Comb
MaybeAn estimated 0.2% of orders come back. But prices span $2.37–$11.48, mostly outside the sweet spot, so Comb is a Maybe.
- Flapen Score
- 56 / 100Top 13% of 2,481 Beauty niches · +9 vs the category median of 4756
- Market size
- £461K/yr1.0M searches / yr
- 90-day growth
- -5.7%search demand this quarter
- Competition
- 43%top-5 click share · 25 brands · 47 sellers
Flapen Score
Comb against its category
The dotted line is the Beauty average. Past it, Comb is stronger. Inside it, weaker.
Market
The Comb market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Comb 1.0M times last year and spent an estimated £461K. The top 5 brands take 61% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 10.8% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £461K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -5.7%
- Conversion, latest week
- 10.8%
- Market size, estimated
- £461Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- comb436K searches a year
02 · Price
A sale here is worth £4.11.
Listings sell for £4.11 on average, from £2.37 to £11.48. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At £4.11 that is £8K to £10K a year per listing.
- Average price
- £4.11under the $15 to $100 sweet spot
- Price range
- £2.37–£11.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #53 within Styling Tools. It carries 1,596 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 4.2%
- Average rank
- #53in Styling Tools
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,596per listing
- Listings tracked
- 39
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Comb products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
47
Top-5 brand share
61%
Top 20: 97%
Top-5 click share
43%
Top 20: 82%
Open market
31%
- Brand 118%
- Brand 213%
- Brand 311%
- Brand 410%
- Brand 59%
- Brand 67%
Demand
Comb search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Comb search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- comb436K/yr
- hair comb146K/yr
- mens comb66K/yr
- combs65K/yr
- hair combs50K/yr
- combs for women46K/yr
- hair combs for women38K/yr
- fine tooth comb26K/yr
- comb set30K/yr
- mens hair comb21K/yr
Reviews and returns
What reviews say buyers love and hate about Comb
We read the reviews and the return reasons for every product selling here.
“Not fit for purpose”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Comb questions
Answered from the same tracked data.