colour changing lipstick
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Competition
Great28%top-5 click share — an open shelf
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Good813.87avg incumbent reviews — the moat a new listing must climb
Market size
Bad£80K£80K/yr · 169K searches
Avg price
Bad£6.84avg listing price — sweet spot $15–$100
Price range
Bad£2.87–£15.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-54.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, colour changing lipstick is a £80K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 33% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
colour changing lipstick market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £68K–£86K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #503
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 93%
- Out of stock
- 5.5%
- Avg brand age
- 24 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
47 rising
Sellers
82
Top-5 brand share
33%
Top 20: 77%
Top-5 click share
28%
Top 20: 71%
Open market
62%
- Zouwel8%
- HOPHAT7%
- ASPUIC6%
- Wonderskin6%
- Generic6%
- Yabzfal6%
Demand
Weekly Amazon search volume, last 32 weeks — -54.7% search growth over the last 90 days.Top colour changing lipstick search terms
- colour changing lipstick68K/yr
- ph lipstick colour changing33K/yr
- ph lipstick16K/yr
- colour changing lip balm9K/yr
- colour change lipstick8K/yr
- magic lipstick6K/yr
- clear lipstick6K/yr
- ph changing lipstick8K/yr
- ph adjusting lipstick10K/yr
- transfer proof colour changing lipstick3K/yr
Top colour changing lipstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3 Packs Flower Jelly Lipstick Set Magic Temperature Color Change Lip Balm Long Lasting Moisturizer Lip Gloss Flower Jelly Lipstick Makeup Set (3PCS Set A)
HOPHAT£7.324.2★1,681 rev
Transferproof Colour Changing Lipstick Colour Changing Lip Balm with Gold Foil Long Lasting 24 Hours Lipsticks Non-Sticky Temperature Changing Lipstick Hydrate and Nourish Glossy Shine Lip Gloss
ASPUIC£4.724.1★86 rev
Wonderskin Cream Blush Stick pH-Activated - pHlush Stick Multi-Use Blush for Cheeks and Lips Cooling Nourishing Color-Adjusting Makeup
Wonderskin£14.924.2★2,630 rev
2026 New Upgraded Color Changing Lipstick for Women PH Lipstick Color Changing Clear Lip stick That Changes Color (1PCS)
Generic£7.504.6★13 rev
3 Pcs Aloe Vera Color Changing Lipstick Long Lasting Nutritious Moisturizing Lip Balm Magic Temperature Color Change Lipstick Set
Pakivs£4.234.0★260 rev
Newest
by launch date
2PCS Colour Changing Lipsticks
Yabzfal£6.7913 rev
LANEPORD Color Changing Lipstick | Temperature Reactive Lip Tint Adapts to Your PH | Long Lasting Moisturising Gloss with Gold Foil & Smooth Texture (1PC)
LANEPORD£4.047 rev
for Older Women and YoungWomen (2 Pcs)
Yabzfal£8.3912 rev
2PCS Transfer Proof Color Changing Lipsticks Magic Temperature Activated Lip Stain PH Adjusting Clear Lipstick with Gold Crystal Lipsticks Long Lasting Moisturizing Lip Stick (Flowers + Gold Foil)
Zouwel£8.2038 rev
Colour Changing Lipstick 2026 NEW Lipstick PH Adjusting Lipsticks Clear to Pink with Gold Foil Long Lasting Lip stick for Older Women and Young Women (2PC)
Wenchrisdt£9.2413 rev
Trending
90-day click momentum2026 New Upgraded Color Changing Lipstick for Women PH Lipstick Color Changing Clear Lip stick That Changes Color (1PCS)
Generic£7.504.6★
LANEPORD Color Changing Lipstick | Temperature Reactive Lip Tint Adapts to Your PH | Long Lasting Moisturising Gloss with Gold Foil & Smooth Texture (1PC)
LANEPORD£4.043.4★
2PCS Colour Changing Lipsticks
Yabzfal£6.793.3★
for Older Women and YoungWomen (2 Pcs)
Yabzfal£8.393.7★
Colour Changing Lipstick 2026 NEW Lipstick PH Adjusting Lipsticks Clear to Pink with Gold Foil Long Lasting Lip stick for Older Women and Young Women (2PC)
Wenchrisdt£9.244.0★
What buyers say about colour changing lipstick
What buyers praise and complain about, mined from review topics.What buyers love
“Lasting colour”
“A great quality set”
“As described”
“Very moisturising”
“Good price”
“Nice and smooth”
“Easy to use”
“Stay All Day Flawless”
“Works 'wonders' on the skin”
“Feels very nice when applied”
What buyers complain about
“The wrong colour”
“Broke so easily”
“Not worth the cost”
“Also didn't seem very moisturising”
“Results were not what I expected”
“Not as good as advertised”
“Not as stated”
“it has an odd smell”
“This lipstick caused a bad allergic reaction”
“They either made my lips feel super dry or the color disappeared after an hour”
Top return reasons
Common questions
- Is colour changing lipstick profitable to sell on Amazon United Kingdom?
- The niche generates £80K/yr across 55 tracked products. 0 of 34 products launched in the last 360 days are still selling. 90-day search growth is -54.7%. Flapen's verdict: Worth a look (57/100).
- How competitive is the colour changing lipstick niche?
- 47 brands and 82 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in colour changing lipstick?
- Top complaints mined from reviews: Color, Durability, Value For Money. The return rate is 0.4%.
- What does it cost to enter the colour changing lipstick niche?
- Listings span £2.87–£15.48; the average listing price is £6.84 (sweet spot $15–$100). The average incumbent carries 814 reviews — the moat a new listing must climb.