Comfrey
FailShoppers spend an estimated $77K a year here, so Comfrey is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £77K/yr67K searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 73%top-5 click share · 11 brands · 34 sellers
Flapen Score
Comfrey against its category
The dotted line is the Beauty average. Past it, Comfrey is stronger. Inside it, weaker.
Market
The Comfrey market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Comfrey 67K times last year and spent an estimated £77K. The top 5 brands take 79% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 12.2% of those searches ended in a purchase.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 12.2%
- Market size, estimated
- £77Ka year
- Peak month
- August2.3× the quietest month
- Top search term
- comfrey oil22K searches a year
02 · Price
A sale here is worth £9.47.
Listings sell for £9.47 on average, from £4.37 to £19.33. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £9.47 that is £5K to £7K a year per listing.
- Average price
- £9.47under the $15 to $100 sweet spot
- Price range
- £4.37–£19.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #372 within Body. It carries 851 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 75%
- Out of stock, average day
- 7.1%
- Average rank
- #372in Body
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 851per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Comfrey products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
11 flat
Sellers
34
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
16%
- Brand 137%
- Brand 215%
- Brand 310%
- Brand 410%
- Brand 56%
- Brand 66%
- Open — no brand owns it (5 brands, 16%)
Demand
Comfrey search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.3×
Search terms
Top Comfrey search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- comfrey oil22K/yr
- comfrey14K/yr
- comfrey ointment13K/yr
- comfrey cream10K/yr
- comfrey oil for joints and bones3K/yr
- comfrey ointment for joints and bones5K/yr
Reviews and returns
What reviews say buyers love and hate about Comfrey
We read the reviews and the return reasons for every product selling here.
“Leaking bottle”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Comfrey questions
Answered from the same tracked data.