Copper Hair Dye

Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months

335K

Growth, 90 days vs prior 90

-2.2%

Conversion, latest week

3.6%

Market size, estimated

£80Ka year

Peak month

October1.3× the quietest month

Top search term

copper hair dye161K searches a year

Listings sell for £6.70 on average, from £3.50 to £12.60. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £6.70 that is £2K to £3K a year per listing.

Average price

£6.70under the $15 to $100 sweet spot

Price range

£3.50–£12.60

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

69% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Hair Colour. It carries 4,426 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

88%

Out of stock, average day

0.0%

Average rank

#72in Hair Colour

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,426per listing

Listings tracked

26

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

85 months