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Colour Shampoo and Conditioner Set

Colour Shampoo and Conditioner Set shows low returns (0.1%), but a small market ($84K/yr) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 34% of 2,481 Beauty niches · +3 vs the category median of 47

Market size 21Growth 25Conversion 62Competition 55Returns 100Price range 47Avg price 48Brand share 76Review moat 33Quality gap 43
This niche Category average · 2,481 niches

Is Colour Shampoo and Conditioner Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Colour Shampoo and Conditioner Set is a £84K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 50/100.

Colour Shampoo and Conditioner Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -0.5% over the last 90 days and 5.5% of searches end in a purchase.

£84K

revenue / yr

Units sold / yr8K
Search volume / yr-0.5%130K
Conversion rate5.5%
Avg price£11.81

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers19 · 210
Top-5 product click share52%
Open market41%
Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement44%
New entrants (1y)3· 1 succeeded
Avg rating4.5★
Avg reviews3,196

Top Colour Shampoo and Conditioner Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£13K£17K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

210

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

35%

  • TIGI21%
  • Aveeno13%
  • Garnier10%
  • Pantene8%
  • OGX7%
  • L'Oréal Professionnel Paris7%

Colour Shampoo and Conditioner Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume130KCVR5.5%Products25Brands19Top 5 Brands59%OOS Rate0.0%Rating4.5★Reviews3,196Avg BSR#109
4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Colour Shampoo and Conditioner Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • colour protect shampoo and conditioner38K/yr
  • colour shampoo and conditioner36K/yr
  • shampoo and conditioner for coloured hair26K/yr
  • coloured hair shampoo and conditioner16K/yr
  • colour care shampoo and conditioner6K/yr
  • shampoo and conditioner sets coloured hair5K/yr
  • colour shampoo and conditioner set3K/yr

What reviews say buyers love and hate about Colour Shampoo and Conditioner Set

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Smell20%

beautiful fragrance

Quality-Overall15%

Brilliant 👏 Fantastic quality shampoo & conditioner

Value For Money15%

Great deal

Soft Feel13%

feel so soft

Hair Styling5%

Hair feels lovely

What buyers complain about

54% of reviews
Moist/Dry9%

its left my hair dry

Smell8%

not mad on the scent. smells like sticky toffee pudding

Value For Money8%

Expensive

Hair Related6%

Hair Burst

Allergies5%

It makes my hair dry scalp very itchy

Colour Shampoo and Conditioner Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
58%
2Size-Overall
7%
3Advertised Vs Actual Product
7%
4Ingredients-Overall
7%
5Value For Money
3%

Common Colour Shampoo and Conditioner Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Colour Shampoo and Conditioner Set 50/100 on Amazon United Kingdom — Worth a look. The niche generates £84K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -0.5% over the last 90 days.
Search demand for Colour Shampoo and Conditioner Set on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.