contour palette
Worth a lookShows low returns (0.1%), but soft demand (-26.5% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,334.12avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.37–£23.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.08avg listing price — sweet spot $15–$100
Market size
Bad£60K£60K/yr · 182K searches
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, contour palette is a £60K/yr Amazon United Kingdom market (182K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
contour palette market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £57K–£71K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #103
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 61%
- Out of stock
- 5.7%
- Avg brand age
- 36 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
214
Top-5 brand share
54%
Top 20: 96%
Top-5 click share
45%
Top 20: 84%
Open market
39%
- Rimmel15%
- e.l.f.12%
- Makeup Revolution10%
- W79%
- L'Oreal Paris8%
- Revolution Beauty London7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top contour palette search terms
- contour palette110K/yr
- contour kit16K/yr
- cream contour palette13K/yr
- contour set8K/yr
- contour palette powder6K/yr
- contouring palette5K/yr
- cream makeup palette5K/yr
- contour powder palette4K/yr
- revolution contour palette4K/yr
- seint makeup palette uk4K/yr
Top contour palette products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
e.l.f. Contour Palette 4 Shades Customizable Easy to Apply Sculpts Shades Brightens Light/Medium Infused with Vitamin E All-Day Wear 16g
e.l.f.£8.344.4★1,008 rev
Rimmel London Sculpting Highlighter Palette 3-tone Coral Glow 18.5 g
Rimmel£4.724.5★10,273 rev
W7 Lift & Sculpt Cream Contour Kit - Concealing Highlighting & Contouring Makeup Palette - Step-by-Step Instructions Included
W7£4.214.2★6,895 rev
LOreal Infallible Sculpt Contour Palette Light Medium 10 g
L'Oreal Paris£3.574.0★958 rev
Makeup Revolution Ultra Contour Palette Makeup Palette Includes Highlighters & Contour Shades Adds Definition & Sculpts Features Vegan 13g
Revolution Beauty London£5.224.5★2,332 rev
Newest
by launch date
MLSMILE 3Pcs Cream Contour Stick Makeup Kit Create Face Contour Highlighter Stick Blush stick for Sculpt the Cheeks Bronzer Contour Sticks Waterproof Long-lasting Contour set Non-greasy01# 03# 04#
MLSMILE£6.06105 rev
Noerrors 12 Colors Cream Concealer Foundation Palette Blendable Color Correcting Contour Cream Long-Wearing Full Coverage Smudge Proof Bronze Blush Highlighter Palette Makeup with Brush
Noerrors£6.6824 rev
Technic Glow Trio Stick Set Easy-to-Apply Cream Blusher Highlighter & Contour for a Sculpted Radiant Glow - Makeup Gift
Technic£4.26157 rev
3 Pack Liquid Contour & Highlighter & Blush Makeup Set Long Lasting Natural Weightless Buildable Contouring Bronzer Blusher Stick Beauty Wand Liquid Highlighter Makeup (Set A)
HOPHAT£9.621,005 rev
Youngfocus Eye Makeup Brow Contour Kit 6 Eyebrow Powders 14 Highly Pigmented Eyeshadows 3 Highlighters 5 Stencils Brush Duo Wax 1g (Pack of 1)
youngfocus£9.5765 rev
Trending
90-day click momentumMLSMILE 3Pcs Cream Contour Stick Makeup Kit Create Face Contour Highlighter Stick Blush stick for Sculpt the Cheeks Bronzer Contour Sticks Waterproof Long-lasting Contour set Non-greasy01# 03# 04#
MLSMILE£6.064.2★
Makeup Revolution Ultra Sculpt and Contour Kit Ultra Light/Med C04 Mixed 10.8 g (Pack of 1)
Makeup Revolution£5.784.5★
Sleek MakeUP Cream Contour Kit 6 Easily Blendable Colours for Smooth and Long Lasting Contour Extra Dark
SLEEK£7.384.4★
Noerrors 12 Colors Cream Concealer Foundation Palette Blendable Color Correcting Contour Cream Long-Wearing Full Coverage Smudge Proof Bronze Blush Highlighter Palette Makeup with Brush
Noerrors£6.684.5★
LOreal Infallible Sculpt Contour Palette Light Medium 10 g
L'Oreal Paris£3.574.0★
What buyers say about contour palette
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely colour”
“Excellent product”
“Excellent value for money”
“easy to work with”
“The creams are smooth”
“Nice texture”
“Easy application”
“Great for your different tone blush”
“lasts for ages”
“Does the job”
What buyers complain about
“Awful quality not easily blended”
“very orange”
“The texture felt quite heavy”
“Did nothing for deffinition”
“much smaller than expected”
“i just dont like the greasy feeling on my skin”
“Alright breaks easily”
“Covered patches up”
“Awful product, rubbish tubes and spills out of the base of the tube”
“Product came cracked and damaged”
Top return reasons
Common questions
- Is contour palette profitable to sell on Amazon United Kingdom?
- The niche generates £60K/yr across 41 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the contour palette niche?
- 26 brands and 214 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in contour palette?
- Top complaints mined from reviews: Quality-Overall, Color, Texture/Consistency-Overall. The return rate is 0.1%.
- When does demand for contour palette peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the contour palette niche?
- Listings span £2.37–£23.02; the average listing price is £7.08 (sweet spot $15–$100). The average incumbent carries 2,334 reviews — the moat a new listing must climb.