Colour Shampoo and Conditioner Set
MaybeAn estimated 0.1% of orders come back. But shoppers spend an estimated $84K a year here, so Colour Shampoo and Conditioner Set is a Maybe.
- Flapen Score
- 50 / 100Top 34% of 2,481 Beauty niches · +3 vs the category median of 4750
- Market size
- £84K/yr130K searches / yr
- 90-day growth
- -0.5%search demand this quarter
- Competition
- 52%top-5 click share · 19 brands · 210 sellers
Flapen Score
Colour Shampoo and Conditioner Set against its category
The dotted line is the Beauty average. Past it, Colour Shampoo and Conditioner Set is stronger. Inside it, weaker.
Market
The Colour Shampoo and Conditioner Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Colour Shampoo and Conditioner Set 130K times last year and spent an estimated £84K. The top 5 brands take 59% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.
- Searches, last 12 months
- 130K
- Growth, 90 days vs prior 90
- -0.5%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £84Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- colour protect shampoo and conditioner38K searches a year
02 · Price
A sale here is worth £11.81.
Listings sell for £11.81 on average, from £1.75 to £26.61. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.81 that is £1K to £3K a year per listing.
- Average price
- £11.81under the $15 to $100 sweet spot
- Price range
- £1.75–£26.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #109 within Shampoos & Conditioners. It carries 3,196 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #109in Shampoos & Conditioners
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,196per listing
- Listings tracked
- 25
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Colour Shampoo and Conditioner Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
210
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
35%
- Brand 121%
- Brand 213%
- Brand 310%
- Brand 48%
- Brand 57%
- Brand 67%
Demand
Colour Shampoo and Conditioner Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Colour Shampoo and Conditioner Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- colour protect shampoo and conditioner38K/yr
- colour shampoo and conditioner36K/yr
- shampoo and conditioner for coloured hair26K/yr
- coloured hair shampoo and conditioner16K/yr
- colour care shampoo and conditioner6K/yr
- shampoo and conditioner sets coloured hair5K/yr
- colour shampoo and conditioner set3K/yr
Reviews and returns
What reviews say buyers love and hate about Colour Shampoo and Conditioner Set
We read the reviews and the return reasons for every product selling here.
“its left my hair dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
24 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Colour Shampoo and Conditioner Set questions
Answered from the same tracked data.