Conditioner
MaybeAn estimated 0.1% of orders come back. But prices span $0.81–$16.61, mostly outside the sweet spot, so Conditioner is a Maybe.
- Flapen Score
- 51 / 100Top 31% of 2,481 Beauty niches · +4 vs the category median of 4751
- Market size
- £1.0M/yr1.8M searches / yr
- 90-day growth
- +7.3%search demand this quarter
- Competition
- 62%top-5 click share · 12 brands · 136 sellers
Flapen Score
Conditioner against its category
The dotted line is the Beauty average. Past it, Conditioner is stronger. Inside it, weaker.
Market
The Conditioner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Conditioner 1.8M times last year and spent an estimated £1.0M. The top 5 brands take 79% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 11.3% of those searches ended in a purchase.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- +7.3%
- Conversion, latest week
- 11.3%
- Market size, estimated
- £1.0Ma year
- Peak month
- July1.2× the quietest month
- Top search term
- conditioner793K searches a year
02 · Price
A sale here is worth £5.18.
Listings sell for £5.18 on average, from £0.81 to £16.61. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At £5.18 that is £41K to £52K a year per listing.
- Average price
- £5.18under the $15 to $100 sweet spot
- Price range
- £0.81–£16.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £41K–£52K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Hair Loss Prevention. It carries 8,223 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #73in Hair Loss Prevention
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,223per listing
- Listings tracked
- 18
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TRESemmé Moisture Rich Conditioner with vitamin E for dry damaged hair 900 ml
- Price
- £2.98
- Rating
- 4.8/5
- Reviews
- 2,047
- Age
- 6y ago

TRESemme Lamellar Shine Conditioner - with Lamellar Technology Amino Acids & Ceramides - Ultra-Glossy Salon Finish Deep Conditioning & Frizz Control For All Hair Types 680 ml
- Price
- £3.19
- Rating
- 4.7/5
- Reviews
- 1,930
- Age
- 2y ago

OGX Argan Oil of Morocco Hair Conditioner Hydrate and Repair Intensively Moisturises for Dry and Damaged Hair Sulfate Free Surfactants 385ml
- Price
- £3.40
- Rating
- 4.6/5
- Reviews
- 8,776
- Age
- 14y ago

Pantene Pro-V Miracles Grow Strong Hair Conditioner with Biotin 1L XXL Pump
- Price
- £7.75
- Rating
- 4.7/5
- Reviews
- 3,105
- Age
- 3y ago

Alberto Balsam Sunkissed Raspberry Conditioner 300ml - 24HR Fragrance - Pro-Vitamin B5 - Silicone Free
- Price
- £0.85
- Rating
- 4.7/5
- Reviews
- 80
- Age
- 1y ago
Trending
estimated 90-day click momentum
TRESemme Lamellar Gloss Conditioner salon-grade hair care for a smooth fibre finish 200 ml
- Price
- £2.27
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 2mo ago

TRESemme Lamellar Gloss Conditioner salon-grade hair care for a smooth fibre finish 300 ml
- Price
- £2.85
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 2mo ago

Dove scalp + hair therapy Density & Growth Conditioner hair care with Amino Complex Zinc and Biotin for up to 90% less hair fall 400 ml
- Price
- £3.61
- Rating
- 4.3/5
- Reviews
- 123
- Age
- 5mo ago

Alberto Balsam Sunkissed Raspberry Conditioner 300ml - 24HR Fragrance - Pro-Vitamin B5 - Silicone Free
- Price
- £0.85
- Rating
- 4.7/5
- Reviews
- 80
- Age
- 1y ago

OGX Nourishing with Coconut Milk Hydrating Conditioner Intensely Moisturizes for Immediate Softness from the First Use Sulfate Free 577ml
- Price
- £5.32
- Rating
- 4.6/5
- Reviews
- 201
- Age
- 4y ago
Newest
by launch date
TRESemme Lamellar Gloss Conditioner salon-grade hair care for a smooth fibre finish 200 ml
- Price
- £2.27
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 2mo ago

TRESemme Lamellar Gloss Conditioner salon-grade hair care for a smooth fibre finish 300 ml
- Price
- £2.85
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 2mo ago

Dove scalp + hair therapy Density & Growth Conditioner hair care with Amino Complex Zinc and Biotin for up to 90% less hair fall 400 ml
- Price
- £3.61
- Rating
- 4.3/5
- Reviews
- 123
- Age
- 5mo ago

Aussie Miracle Moist Detangling Conditioner 1L Pump For Brittle & Dry Hair
- Price
- £11.61
- Rating
- 4.7/5
- Reviews
- 371
- Age
- 1y ago

Alberto Balsam Sunkissed Raspberry Conditioner 300ml - 24HR Fragrance - Pro-Vitamin B5 - Silicone Free
- Price
- £0.85
- Rating
- 4.7/5
- Reviews
- 80
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
136
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
16%
- TRESemmé49%
- OGX12%
- Pantene7%
- Alberto Balsam6%
- L'Oreal Paris5%
- Astonish5%
- Open — no brand owns it (6 brands, 16%)
Demand
Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Conditioner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- conditioner793K/yr
- hair conditioner290K/yr
- tresemme conditioner177K/yr
- conditioner for hair201K/yr
- hair conditioner for women87K/yr
- conditioner for dry damaged hair63K/yr
- hair conditioner for damaged hair26K/yr
- tresemme conditioner 900ml19K/yr
- hair conditioners31K/yr
- hydrating conditioner11K/yr
Reviews and returns
What reviews say buyers love and hate about Conditioner
We read the reviews and the return reasons for every product selling here.
“not enough moisture”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









