Colour Changing Lipstick

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -54.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months

169K

Growth, 90 days vs prior 90

-54.7%

Conversion, latest week

6.9%

Market size, estimated

£80Ka year

Top search term

colour changing lipstick68K searches a year

Listings sell for £6.84 on average, from £2.87 to £15.48. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £6.84 that is £684 to £2K a year per listing.

Average price

£6.84under the $15 to $100 sweet spot

Price range

£2.87–£15.48

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£684–£2K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #503 within Make-up. It carries 814 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

96%

Out of stock, average day

5.5%

Average rank

#503in Make-up

Average rating

3.94 starsAmazon United Kingdom average 4.36 stars

Average reviews

814per listing

Listings tracked

55

34 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

34

Successful launches

0Amazon's first-year sales bar

Average brand age

24 months