Cool Toned Contour

Shoppers searched for this 436K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months

436K

Growth, 90 days vs prior 90

-15.1%

Conversion, latest week

1.6%

Market size, estimated

£48Ka year

Top search term

sheglam275K searches a year

Listings sell for £6.66 on average, from £3.59 to £44.87. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £6.66 that is £0 to £666 a year per listing.

Average price

£6.66under the $15 to $100 sweet spot

Price range

£3.59–£44.87

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

£0–£666

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #72 within Make-up. It carries 1,272 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#72in Make-up

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,272per listing

Listings tracked

55

17 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

3Amazon's first-year sales bar

Average brand age

37 months