 Tangerine Twist Long-lasting Permanent Copper Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss
LIVE£5.454.4★854 rev
Garnier Olia 7.40 Intense Copper oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant intense copper hair color with ultimate shine and softness.
Olia£7.404.4★28,518 rev
Clairol Nicen Easy Crème Natural Looking Oil Infused Permanent Hair Dye 6R Light Auburn Packaging May Vary
Clairol£5.174.5★13,976 rev
Clairol Nice N Easy Permanent Bold Zero Ammonia Hair Dye 6.43 Sunset Copper
Clairol£6.173.9★33 rev
Garnier GOOD Permanent Hair Dye 7.43 Tumeric Copper. Ensures 100% grey coverage and 8-week colour. No ammonia vegan shea butter formula delivers vibrant results for all hair types.
Garnier£7.144.4★75 rev
Newest
by launch date
Maxx Deluxe Hair Dye Kit (2 Applications) - Vegan & Ammonia Free Permanent Hair Colour - 100% Grey Coverage with Olive Oil & Aloe Vera (8.45 Cinnamon Copper)
maxx deluxe£7.0627 rev
Schwarzkopf LIVE Intense Colour L74 Tangerine Twist Long-lasting Permanent Copper Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss
LIVE£5.45854 rev
Schwarzkopf Creme Supreme 7-7 Copper Dark Blonde Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
Creme supreme£7.68226 rev
Schwarzkopf LIVE Intense Colour 030 Mango Twist Long-lasting Permanent Copper Hair Dye With Extra Colour Refresh Gloss
LIVE£5.49854 rev
Clairol Nice N Easy Permanent Bold Zero Ammonia Hair Dye 6.43 Sunset Copper
Clairol£6.1733 rev
Trending
90-day click momentum
LOreal Paris Preference Hair Dye Long Lasting Brilliance Luminous Permanent Rich Hair Colour Achieve radiant Salon-Inspired Results Shade: 6.45 Brooklyn
L'Oreal Paris£7.744.5★
Schwarzkopf LIVE Intense Colour L74 Tangerine Twist Long-lasting Permanent Copper Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss
LIVE£5.454.4★
Maxx Deluxe Hair Dye Kit (2 Applications) - Vegan & Ammonia Free Permanent Hair Colour - 100% Grey Coverage with Olive Oil & Aloe Vera (8.45 Cinnamon Copper)
maxx deluxe£7.064.6★
Schwarzkopf LIVE Intense Colour 030 Mango Twist Long-lasting Permanent Copper Hair Dye With Extra Colour Refresh Gloss
LIVE£5.494.4★
Schwarzkopf Creme Supreme 7-7 Copper Dark Blonde Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
Creme supreme£7.684.3★
What buyers say about copper hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“Accurate colour”
“My hair feels lovely”
“Great quality”
“Good value for money”
“Its got good coverage”
“Easy to use”
“The application was easy”
“it really shiny”
“As described”
“Follow instructions”
What buyers complain about
“Inaccurate colour”
“not a great hair colour”
“my hair came out more of a bright red then sunset cooper”
“The worst chemical smell Ive ever experienced”
“didnt apply well”
“very dry ends”
“Allergic”
“the hair oxidant spilled out”
“Product did not last”
“My hair did not change colour one bit”
Top return reasons
Common questions
- Is copper hair dye profitable to sell on Amazon United Kingdom?
- The niche generates £80K/yr across 26 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the copper hair dye niche?
- 15 brands and 134 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in copper hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Hair Related. The return rate is 0.1%.
- When does demand for copper hair dye peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the copper hair dye niche?
- Listings span £3.50–£12.60; the average listing price is £6.70 (sweet spot $15–$100). The average incumbent carries 4,426 reviews — the moat a new listing must climb.