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Conditioner Bar

Fail

Prices span $2.47–$12.34, mostly outside the sweet spot, so Conditioner Bar is a Fail.

Flapen Score
40
40 / 100
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Market size
£39K/yr61K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
62%top-5 click share · 6 brands · 31 sellers

Flapen Score

Conditioner Bar against its category

The dotted line is the Beauty average. Past it, Conditioner Bar is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Conditioner Bar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Conditioner Bar 61K times last year and spent an estimated £39K. The top 5 brands take 99% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
9.2%
Market size, estimated
£39Ka year
Peak month
July1.6× the quietest month
Top search term
conditioner bar36K searches a year

02 · Price

A sale here is worth £7.00.

Listings sell for £7.00 on average, from £2.47 to £12.34. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.00 that is £700 to £2K a year per listing.

Average price
£7.00under the $15 to $100 sweet spot
Price range
£2.47–£12.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£700–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #343 within Shampoos & Conditioners. It carries 7,682 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
86%
Out of stock, average day
6.1%
Average rank
#343in Shampoos & Conditioners
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,682per listing
Listings tracked
21

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
50 months

Products

Top Conditioner Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

31

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

0%

  • Brand 142%
  • Brand 221%
  • Brand 317%
  • Brand 415%
  • Brand 54%
  • Brand 61%

Demand

Conditioner Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Conditioner Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • conditioner bar36K/yr
  • kitsch conditioner bar6K/yr
  • hair conditioner bar6K/yr
  • conditioner bar for hair5K/yr
  • solid conditioner bar3K/yr
  • kitsch conditioner2K/yr
  • garnier conditioner bar1K/yr

Reviews and returns

What reviews say buyers love and hate about Conditioner Bar

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
11%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Extremely small”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Conditioner Bar questions

Answered from the same tracked data.