Concealer

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £751K a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

-9.4%

Conversion, latest week

5.7%

Market size, estimated

£751Ka year

Peak month

December1.4× the quietest month

Top search term

concealer1.4M searches a year

Listings sell for £4.64 on average, from £2.92 to £6.37. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At £4.64 that is £14K to £19K a year per listing.

Average price

£4.64under the $15 to $100 sweet spot

Price range

£2.92–£6.37

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

3,000–4,000

Revenue per listing a year

£14K–£19K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #8 within Make-up. It carries 27,024 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#8in Make-up

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

27,024per listing

Listings tracked

34

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

47 months