Is cooling face mask profitable to sell on Amazon United Kingdom?

The niche generates £59K/yr across 15 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +32.8%. Flapen's verdict: Skip it (43/100).

How competitive is the cooling face mask niche?

9 brands and 108 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in cooling face mask?

Top complaints mined from reviews: Allergies, Skin Health, Durability. The return rate is 0.1%.

When does demand for cooling face mask peak?

Demand peaks in Jul; the busiest month runs 1.5× the quietest.

What does it cost to enter the cooling face mask niche?

Listings span £5.64–£16.47; the average listing price is £9.27 (sweet spot $15–$100). The average incumbent carries 11,461 reviews — the moat a new listing must climb.

cooling face mask

Skip it

Prices mostly outside the sweet spot ($5.64–$16.47) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+32.8%

90-day search growth — must beat 0% to launch

Avg price

Okay£9.27

avg listing price — sweet spot $15–$100

Competition

Bad72%

top-5 click share — a locked-up shelf

Review moat

Bad11,461.07

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad£59K

£59K/yr · 100K searches

Price range

Bad£5.64–£16.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, cooling face mask is a £59K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul. Verdict: Skip it — 43/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

cooling face mask market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £56K–£74K; units × avg price
Conversion rate: 6.3%
Avg BSR: #110
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 6.3%
Avg brand age: 32 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

108

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Medi Grade41%
Perfect Remedy35%
myhalos10%
atnayo4%
medicube3%
ACWOO2%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +32.8% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.5×

Open Trend

Top cooling face mask search terms

cooling face mask26K/yr +67.4%5.2% conv.
ice face mask17K/yr +13.0%8.0% conv.
cooling mask7K/yr +167.4%3.1% conv.
gel face mask12K/yr -5.8%3.6% conv.
ice mask11K/yr +3.4%6.2% conv.
cold face mask7K/yr +19.5%7.7% conv.
ice mask for face7K/yr +7.3%9.2% conv.
face cooling mask5K/yr +55.6%7.1% conv.
gel mask5K/yr +14.9%2.2% conv.
face ice mask4K/yr +38.8%5.5% conv.

All search terms

Top cooling face mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Perfect Remedy Face Ice Pack Reusable Hot & Cold Ice Face Mask Gel Compress for Helping with Puffy Eyes and Swelling Conditions Facial Spa Cooling Mask for Women and Men (Blue)

Perfect Remedy£7.254.4★25,912 rev

Medi Grade Cooling Face Mask Set with Cooling Eye Mask for Puffy Eyes and Insulated Thermo-Bag - Soothing Gel Ice Face Mask and Eye Ice Mask for Dark Circles and Puffiness - Cold Face Relaxation

Medi Grade£16.474.4★5,470 rev

Medi Grade Cooling Face Mask set with 1 Lycra Face Mask and Storage Pouch - Soothing Gel Ice Face Mask for Dark Circles and Puffiness - Cold Face Mask Set Relaxation

Medi Grade£9.064.4★872 rev

MyHalos Gel Eye Mask - Reusable Cooling Eye Mask with Adjustable Straps - Cold Mask for Puffy Eyes Dark Circles and Hangovers - Eyes Ice Pack Compress for Sinus Headaches & Puffiness Blue (1-Pack)

myhalos£8.334.2★14,014 rev

Perfect Remedy Face Ice Pack Reusable Hot & Cold Ice Face Mask Gel Compress for Helping with Puffy Eyes and Swelling Conditions Facial Spa Cooling Mask for Women and Men (Green)

Perfect Remedy£6.874.4★25,912 rev

Newest

by launch date

Cooling Full Face Gel Masks Reusable Face Cold Face Ice Pack Cooling Mask Soothing Ice Cold Gel FaceMask Cooling face mask for Stress Relief Relaxation

Qullmartle£7.15397 rev

5mo ago

Medi Grade Cooling Face Mask Pink Set with Cooling Eye Mask for Puffy Eyes and Insulated Thermo-Bag - Soothing Gel Ice Face Mask and Eye Ice Mask for Dark Circles and Puffiness - Cold Face Relaxation

Medi Grade£16.385,470 rev

5mo ago

NEWGO Face Ice Pack Reusable Thickened Cooling Face Mask Hot & Cold Compress Gel Pack for Puffy Eyes Sinusitis Depuffing Great for Stress Swelling Migraine or Wisdom Teeth Pain

NEWGO£12.9121 rev

6mo ago

Medi Grade Cooling Face Mask set with 1 Lycra Face Mask and Storage Pouch - Soothing Gel Ice Face Mask for Dark Circles and Puffiness - Cold Face Mask Set Relaxation

Medi Grade£9.06872 rev

1y ago

medicube Salmon DNA PDRN pink collagen jelly gel mask | overnight face mask for glass glow skin- elasticity hydrating firming and moisturising | korean skincare 28g 4ea

medicube£9.2712,889 rev

1y ago

What buyers say about cooling face mask

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry14%

“Very hydrating”

Quality-Overall13%

“Great quality eye mask”

Suitability Combination Skin13%

“Makes your skin look fantastic”

Value For Money9%

“Excellent value”

Soft Feel8%

“My skin felt super soft”

Brightness/Shine/Glow6%

“Glowing skin”

Suitability Dry Skin5%

“No dry patches”

Ease Of Use4%

“Easy to use”

Comfort-Overall2%

“comfortable”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Allergies21%

“Severe allergic reaction”

Skin Health6%

“Burnt my face”

Durability6%

“They fell apart”

Value For Money5%

“Not worth it”

Moist/Dry5%

“is very dry”

Quality-Overall4%

“Poorer quality than advertised”

Suitability Dry Skin3%

“the next day my skin felt tight, dry, and uncomfortable”

Sensitivity-Overall3%

“NOT suitable for sensitive skin”

Size-Overall3%

“Small”

Ease Of Use3%

“Its a little difficult to manipulate”

Top return reasons

Size-Overall21%

Functionality-Overall9%

Skin Health6%

Value For Money5%

Leak-Proof5%

Advertised Vs Actual Product5%

Quality-Overall3%

Smell3%

Comfort-Overall3%

Ingredients-Overall3%

Common questions

Is cooling face mask profitable to sell on Amazon United Kingdom?: The niche generates £59K/yr across 15 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +32.8%. Flapen's verdict: Skip it (43/100).
How competitive is the cooling face mask niche?: 9 brands and 108 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in cooling face mask?: Top complaints mined from reviews: Allergies, Skin Health, Durability. The return rate is 0.1%.
When does demand for cooling face mask peak?: Demand peaks in Jul; the busiest month runs 1.5× the quietest.
What does it cost to enter the cooling face mask niche?: Listings span £5.64–£16.47; the average listing price is £9.27 (sweet spot $15–$100). The average incumbent carries 11,461 reviews — the moat a new listing must climb.