Contour Stick

Shoppers searched for this 736K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.

Searches, last 12 months

736K

Growth, 90 days vs prior 90

-20.4%

Conversion, latest week

4.4%

Market size, estimated

£196Ka year

Peak month

December1.5× the quietest month

Top search term

contour stick387K searches a year

Listings sell for £6.09 on average, from £2.37 to £20.10. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £6.09 that is £3K to £5K a year per listing.

Average price

£6.09under the $15 to $100 sweet spot

Price range

£2.37–£20.10

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

£3K–£5K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #48 within Make-up. It carries 4,572 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

5.2%

Average rank

#48in Make-up

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,572per listing

Listings tracked

42

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months