Is colour shampoo and conditioner set profitable to sell on Amazon United Kingdom?

The niche generates £84K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the colour shampoo and conditioner set niche?

19 brands and 210 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in colour shampoo and conditioner set?

Top complaints mined from reviews: Moist/Dry, Smell, Value For Money. The return rate is 0.1%.

When does demand for colour shampoo and conditioner set peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the colour shampoo and conditioner set niche?

Listings span £1.75–£26.61; the average listing price is £11.81 (sweet spot $15–$100). The average incumbent carries 3,196 reviews — the moat a new listing must climb.

colour shampoo and conditioner set

Worth a look

Shows low returns (0.1%), but a small market ($84K/yr) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Great59%

top-5 brand share — no brand owns this niche

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£11.81

avg listing price — sweet spot $15–$100

Price range

Okay£1.75–£26.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,195.88

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-0.5%

90-day search growth — must beat 0% to launch

Market size

Bad£84K

£84K/yr · 130K searches

According to Flapen's Amazon United Kingdom niche tracking, colour shampoo and conditioner set is a £84K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

colour shampoo and conditioner set market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £71K–£94K; units × avg price
Conversion rate: 5.5%
Avg BSR: #109
Page quality: 0%
Prime: 92%
Sponsored: 44%
Out of stock: 0.0%
Avg brand age: 68 months
Avg seller age: 149 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

210

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

35%

TIGI21%
Aveeno13%
Garnier10%
Pantene8%
OGX7%
L'Oréal Professionnel Paris7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top colour shampoo and conditioner set search terms

colour protect shampoo and conditioner38K/yr +5.0%4.6% conv.
colour shampoo and conditioner36K/yr -8.6%4.0% conv.
shampoo and conditioner for coloured hair26K/yr +10.3%3.1% conv.
coloured hair shampoo and conditioner16K/yr -7.7%4.0% conv.
colour care shampoo and conditioner6K/yr +13.3%5.5% conv.
shampoo and conditioner sets coloured hair5K/yr -11.4%3.5% conv.
colour shampoo and conditioner set3K/yr -23.2%1.9% conv.

All search terms

Top colour shampoo and conditioner set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bed Head by TIGI Colour Goddess Shampoo and Conditioner Set 2x 750ml Hair Treatment for Coloured Dry & Damaged Hair Moisturising Shea Butter & Keratin for Smooth Frizz-Free Locks

TIGI£11.574.6★19,066 rev

Garnier Whole Blends Color Care Shampoo and Conditioner Set with Argan Oil and Cranberry Extracts 12.5 oz Each

Garnier£10.124.5★202 rev

Aveeno Scalp Soothing Haircare Colour Protect Shampoo Blackberry & Quinoa Blend for Colour Treated Hair Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 300ml

Aveeno£4.584.6★972 rev

Pantene Colour Shampoo and Conditioner Set + Leave-In Conditioner Spray with Biotin and Niacinamide Transform Damaged Coloured Hair from Dull to Glossy in 1 Use 400/275/145ml

Pantene£12.544.6★928 rev

LOréal Professionnel Serie Expert Vitamino Color Shampoo 300ml and Conditioner 200ml Duo

L'Oréal Professionnel Paris£24.134.8★358 rev

Newest

by launch date

LOreal Paris Elvive Colour Protect Haircare Duo 400ml Colour Protecting Shampoo & 300ml Conditioner Set for Coloured Hair (2-Piece Bundle)

L'Oreal Paris£13.3211 rev

3mo ago

Creightons Professional Colour Radiance Conditioner 500ml

Creightons£3.7235 rev

1y ago

Creightons Professional Colour Radiance Shampoo 500ml

Creightons£4.0534 rev

1y ago

LOréal Professionnel Serie Expert Vitamino Color Shampoo 300ml and Conditioner 200ml Duo

L'Oréal Professionnel Paris£24.13358 rev

2y ago

Pantene Colour Shampoo and Conditioner Set + Leave-In Conditioner Spray with Biotin and Niacinamide Transform Damaged Coloured Hair from Dull to Glossy in 1 Use 400/275/145ml

Pantene£12.54928 rev

3y ago

What buyers say about colour shampoo and conditioner set

What buyers praise and complain about, mined from review topics.

What buyers love

Smell20%

“beautiful fragrance”

Quality-Overall15%

“Brilliant 👏 Fantastic quality shampoo & conditioner”

Value For Money15%

“Great deal”

Soft Feel13%

“feel so soft”

Hair Styling5%

“Hair feels lovely”

Suitability Colored Hair5%

“Good for coloured hair”

Suitability Straight Hair3%

“Great hair care”

Hair Growth2%

“No more hair breakage”

Advertised Vs Actual Product2%

“Did the job”

Cleansing1%

“Cleans hair”

What buyers complain about

Moist/Dry9%

“its left my hair dry”

Smell8%

“not mad on the scent. smells like sticky toffee pudding”

Value For Money8%

“Expensive”

Hair Related6%

“Hair Burst”

Allergies5%

“It makes my hair dry scalp very itchy”

Thickness4%

“The shampoo isn't as thick”

Oily/Greasy4%

“my hair is mire greasy”

Damage/Burn Hair4%

“Gd stuff if you damaged hair”

Ease Of Use4%

“therefore quite difficult to squeeze the product out”

Advertised Vs Actual Product3%

“False advertisement on the item”

Top return reasons

Leak-Proof58%

Size-Overall7%

Advertised Vs Actual Product7%

Ingredients-Overall7%

Value For Money3%

Weight Heavy3%

Functionality-Overall3%

Suitability Short Hair3%

Smell3%

Color3%

Common questions

Is colour shampoo and conditioner set profitable to sell on Amazon United Kingdom?: The niche generates £84K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the colour shampoo and conditioner set niche?: 19 brands and 210 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in colour shampoo and conditioner set?: Top complaints mined from reviews: Moist/Dry, Smell, Value For Money. The return rate is 0.1%.
When does demand for colour shampoo and conditioner set peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the colour shampoo and conditioner set niche?: Listings span £1.75–£26.61; the average listing price is £11.81 (sweet spot $15–$100). The average incumbent carries 3,196 reviews — the moat a new listing must climb.