Is comfrey profitable to sell on Amazon United Kingdom?

The niche generates £77K/yr across 12 tracked products. 90-day search growth is -2.5%. Flapen's verdict: Skip it (45/100).

How competitive is the comfrey niche?

11 brands and 34 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in comfrey?

Top complaints mined from reviews: Leak-Proof, Pain Relief-Overall, Smell. The return rate is 0.1%.

When does demand for comfrey peak?

Demand peaks in Aug–Sep; the busiest month runs 2.3× the quietest.

What does it cost to enter the comfrey niche?

Listings span £4.37–£19.33; the average listing price is £9.47 (sweet spot $15–$100). The average incumbent carries 851 reviews — the moat a new listing must climb.

comfrey

Skip it

A small market ($77K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good851

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Avg price

Okay£9.47

avg listing price — sweet spot $15–$100

Price range

Okay£4.37–£19.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Competition

Bad73%

top-5 click share — a locked-up shelf

Market size

Bad£77K

£77K/yr · 67K searches

According to Flapen's Amazon United Kingdom niche tracking, comfrey is a £77K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 45/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

comfrey market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: £76K–£95K; units × avg price
Conversion rate: 12.2%
Avg BSR: #372
Page quality: 0%
Prime: 75%
Sponsored: 67%
Out of stock: 7.1%
Avg brand age: 67 months
Avg seller age: 183 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 flat

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

16%

Natures Aid37%
Herbalis15%
Sera Organics10%
Fixbub10%
Skin Sentry6%
Wellmadefairtrade6%
Open — no brand owns it (5 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 2.3×

Open Trend

Top comfrey search terms

comfrey oil22K/yr -4.8%14.0% conv.
comfrey14K/yr +8.3%5.2% conv.
comfrey ointment13K/yr -3.2%10.1% conv.
comfrey cream10K/yr +10.1%8.6% conv.
comfrey oil for joints and bones3K/yr +20.7%11.9% conv.
comfrey ointment for joints and bones5K/yr -75.7%8.9% conv.

All search terms

Top comfrey products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natures Aid Comfrey Oil 150ml - Natural Rubbing Oil for Healthy Skin and Muscle Wellness - Vegan Non-GMO Gluten-Free - Hydrates Soothes and Moisturises - Made in The UK

Natures Aid£4.374.4★2,388 rev

Comfrey Cream Natural Ointment with Arnica Calendula Vitamin E Soothes Joints Muscles Bruises Backaches Sprains Pure Plant Ingredients Made in UK 30g

Sera Organics£8.454.4★138 rev

$Natural Comfrey Ointment 120ml: bone break fractures wounds joint & arthitic pain$

Natural Comfrey Ointment 120ml: bone break fractures wounds joint & arthitic pain

Fixbub£13.304.4★395 rev

Natural Comfrey Balm Nourishing Herbal Ointment with Beeswax & Botanical Oils 60ml Handmade in the UK

Herbalis£8.024.4★1,002 rev

Comfrey Knitbone Ointment Balm (120ml) - Safe Leaf-Only Formula for Muscle & Joint Support

Herbalis£11.994.0★107 rev

Newest

by launch date

Freshskin Beauty LTD | Comfrey Oil 250ml - Natural Rubbing Oil for Healthy Skin and Muscle Wellness - Vegan Non-GMO Cruelty Free - Infused Helianthus Annuus Seed Oil Symphytum Officinale

freshskin beauty ltd£8.211 rev

3y ago

Comfrey Cream Natural Ointment with Arnica Calendula Vitamin E Soothes Joints Muscles Bruises Backaches Sprains Pure Plant Ingredients Made in UK 30g

Sera Organics£8.45138 rev

5y ago

BenePura Comfrey Ointment Natural Ointment for Joints Stiffness and Swelling 40 ml (Pack of 1)

Bene Pura Trust Nature£9.50565 rev

6y ago

Comfrey Knitbone Ointment Balm (120ml) - Safe Leaf-Only Formula for Muscle & Joint Support

Herbalis£11.99107 rev

7y ago

Apotheke Comfrey Ointment Cream Balm Salve 134 ml for Muscle Joint and Back. (Pack of 1)

Apotheke£7.16175 rev

8y ago

What buyers say about comfrey

What buyers praise and complain about, mined from review topics.

What buyers love

Joint Pain18%

“really helps my aching knees and back”

Quality-Overall15%

“Excellent high quality magical stuff”

Smell10%

“Smells good”

Value For Money8%

“Good value for money and very effective”

Allergies6%

“great for people with mint allergies”

Efficiency5%

“Product does work well”

Absorbency5%

“absorbing well too”

Ease Of Use4%

“Easy to use”

Advertised Vs Actual Product3%

“Exactly as described”

Massage Quality3%

“fabulous for my massage body oul”

What buyers complain about

Leak-Proof10%

“Leaking bottle”

Pain Relief-Overall10%

“My heel hurt a lot”

Smell9%

“it doesnt really smell of anything”

Ingredients-Overall8%

“It appears the main ingredient is sunflower oil so a bit disappointing”

Quality-Overall7%

“was a bit doubtful as the reviews were mixed”

Size-Overall7%

“Very very small”

Strength5%

“Very weak”

De-Grease5%

“This needs to be rubbed in properly to prevent a greasy film”

Oily/Greasy3%

“just sits on the skin as a nasty oily glob”

Ease Of Use3%

“made walking difficult”

Common questions

Is comfrey profitable to sell on Amazon United Kingdom?: The niche generates £77K/yr across 12 tracked products. 90-day search growth is -2.5%. Flapen's verdict: Skip it (45/100).
How competitive is the comfrey niche?: 11 brands and 34 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in comfrey?: Top complaints mined from reviews: Leak-Proof, Pain Relief-Overall, Smell. The return rate is 0.1%.
When does demand for comfrey peak?: Demand peaks in Aug–Sep; the busiest month runs 2.3× the quietest.
What does it cost to enter the comfrey niche?: Listings span £4.37–£19.33; the average listing price is £9.47 (sweet spot $15–$100). The average incumbent carries 851 reviews — the moat a new listing must climb.