Contour Stick
Contour Stick shows low returns (0.1%), but soft demand (-20.4% this quarter) keeps it on the watch list.
Flapen Score
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Is Contour Stick profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Contour Stick is a £196K/yr Amazon United Kingdom market (736K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Contour Stick: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -20.4% over the last 90 days and 4.4% of searches end in a purchase.
£196K
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 42 products
Top Contour Stick products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
KIKO Milano Sculpting Touch Creamy Stick Contour 200 | Contour Stick: Creamy Texture And Matte Finish
- Price
- £8.30
- Rating
- 4.4/5
- Reviews
- 6,363
- Age
- 2y ago
NYX Professional Makeup Wonderstick Dual-ended Make up Highlight & Contour Stick On-the-Go Highlight and Contour Stick Creamy Texture Shade: Light
- Price
- £6.57
- Rating
- 4.2/5
- Reviews
- 25,230
- Age
- 6y ago
e.l.f. Camo Liquid Bronzer & Contour Highly Pigmented Natural-Looking Glowy Finish Long-Lasting Rounded Applicator Vegan & Cruelty-Free 2 Fair/Light
- Price
- £5.26
- Rating
- 4.5/5
- Reviews
- 4,800
- Age
- 1y ago
MUA Makeup Academy Beauty Balm Multi-Use Face Balm for Cheeks Lips & Eyes Sculpt - Vegan & Cruelty Free
- Price
- £3.20
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 7mo ago
e.l.f. Halo Glow Contour Beauty Wand Liquid Contour Wand For A Naturally Sculpted Look Buildable Formula Vegan and Cruelty-free Light/Medium
- Price
- £6.08
- Rating
- 4.4/5
- Reviews
- 940
- Age
- 3y ago
Trending
90-day click momentumMUA Makeup Academy Beauty Balm Multi-Use Face Balm for Cheeks Lips & Eyes Sculpt - Vegan & Cruelty Free
- Price
- £3.20
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 7mo ago
BPerfect Shape Stick Shade: Maple Cool Toned Light Contour for Fair Skin 6.5g
- Price
- £11.64
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 11mo ago
SHEGLAM Snatch n Define Cream Contour Stick Long Lasting Highly Pigmented Sweat Proof Face Bronzer Makeup - Soft Tan
- Price
- £4.72
- Rating
- 4.2/5
- Reviews
- 2,605
- Age
- 1y ago
SHEGLAM Snatch n Define Cream Contour Stick Long Lasting Highly Pigmented Sweat Proof Face Bronzer Makeup - Warm Honey
- Price
- £4.68
- Rating
- 4.2/5
- Reviews
- 2,605
- Age
- 1y ago
KIKO Milano Sculpting Touch Creamy Stick Contour 200 | Contour Stick: Creamy Texture And Matte Finish
- Price
- £8.30
- Rating
- 4.4/5
- Reviews
- 6,363
- Age
- 2y ago
Newest
by launch dateMUA Makeup Academy Beauty Balm Multi-Use Face Balm for Cheeks Lips & Eyes Sculpt - Vegan & Cruelty Free
- Price
- £3.20
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 7mo ago
BPerfect Shape Stick Shade: Maple Cool Toned Light Contour for Fair Skin 6.5g
- Price
- £11.64
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 11mo ago
SHEGLAM Sun Sculpt Cool Toned Liquid Contour Stick Long Lasting Cream Bronzer Makeup - Soft Tan
- Price
- £6.14
- Rating
- 4.4/5
- Reviews
- 3,397
- Age
- 1y ago
SHEGLAM Snatch n Define Cream Contour Stick Long Lasting Highly Pigmented Sweat Proof Face Bronzer Makeup - Warm Honey
- Price
- £4.68
- Rating
- 4.2/5
- Reviews
- 2,605
- Age
- 1y ago
SHEGLAM Snatch n Define Cream Contour Stick Long Lasting Highly Pigmented Sweat Proof Face Bronzer Makeup - Terracotta
- Price
- £4.72
- Rating
- 4.2/5
- Reviews
- 2,605
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
21 falling
Sellers
186
Top-5 brand share
71%
Top 20: 99%
Top-5 click share
43%
Top 20: 81%
Open market
24%
- NYX PROFESSIONAL MAKEUP18%
- e.l.f.17%
- Kiko Milano15%
- SHEGLAM13%
- MUA9%
- L'Oreal Paris5%
Contour Stick demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.5×
Top Contour Stick search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- contour stick387K/yr
- contour210K/yr
- cream contour34K/yr
- nyx contour stick15K/yr
- contour stick cream6K/yr
- nyx wonder stick9K/yr
- cream contour stick7K/yr
- contouring stick8K/yr
- contor7K/yr
- nyx contour6K/yr
What reviews say buyers love and hate about Contour Stick
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Great product, that blends beautifully”
“Lovely colour”
“worth the money”
“Easy to put on”
“Glowing skin”
What buyers complain about
74% of reviews“Colour not the same”
“This time the quality was different”
“But found it hear 50p cheaper”
“Alright breaks easily”
“i just dont like the greasy feeling on my skin”
Contour Stick return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
65%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Contour Stick questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
