Cooling Face Mask
FailPrices span $5.64–$16.47, mostly outside the sweet spot, so Cooling Face Mask is a Fail.
- Flapen Score
- 43 / 100Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 4743
- Market size
- £59K/yr100K searches / yr
- 90-day growth
- +32.8%search demand this quarter
- Competition
- 72%top-5 click share · 9 brands · 108 sellers
Flapen Score
Cooling Face Mask against its category
The dotted line is the Beauty average. Past it, Cooling Face Mask is stronger. Inside it, weaker.
Market
The Cooling Face Mask market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cooling Face Mask 100K times last year and spent an estimated £59K. The top 5 brands take 93% of clicks. Demand peaks in Jul. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- +32.8%
- Conversion, latest week
- 6.3%
- Market size, estimated
- £59Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- cooling face mask26K searches a year
02 · Price
A sale here is worth £9.27.
Listings sell for £9.27 on average, from £5.64 to £16.47. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.27 that is £2K to £5K a year per listing.
- Average price
- £9.27under the $15 to $100 sweet spot
- Price range
- £5.64–£16.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #110 within Face. It carries 11,461 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 6.3%
- Average rank
- #110in Face
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 11,461per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Cooling Face Mask products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Perfect Remedy Face Ice Pack Reusable Hot & Cold Ice Face Mask Gel Compress for Helping with Puffy Eyes and Swelling Conditions Facial Spa Cooling Mask for Women and Men (Blue)
- Price
- £7.25
- Rating
- 4.4/5
- Reviews
- 25,912
- Age
- 3y ago

Medi Grade Cooling Face Mask Set with Cooling Eye Mask for Puffy Eyes and Insulated Thermo-Bag - Soothing Gel Ice Face Mask and Eye Ice Mask for Dark Circles and Puffiness - Cold Face Relaxation
- Price
- £16.47
- Rating
- 4.4/5
- Reviews
- 5,470
- Age
- 3y ago

Medi Grade Cooling Face Mask set with 1 Lycra Face Mask and Storage Pouch - Soothing Gel Ice Face Mask for Dark Circles and Puffiness - Cold Face Mask Set Relaxation
- Price
- £9.06
- Rating
- 4.4/5
- Reviews
- 872
- Age
- 1y ago

MyHalos Gel Eye Mask - Reusable Cooling Eye Mask with Adjustable Straps - Cold Mask for Puffy Eyes Dark Circles and Hangovers - Eyes Ice Pack Compress for Sinus Headaches & Puffiness Blue (1-Pack)
- Price
- £8.33
- Rating
- 4.2/5
- Reviews
- 14,014
- Age
- 8y ago

Perfect Remedy Face Ice Pack Reusable Hot & Cold Ice Face Mask Gel Compress for Helping with Puffy Eyes and Swelling Conditions Facial Spa Cooling Mask for Women and Men (Green)
- Price
- £6.87
- Rating
- 4.4/5
- Reviews
- 25,912
- Age
- 3y ago
Trending
estimated 90-day click momentum
NEWGO Face Ice Pack Reusable Thickened Cooling Face Mask Hot & Cold Compress Gel Pack for Puffy Eyes Sinusitis Depuffing Great for Stress Swelling Migraine or Wisdom Teeth Pain
- Price
- £12.91
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 6mo ago

Medi Grade Cooling Face Mask Pink Set with Cooling Eye Mask for Puffy Eyes and Insulated Thermo-Bag - Soothing Gel Ice Face Mask and Eye Ice Mask for Dark Circles and Puffiness - Cold Face Relaxation
- Price
- £16.38
- Rating
- 4.4/5
- Reviews
- 5,470
- Age
- 5mo ago

Cooling Full Face Gel Masks Reusable Face Cold Face Ice Pack Cooling Mask Soothing Ice Cold Gel FaceMask Cooling face mask for Stress Relief Relaxation
- Price
- £7.15
- Rating
- 4.5/5
- Reviews
- 397
- Age
- 5mo ago

ACWOO Cooling Face Mask Hot & Cold Therapy for Puffy Face Dark Circles Migraine Relief Blue Polyester Plastic Nylon Mask
- Price
- £5.64
- Rating
- 4.3/5
- Reviews
- 2,104
- Age
- 2y ago

Perfect Remedy Face Ice Pack Reusable Hot & Cold Ice Face Mask Gel Compress for Helping with Puffy Eyes and Swelling Conditions Facial Spa Cooling Mask for Women and Men (Green)
- Price
- £6.87
- Rating
- 4.4/5
- Reviews
- 25,912
- Age
- 3y ago
Newest
by launch date
Cooling Full Face Gel Masks Reusable Face Cold Face Ice Pack Cooling Mask Soothing Ice Cold Gel FaceMask Cooling face mask for Stress Relief Relaxation
- Price
- £7.15
- Rating
- 4.5/5
- Reviews
- 397
- Age
- 5mo ago

Medi Grade Cooling Face Mask Pink Set with Cooling Eye Mask for Puffy Eyes and Insulated Thermo-Bag - Soothing Gel Ice Face Mask and Eye Ice Mask for Dark Circles and Puffiness - Cold Face Relaxation
- Price
- £16.38
- Rating
- 4.4/5
- Reviews
- 5,470
- Age
- 5mo ago

NEWGO Face Ice Pack Reusable Thickened Cooling Face Mask Hot & Cold Compress Gel Pack for Puffy Eyes Sinusitis Depuffing Great for Stress Swelling Migraine or Wisdom Teeth Pain
- Price
- £12.91
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 6mo ago

Medi Grade Cooling Face Mask set with 1 Lycra Face Mask and Storage Pouch - Soothing Gel Ice Face Mask for Dark Circles and Puffiness - Cold Face Mask Set Relaxation
- Price
- £9.06
- Rating
- 4.4/5
- Reviews
- 872
- Age
- 1y ago

medicube Salmon DNA PDRN pink collagen jelly gel mask | overnight face mask for glass glow skin- elasticity hydrating firming and moisturising | korean skincare 28g 4ea
- Price
- £9.27
- Rating
- 4.4/5
- Reviews
- 12,889
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
108
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
5%
- Medi Grade41%
- Perfect Remedy35%
- myhalos10%
- atnayo4%
- medicube3%
- ACWOO2%
- Open — no brand owns it (3 brands, 5%)
Demand
Cooling Face Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.5×
Search terms
Top Cooling Face Mask search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cooling face mask26K/yr
- ice face mask17K/yr
- cooling mask7K/yr
- gel face mask12K/yr
- ice mask11K/yr
- cold face mask7K/yr
- ice mask for face7K/yr
- face cooling mask5K/yr
- gel mask5K/yr
- face ice mask4K/yr
Reviews and returns
What reviews say buyers love and hate about Cooling Face Mask
We read the reviews and the return reasons for every product selling here.
“Severe allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cooling Face Mask questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









