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Conductive Gel

Fail

Demand is soft, at -18.2% this quarter, so Conductive Gel is a Fail.

Flapen Score
43
43 / 100
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Market size
£110K/yr94K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
77%top-5 click share · 10 brands · 23 sellers

Flapen Score

Conductive Gel against its category

The dotted line is the Beauty average. Past it, Conductive Gel is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Conductive Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Conductive Gel 94K times last year and spent an estimated £110K. The top 5 brands take 82% of clicks. Demand peaks in May. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
11.4%
Market size, estimated
£110Ka year
Peak month
May2.1× the quietest month
Top search term
conductive gel39K searches a year

02 · Price

A sale here is worth £10.31.

Listings sell for £10.31 on average, from £4.87 to £17.69. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £10.31 that is £5K to £8K a year per listing.

Average price
£10.31under the $15 to $100 sweet spot
Price range
£4.87–£17.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #25 within Face. It carries 1,273 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#25in Face
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,273per listing
Listings tracked
13

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
69 months

Products

Top Conductive Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

23

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

13%

  • Brand 136%
  • Brand 214%
  • Brand 313%
  • Brand 410%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (4 brands, 13%)

Demand

Conductive Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 2.1×

Search terms

Top Conductive Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • conductive gel39K/yr
  • conductive gel for face22K/yr
  • microcurrent gel12K/yr
  • conductive gel for face microcurrent devices5K/yr
  • best conductive gel for microcurrent4K/yr
  • radio frequency gel4K/yr
  • electrode gel4K/yr
  • conductive gel for tens machine4K/yr

Reviews and returns

What reviews say buyers love and hate about Conductive Gel

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
10%of negative reviews mention “Functionality-Overall”
0.5%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Conductive Gel questions

Answered from the same tracked data.