Colour Wow Pop and Lock

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £320K a year.

Searches, last 12 months

314K

Growth, 90 days vs prior 90

+4.8%

Conversion, latest week

4.7%

Market size, estimated

£320Ka year

Peak month

December3.1× the quietest month

Top search term

huda beauty151K searches a year

Listings sell for £21.48 on average, from £6.11 to £41.29. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £21.48 that is £11K to £16K a year per listing.

Average price

£21.48inside the $15 to $100 sweet spot

Price range

£6.11–£41.29

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

£11K–£16K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #323 within Make-up. It carries 1,352 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

84%

Out of stock, average day

3.1%

Average rank

#323in Make-up

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,352per listing

Listings tracked

19

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months