Contour Palette
Contour Palette shows low returns (0.1%), but soft demand (-26.5% this quarter) keeps it on the watch list.
Flapen Score
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Is Contour Palette profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Contour Palette is a £60K/yr Amazon United Kingdom market (182K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Contour Palette: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -26.5% over the last 90 days and 4.7% of searches end in a purchase.
£60K
revenue / yr
Who owns the niche?
The top 5 brands hold 54% of demand, so 46% of the market is open.
46%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 41 products
Top Contour Palette products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
e.l.f. Contour Palette 4 Shades Customizable Easy to Apply Sculpts Shades Brightens Light/Medium Infused with Vitamin E All-Day Wear 16g
- Price
- £8.34
- Rating
- 4.4/5
- Reviews
- 1,008
- Age
- 10y ago
Rimmel London Sculpting Highlighter Palette 3-tone Coral Glow 18.5 g
- Price
- £4.72
- Rating
- 4.5/5
- Reviews
- 10,273
- Age
- 10y ago
W7 Lift & Sculpt Cream Contour Kit - Concealing Highlighting & Contouring Makeup Palette - Step-by-Step Instructions Included
- Price
- £4.21
- Rating
- 4.2/5
- Reviews
- 6,895
- Age
- 8y ago
LOreal Infallible Sculpt Contour Palette Light Medium 10 g
- Price
- £3.57
- Rating
- 4.0/5
- Reviews
- 958
- Age
- 10y ago
Makeup Revolution Ultra Contour Palette Makeup Palette Includes Highlighters & Contour Shades Adds Definition & Sculpts Features Vegan 13g
- Price
- £5.22
- Rating
- 4.5/5
- Reviews
- 2,332
- Age
- 10y ago
Trending
90-day click momentum
MLSMILE 3Pcs Cream Contour Stick Makeup Kit Create Face Contour Highlighter Stick Blush stick for Sculpt the Cheeks Bronzer Contour Sticks Waterproof Long-lasting Contour set Non-greasy01# 03# 04#
- Price
- £6.06
- Rating
- 4.2/5
- Reviews
- 105
- Age
- 1y ago
Makeup Revolution Ultra Sculpt and Contour Kit Ultra Light/Med C04 Mixed 10.8 g (Pack of 1)
- Price
- £5.78
- Rating
- 4.5/5
- Reviews
- 2,929
- Age
- 11y ago
Sleek MakeUP Cream Contour Kit 6 Easily Blendable Colours for Smooth and Long Lasting Contour Extra Dark
- Price
- £7.38
- Rating
- 4.4/5
- Reviews
- 285
- Age
- 9y ago
Noerrors 12 Colors Cream Concealer Foundation Palette Blendable Color Correcting Contour Cream Long-Wearing Full Coverage Smudge Proof Bronze Blush Highlighter Palette Makeup with Brush
- Price
- £6.68
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 1y ago
LOreal Infallible Sculpt Contour Palette Light Medium 10 g
- Price
- £3.57
- Rating
- 4.0/5
- Reviews
- 958
- Age
- 10y ago
Newest
by launch dateMLSMILE 3Pcs Cream Contour Stick Makeup Kit Create Face Contour Highlighter Stick Blush stick for Sculpt the Cheeks Bronzer Contour Sticks Waterproof Long-lasting Contour set Non-greasy01# 03# 04#
- Price
- £6.06
- Rating
- 4.2/5
- Reviews
- 105
- Age
- 1y ago
Noerrors 12 Colors Cream Concealer Foundation Palette Blendable Color Correcting Contour Cream Long-Wearing Full Coverage Smudge Proof Bronze Blush Highlighter Palette Makeup with Brush
- Price
- £6.68
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 1y ago
Technic Glow Trio Stick Set Easy-to-Apply Cream Blusher Highlighter & Contour for a Sculpted Radiant Glow - Makeup Gift
- Price
- £4.26
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 1y ago
3 Pack Liquid Contour & Highlighter & Blush Makeup Set Long Lasting Natural Weightless Buildable Contouring Bronzer Blusher Stick Beauty Wand Liquid Highlighter Makeup (Set A)
- Price
- £9.62
- Rating
- 4.2/5
- Reviews
- 1,005
- Age
- 2y ago
Youngfocus Eye Makeup Brow Contour Kit 6 Eyebrow Powders 14 Highly Pigmented Eyeshadows 3 Highlighters 5 Stencils Brush Duo Wax 1g (Pack of 1)
- Price
- £9.57
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
26 falling
Sellers
214
Top-5 brand share
54%
Top 20: 96%
Top-5 click share
45%
Top 20: 84%
Open market
39%
- Rimmel15%
- e.l.f.12%
- Makeup Revolution10%
- W79%
- L'Oreal Paris8%
- Revolution Beauty London7%
Contour Palette demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top Contour Palette search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- contour palette110K/yr
- contour kit16K/yr
- cream contour palette13K/yr
- contour set8K/yr
- contour palette powder6K/yr
- contouring palette5K/yr
- cream makeup palette5K/yr
- contour powder palette4K/yr
- revolution contour palette4K/yr
- seint makeup palette uk4K/yr
What reviews say buyers love and hate about Contour Palette
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Lovely colour”
“Excellent product”
“Excellent value for money”
“easy to work with”
“The creams are smooth”
What buyers complain about
55% of reviews“Awful quality not easily blended”
“very orange”
“The texture felt quite heavy”
“Did nothing for deffinition”
“much smaller than expected”
Contour Palette return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
63%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Contour Palette questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
