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Cooling Face Mask

Fail

Prices span $5.64–$16.47, mostly outside the sweet spot, so Cooling Face Mask is a Fail.

Flapen Score
43
43 / 100
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Market size
£59K/yr100K searches / yr
90-day growth
+32.8%search demand this quarter
Competition
72%top-5 click share · 9 brands · 108 sellers

Flapen Score

Cooling Face Mask against its category

The dotted line is the Beauty average. Past it, Cooling Face Mask is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooling Face Mask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cooling Face Mask 100K times last year and spent an estimated £59K. The top 5 brands take 93% of clicks. Demand peaks in Jul. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
+32.8%
Conversion, latest week
6.3%
Market size, estimated
£59Ka year
Peak month
July1.5× the quietest month
Top search term
cooling face mask26K searches a year

02 · Price

A sale here is worth £9.27.

Listings sell for £9.27 on average, from £5.64 to £16.47. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.27 that is £2K to £5K a year per listing.

Average price
£9.27under the $15 to $100 sweet spot
Price range
£5.64–£16.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #110 within Face. It carries 11,461 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#110in Face
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,461per listing
Listings tracked
15

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Cooling Face Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

108

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

5%

  • Brand 141%
  • Brand 235%
  • Brand 310%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Cooling Face Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Cooling Face Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cooling face mask26K/yr
  • ice face mask17K/yr
  • cooling mask7K/yr
  • gel face mask12K/yr
  • ice mask11K/yr
  • cold face mask7K/yr
  • ice mask for face7K/yr
  • face cooling mask5K/yr
  • gel mask5K/yr
  • face ice mask4K/yr

Reviews and returns

What reviews say buyers love and hate about Cooling Face Mask

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Moist/Dry”
21%of negative reviews mention “Allergies”
0.1%of orders come back
“Severe allergic reaction”
A buyer, on “Allergies”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cooling Face Mask questions

Answered from the same tracked data.