Coloured Mascara

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months

118K

Growth, 90 days vs prior 90

-3.5%

Conversion, latest week

4.2%

Market size, estimated

£32Ka year

Peak month

February1.8× the quietest month

Top search term

burgundy mascara79K searches a year

Listings sell for £6.44 on average, from £2.82 to £14.33. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £6.44 that is £3K to £5K a year per listing.

Average price

£6.44under the $15 to $100 sweet spot

Price range

£2.82–£14.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

£3K–£5K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #171 within Make-up. It carries 35,351 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

8.1%

Average rank

#171in Make-up

Average rating

4.16 starsAmazon United Kingdom average 4.36 stars

Average reviews

35,351per listing

Listings tracked

20

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

43 months