Compressed Towels
MaybeAn estimated 0.2% of orders come back. But prices span $2.97–$11.96, mostly outside the sweet spot, so Compressed Towels is a Maybe.
- Flapen Score
- 57 / 100Top 11% of 2,481 Beauty niches · +10 vs the category median of 4757
- Market size
- £32K/yr84K searches / yr
- 90-day growth
- +93.8%search demand this quarter
- Competition
- 42%top-5 click share · 22 brands · 35 sellers
Flapen Score
Compressed Towels against its category
The dotted line is the Beauty average. Past it, Compressed Towels is stronger. Inside it, weaker.
Market
The Compressed Towels market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Compressed Towels 84K times last year and spent an estimated £32K. The top 5 brands take 55% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +93.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- +93.8%
- Conversion, latest week
- 5.7%
- Market size, estimated
- £32Ka year
- Top search term
- compressed towels32K searches a year
02 · Price
A sale here is worth £6.74.
Listings sell for £6.74 on average, from £2.97 to £11.96. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £6.74 that is £674 to £2K a year per listing.
- Average price
- £6.74under the $15 to $100 sweet spot
- Price range
- £2.97–£11.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £674–£2K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #127 within Face. It carries 427 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #127in Face
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 427per listing
- Listings tracked
- 28
04 · Newcomers
3 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Compressed Towels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
35
Top-5 brand share
55%
Top 20: 98%
Top-5 click share
42%
Top 20: 91%
Open market
39%
- Brand 120%
- Brand 211%
- Brand 39%
- Brand 47%
- Brand 57%
- Brand 66%
Search terms
Top Compressed Towels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- compressed towels32K/yr
- compressed face cloth8K/yr
- compressed towel9K/yr
- compressed face cloths4K/yr
- compressed face towel7K/yr
- compressed towels tablets11K/yr
- travel face cloth4K/yr
- magic towel5K/yr
- travel flannel4K/yr
Reviews and returns
What reviews say buyers love and hate about Compressed Towels
We read the reviews and the return reasons for every product selling here.
“A lot bigger than I anticipated”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
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England Face Paint
£20K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Compressed Towels questions
Answered from the same tracked data.