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Cooling Eye Mask

Maybe

An estimated 0.1% of orders come back. But prices span $2.78–$16.47, mostly outside the sweet spot, so Cooling Eye Mask is a Maybe.

Flapen Score
52
52 / 100
Top 26% of 2,481 Beauty niches · +5 vs the category median of 47
Market size
£144K/yr251K searches / yr
90-day growth
+29.1%search demand this quarter
Competition
60%top-5 click share · 14 brands · 43 sellers

Flapen Score

Cooling Eye Mask against its category

The dotted line is the Beauty average. Past it, Cooling Eye Mask is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooling Eye Mask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cooling Eye Mask 251K times last year and spent an estimated £144K. The top 5 brands take 71% of clicks. Demand peaks in Jun. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £144K a year.

Searches, last 12 months
251K
Growth, 90 days vs prior 90
+29.1%
Conversion, latest week
8.2%
Market size, estimated
£144Ka year
Peak month
June2.1× the quietest month
Top search term
cooling eye mask81K searches a year

02 · Price

A sale here is worth £6.96.

Listings sell for £6.96 on average, from £2.78 to £16.47. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £6.96 that is £7K to £9K a year per listing.

Average price
£6.96under the $15 to $100 sweet spot
Price range
£2.78–£16.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #252 within Tools & Accessories. It carries 3,893 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#252in Tools & Accessories
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,893per listing
Listings tracked
17

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Cooling Eye Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

43

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

24%

  • Brand 130%
  • Brand 214%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 65%

Demand

Cooling Eye Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.1×

Search terms

Top Cooling Eye Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cooling eye mask81K/yr
  • gel eye mask41K/yr
  • cold eye mask17K/yr
  • cooling eye mask hayfever5K/yr
  • eye cooling mask13K/yr
  • ice eye mask11K/yr
  • cold compress for eyes9K/yr
  • cool eye mask7K/yr
  • cooling eye mask puffy eye11K/yr
  • eye mask cooling6K/yr

Reviews and returns

What reviews say buyers love and hate about Cooling Eye Mask

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
0.1%of orders come back
“to tight”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Cooling Eye Mask questions

Answered from the same tracked data.