Concealer Stick

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months

200K

Growth, 90 days vs prior 90

-11.7%

Conversion, latest week

8.1%

Market size, estimated

£73Ka year

Peak month

December1.3× the quietest month

Top search term

rimmel concealer99K searches a year

Listings sell for £4.49 on average, from £1.93 to £7.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £4.49 that is £1K to £2K a year per listing.

Average price

£4.49under the $15 to $100 sweet spot

Price range

£1.93–£7.42

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£1K–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

48% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #39 within Make-up. It carries 10,200 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

48%

Prime listings

97%

Out of stock, average day

2.6%

Average rank

#39in Make-up

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

10,200per listing

Listings tracked

31

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months