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56

comb

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 58Growth 22Conversion 90Competition 70Returns 99Price range 0Avg price 11Brand share 73Review moat 49Quality gap 43

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Market size

Good£461K

£461K/yr · 1.0M searches

Review moat

Okay1,596.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.7%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.11

avg listing price — sweet spot $15–$100

Price range

Bad£2.37–£11.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, comb is a £461K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

comb market data

Units sold / yr
100K–125K
avg 2,000–2,500/product
Revenue / yr
£411K–£514K
units × avg price
Conversion rate
10.8%
Avg BSR
#53
Page quality
0%
Prime
100%
Sponsored
87%
Out of stock
4.2%
Avg brand age
34 months
Avg seller age
175 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

47

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

43%

Top 20: 82%

Open market

31%

  • DAZISEN18%
  • CCLKHY13%
  • KENT11%
  • TONGTLETECH10%
  • YHQZ9%
  • URAQT7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.
23K18KHoliday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top comb search terms

  • comb436K/yr
  • hair comb146K/yr
  • mens comb66K/yr
  • combs65K/yr
  • hair combs50K/yr
  • combs for women46K/yr
  • hair combs for women38K/yr
  • fine tooth comb26K/yr
  • comb set30K/yr
  • mens hair comb21K/yr
All search terms

Top comb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£14K6%£28K9%£41K12%£55K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about comb

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Good quality”

Value For Money20%

“Good value for money”

Advertised Vs Actual Product13%

“As described”

Size-Overall4%

“great size”

Ease Of Use4%

“Easy to use”

Durability3%

“not break easily”

Soft Feel3%

“The brush bristles are a bit soft for my hair”

Brush Quality3%

“Brush is soft”

Color2%

“well made and nice colours”

Suitability Straight Hair2%

“Combs your hair well”

What buyers complain about

Size-Overall20%

“Not fit for purpose”

Material Quality11%

“Not so good the material of the comb matter these combs are so rough feels like hard plastic pulling your hair”

Quality-Overall11%

“Not good quality”

Durability8%

“Breaks easily”

Strength6%

“bit flimsy”

Value For Money5%

“Too expensive”

Hair Related3%

“I cannot use hair clips due to my arthrits”

Advertised Vs Actual Product3%

“pictures can be deceptive”

Suitability Short Hair3%

“pulling too much hair harming people”

Suitability Straight Hair2%

“This isn't helpful when wanting to keep hair back on both sides”

Top return reasons

Size-Overall47%
Quality-Overall9%
Suitability Short Hair4%
Brush Quality4%
Strength4%
Soft Feel4%
Material Quality4%
Advertised Vs Actual Product3%
Hard Feel3%
Functionality-Overall3%

Common questions

Is comb profitable to sell on Amazon United Kingdom?
The niche generates £461K/yr across 39 tracked products. 90-day search growth is -5.7%. Flapen's verdict: Worth a look (56/100).
How competitive is the comb niche?
25 brands and 47 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in comb?
Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 0.2%.
When does demand for comb peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the comb niche?
Listings span £2.37–£11.48; the average listing price is £4.11 (sweet spot $15–$100). The average incumbent carries 1,596 reviews — the moat a new listing must climb.