cool toned contour
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.59–£44.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,272.16avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Avg price
Bad£6.66avg listing price — sweet spot $15–$100
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Market size
Bad£48K£48K/yr · 436K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, cool toned contour is a £48K/yr Amazon United Kingdom market (436K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
cool toned contour market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- £53K–£67K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #72
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 1.9%
- Avg brand age
- 37 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
8 falling
Sellers
40
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
27%
Top 20: 63%
Open market
2%
- SHEGLAM85%
- EveBeaty4%
- e.l.f.3%
- HOPHAT3%
- KYDA2%
- Revolution Beauty London1%
- Open — no brand owns it (2 brands, 2%)
Demand
Weekly Amazon search volume, last 32 weeks — -15.1% search growth over the last 90 days.Top cool toned contour search terms
- sheglam275K/yr
- sheglam makeup46K/yr
- she glam37K/yr
- cool toned contour24K/yr
- sheglam contour13K/yr
- grey contour8K/yr
- sheglam bronzer5K/yr
- cool toned bronzer6K/yr
- cool tone bronzer4K/yr
- cool tone contour5K/yr
Top cool toned contour products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SHEGLAM Sun Sculpt Cool Toned Liquid Contour Stick Long Lasting Cream Bronzer Makeup - Soft Tan
SHEGLAM£6.144.4★3,397 rev
SHEGLAM Crystal Jelly Glaze Eye Shadow Stick Eyeliner Brightener Pencil with Brush Easy to Blend Long Lasting Shimmer-Aura Blitz
SHEGLAM£4.704.4★2,234 rev
SHEGLAM Camera On Smooth & Blur Primer Mattifying Makeup Base Primer for Smoothing Skin
SHEGLAM£11.364.4★493 rev
Toned Contour Stick Creamy Blendable Bronzer for Effortless Face Sculpting. Waterproof Long-Lasting & Smooth Finish for a Flawless All-Day Wear & Seamless Blending
EveBeaty£3.594.1★50 rev
SHEGLAM Hydra Jelly Pocket Lip Jam Hydrating Nourishing Lip Gloss Moisturizing Lip Makeup-Strawberry Splash
SHEGLAM£7.204.5★410 rev
Newest
by launch date
SHEGLAM 25mm One Touch Automatic Curling Iron with Cool Air Long-Lasting Curls for Bouncy or Wavy Styles Low Burn Risk Fast Heat-Up for Medium to Long Hair (25mm)
SHEGLAM£44.87444 rev
SHEGLAM Light Me Up Luminous Waterproof Makeup Long Lasting Setting Spray
SHEGLAM£7.29156 rev
SHEGLAM Camera On Smooth & Blur Primer Mattifying Makeup Base Primer for Smoothing Skin
SHEGLAM£11.36493 rev
SHEGLAM Hydra Jelly Pocket Lip Jam Hydrating Nourishing Lip Gloss Moisturizing Lip Makeup-Strawberry Splash
SHEGLAM£7.20410 rev
SHEGLAM Lock & Go Long-Lasting Cushion Foundation Soft Matte Weightless Waterproof for Flawless Base Makeup-Shell
SHEGLAM£8.01418 rev
Trending
90-day click momentumSHEGLAM 25mm One Touch Automatic Curling Iron with Cool Air Long-Lasting Curls for Bouncy or Wavy Styles Low Burn Risk Fast Heat-Up for Medium to Long Hair (25mm)
SHEGLAM£44.874.1★
SHEGLAM Camera On Smooth & Blur Primer Mattifying Makeup Base Primer for Smoothing Skin
SHEGLAM£11.364.4★
SHEGLAM Light Me Up Luminous Waterproof Makeup Long Lasting Setting Spray
SHEGLAM£7.294.2★
SHEGLAM Snatch n Define Cream Contour Stick Long Lasting Highly Pigmented Sweat Proof Face Bronzer Makeup - Golden Sun
SHEGLAM£4.714.2★
SHEGLAM Hydra Jelly Pocket Lip Jam Hydrating Nourishing Lip Gloss Moisturizing Lip Makeup-Strawberry Splash
SHEGLAM£7.204.5★
What buyers say about cool toned contour
What buyers praise and complain about, mined from review topics.What buyers love
“Very natural colour”
“Really reasonable price too for the quality”
“Definitely worth buying”
“Perfect for my skin :-”
“It's so shiny”
“Great applicator”
“great mascara - unusual applicator makes it easy to apply”
“Ease of use”
“Soft, beautiful skin”
“Does what it says”
What buyers complain about
“the colour was quite grey”
“did not last”
“product runs dry almost straightaway”
“Cheap item expensive price”
“I didn t expect this to be that huge”
“Poor Quality”
“cant even use it”
“Bit thin, didnt have the affect”
“Applicator was dirty”
“Wrongly advertised”
Top return reasons
Common questions
- Is cool toned contour profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 55 tracked products. 3 of 17 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the cool toned contour niche?
- 8 brands and 40 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in cool toned contour?
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 0.3%.
- What does it cost to enter the cool toned contour niche?
- Listings span £3.59–£44.87; the average listing price is £6.66 (sweet spot $15–$100). The average incumbent carries 1,272 reviews — the moat a new listing must climb.